CONFIDENCE

CONFIDENCE

CONFIDENCE

Confidence is a preference, as Damon Albon (Blur) once stated.

If confidence was indeed something we could choose, would we choose it?

I’m not sure that everyone would drink the magic potion even if it was that easy, as I think confidence can be associated or frankly confused with arrogance, it’s ugly second cousin.

In my opinion you can be confident but not arrogant, you can be proud but not a “show off” you can have self belief and not a “big ego”, but the key ultimately is to be yourself.

Confidence is a combination of your energy, passion and self belief.
Fear is the one to watch out for, it can tear down your confidence, it’s down to you as to how deal with fear.

Confidence is like magic, the secret ingredient, the wind in your sails, the powder beneath the snowboard or in my case the electric propelling the OneWheel forwards. No momentum without confidence.

What is it… Self-belief?
An affirming validation of our own worth.
If we all kept in mind everything we had achieved in our life so far we’d be oozing confidence daily and propelling forwards at an incredible rate. But we forget and somehow we need external validation to help remind ourselves of our strengths to build our confidence.

Oliver Dunn
Oliver Dunn for BROOD MAGAZINE © 

Clearly it fades, confidence needs nurture.
I think it’s important to remember this and respect it. It’s not like some qualification or trophy you can win and that’s it for life, you have to keep earning it, keep nurturing it. Surround yourself with people who fill your cup, who fuel your confidence and remind you of your worth.

We must all relate to a lack of self confidence at some point on our lives, perhaps from our childhood, school days, the feeling of not being enough or not being good enough at something which caused a lack of self belief and low confidence.

I’ve battled with that my whole life, but it’s silly really isn’t it, I mean we can’t be good at everything, okay so maybe some people are, but good for them, be inspired by that, not discouraged, bitter or disappointed by it, just be YOU. That’s all you can do. Be proud of the things you are good at and grateful for the things you enjoy. Stop comparing, stop judging yourself.

Fear kills confidence, but what is fear? Fake events appearing real?
Or a worry about other people’s opinions/ judgement?*
A worry that you’re not good enough?
Well fuck that, all of it, if something brings you joy, do it, keep doing it, that way you will continually get better at it, it’s a fact.
Then comes self belief, the perfect weapon to combat the fear, that’s what I’m prescribing here. I’ll say that again, if something brings you joy, do it and keep doing it!

*It’s important to recognise here that it’s not other people’s judgement that is the problem, it’s your opinion of other people’s judgment, which quite simply might not even be correct, this might simply be something we conjured ourselves in our little worried minds.

Remember “worrying is as effective as trying to solve an algebra equation by chewing bubble gum.“ (Baz Luhrmann Wear Sunscreen/ Class Of ‘99/ from original speech by Mary Schmich.

Repetition equals confidence just like practice makes perfect. Experience will bring you a strong sense of self belief which will naturally give you confidence.

Fashion.

I simply couldn’t write about confidence and not talk about fashion.
Going back to my school days I remember my confidence being higher when I had a new coat or pair of shoes, as I write this images of said coats flash into my mind along with the smell of a brand new pair of Kickers. Nostalgia.
That new leather smell, the smell of confidence, like a fresh new haircut.
What you wear speaks before you do. I am very mindful about what I wear and the priority is walking tall.

I always advise Kim “dress for you, not for anyone else, also dress for you and not for a place or environment where the expectation is that you either dress down or dress up, just dress for you” – to a certain extent of course.

I try my best to take my own advise and dress for me, to wear what inspires me, you never know who you’re going to see and potentially make an impression on, be memorable, wear what lights you up inside and makes you shine.

Inspiration is exactly how I shop for clothes, Kim always inspires me to try new styles I perhaps hadn’t considered. I might also be inspired by a place, a personality, an artist or a piece of music which has made me feel a certain way and inspired a vibe (it just flows, it’s cool, laid back and without judgement) that I wanted to express.
I love the LA vibe and I love to see what people wear there, it helps me feel connected to the energy of the place, so whether its the tie die Pete Davidson is wearing or the bright colours of Machine Gun Kelly, or even something wild worn by Miley Cyrus, I can take inspiration from everyone I see to be honest, fashion is expression and art, male/ female whatever catches my eye and inspires me, not necessarily the specific items of clothing but I will take inspiration from elements such as colours/ style/ fit.

Music has always played a huge part in what I wear, representing my inner vibe on the outside and therefore attracting likeminded people.

Shop for you, dress for you, dance to the beat of your own drum.

Task.

Write down 5 things (or 10 if you want) which you have achieved in the past year.
As you write them, feel the excitement and visualise your confidence being boosted, like some video game graphic, level up with the feeling. 📈
Feel the excitement for these like you felt when you achieved them.
Now write down 5 things you want to achieve in the next 12 months, feel the excitement you will feel once you have achieved them.
Remind yourself you are worthy and ready to achieve the next 5, ready to step out of your comfort zone and into your power.

Go after it, no one else is going to do it for you!

Peace, Love, Choc ‘n’ Roll.

Oliver Dunn aka Oli The Choc

“There is no life I know, to compare with pure imagination, living there you’ll be free, if you truly wish to be.”
Willy Wonka

Oli Choc massive easter egg
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MUM OF 3 ON BUILDING A BRAND WHILST GROWING HER BROOD

MUM OF 3 ON BUILDING A BRAND WHILST GROWING HER BROOD

“I DIDN’T REALLY KNOW WHERE TO START, BUT I JUST HELD ON TO THE FACT THAT ANYTHING IS POSSIBLE!”

Successful business owner and Mum of three, Sophie Davies, has carved an incredible path for herself – and some might say she has defied all odds since becoming a mum for the first time at the age of 15. Not letting the fact that she was a teenage Mum stand in her way, Sophie went on to complete her A Levels, and embark on a career as a well respected Personal Trainer. It was during her personal training classes that Sophie had an epiphany that would lead her into the world of entrepreneurship, and start up her business SCULPT. During her five years of running her ever growing business, Sophie has had another two children and continued to successfully manage work alongside juggling her brood! We had the pleasure of hearing all about Sophie’s inspiring journey and how herself and her partner of 12 years took a huge risk in order to chase their dreams, and build an incredible business and life for them and their three children, Lilly, 12, Oakley, 3 and Tierra 2, 

Sculpt Active Wear
Sophie Davies, owner of Sculpt
SOPHIE DAVIES OWNER OF SCULPT ACTIVEWEAR |
IMAGES BY TOM PITFIELD FOR BROOD MAGAZINE ©

INTERVIEW WITH SOPHIE DAVIES, OWNER OF SCULPT ACTIVEWEAR

You have 3 children and also run a successful business, how do you do it? 

“Well we had Lilly, our oldest when I was 15 years old. When people ask me how I do it, it’s hard to explain because I’ve never known life without having kids. My entire adult life I’ve been a parent. I’ve essentially grown up with my eldest.

There is only 10 months between my youngest two and I found having them a lot more difficult and harder to adapt to than I did having Lilly. I would also say it’s a lot easier running a business alongside bringing up a family, than it is bringing up a child whilst you are still at school and college. I did my A Levels whilst Lilly was a baby and that was very difficult, so if I can get through that then having a business alongside the kids is totally doable! Obviously having a business is hard and having a baby is hard, but I feel like I was really prepared for it having gone through what I did whilst Lilly was a baby.”

What have you found to be one of the most challenging times since running your business? 

“The business hit a pivotal point when we turned 5 and I think years 3, 4 and 5 are really difficult in a business, because it’s when you go through the transition of being a small business to a medium one. When you’re a small business your outgoings are really small, you don’t have staff and usually when people say ‘we’ on social media or their website like there is a big team behind it, and usually it’s just them; just that one person, or two people at the most, doing pretty much everything behind the brand –  and that was me and my partner! It’s that ‘fake it till you make’ an analogy. But when the ‘we’ actually means ‘we’ properly when you do have a team of staff, then your overheads are big because you have wages to pay, you need a bigger workspace and you have more stock and you have to take bigger risks and it can be a lot more stressful than it was when you started out. So, I do feel I’ve been challenged more in that last 24 months than ever before with the business and obviously having two babies going into toddlers at the same time has been hard.”

What is one of the most important things to you about your business? 

“I don’t want more people to wear SCULPT so that I have more money, I want people to wear SCULPT, so that they are wearing SCULPT, so that they are feeling confident and that they have the best quality on. Because that is at the core of why I started this brand. Our brand is renowned for its quality and we never compromise on that. I think that’s why we have a cult following with SCULPT, who buy every drop. It’s amazing because there are people with SCULPT wardrobes, SCULPT drawers and tagging us in to show us, because SCULPT means a lot to them like it does to me. If you look at our following we have 30k followers but I have friends who have 200-300k followers but they don’t have the cult core customers like we do. They might have people who buy from them as one off but it’s not the same. So I would much rather be where I am with our business and have that loyal customer base who love what we do. I think it shows that aside from what people are trained to think, followers do not equal sales.”

Becky Adlington OBE
SOPHIE DAVIES OWNER OF SCULPT ACTIVEWEAR WITH TWO OF HER CHILDREN | IMAGES BY TOM PITFIELD ©

What inspired you to start SCUPLT and when did you take the leap into becoming a business owner? 

“I started SCULPT five years ago and the idea came to me as I was a Personal Trainer and I used to watch women always pulling their leggings up! And that was the simple inspiration behind it. At the time there were no fashion and fitness brands, where that looked good but equally they were practical too. So Lilly was 6 and was 21, when I started SCULPT. It took about a year where I was trying to find the right supplier and that was a tough process. I didn’t really know where to start, but I just held on to the fact that ‘Anything is possible’ and kept going, and eventually I found somewhere. Then I basically transferred our entire savings to China, which I look back and think was so risky – they could have just taken our money and not sent us anything! [She laughs]

I look back at our first products now and I do not like them at all, but I heard a saying that I like that makes me feel better about that – ‘If you’re not embarrassed by your first products then you launched too late!’ We have come on so much since then. I say this a lot but I really don’t think the quality of SCULPT products can be matched. We pay so much for our stuff so the margins are so smaller than other brands, but it’s so important to us that the quality is unmatched so that’s why we do it.”

Did you always have the ambition of running your own business? 

“Yes, I always wanted my own business, but I never knew what direction it would be in, but I just knew I didn’t want to work for anyone else. And someone said to me once, ‘Usually what you want to do is right in front of you but you just don’t see it!’ When I first had the epiphany I kind of held it off at first, simply because I didn’t know where to start and then one day I just thought, ‘Right, let’s  just get some samples!’ But samples can be really expensive so it was hard to take the plunge initially. But when they arrived I remember feeling this fire in me that I hadn’t ever had for anything else before and that’s when I I knew it was right.”

At what point did the business become successful enough for you to leave behind your job as a PT? 

“I ran the business alongside my job as a personal trainer for around 2 years later, so it wasn’t an overnight success, but I’m glad it wasn’t, as I think sometimes when that success comes so quickly you can get a false sense of security. Whereas when it takes that much longer you don’t take anything for granted. I think you learn so many valuable lessons at the beginning of starting a business, especially when you haven’t had any background in building a business.”

What is the difference between Sophie at home and work mode Sophie?

“Having three kids is a lot! Having two was hard, but having three is like an army! It’s hard because you are constantly trying to divide your attention between three different personalities of three different ages. When it comes to the kids I’m really soft, I just melt with them, which is totally different to how I am when it comes to the business. I think there are so many qualities and skills that you can take from being a mum that you can take into business life. People always say if you want something doing ask a busy mum – because you learn how multi task so many things! My passion for being a parent and never wanting to disappoint the kids, is the same as I am with SCULPT, as I would never want to disappoint a customer either!”

Brood Shop
Rebecca Adlington SWIM!
Simon Wood
Written by
Tom Pitfield and his daughter Iris

PHOTOGRAPHY BY TOM PITFIELD

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CONFIDENCE

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INSPIRATIONAL MUM OF TWO, WORLD RENOWNED BECKY ADLINGTON, ON LIFE BUILDING HER BUSINESSES, WHILST JUGGLING HER BROOD!

INSPIRATIONAL MUM OF TWO, WORLD RENOWNED BECKY ADLINGTON, ON LIFE BUILDING HER BUSINESSES, WHILST JUGGLING HER BROOD!

REBECCA ADLINGTON OBE | IMAGES BY TOM PITFIELD | INTERVIEW BY LOLO STUBBS | BROOD MAGAZINE ©

“WHY SHOULDN’T I WORK FULL TIME, WHEN I LOVE MY JOB?

Rebecca Adlington OBE is undoubtedly the greatest female swimmer that Great Britain has ever produced, and one of the greatest GB swimmers of all time, not only because she is a multiple Olympic, World, Commonwealth and European medallist but she also broke the World Record in the 800m freestyle in 2008 at the Olympic Games in Beijing ; a record that was 19 years old, the same age Rebecca was in Beijing. 

Becky’s drive and thirst for success did not diminish when she retired from Swimming, and she is still the same overachiever that she was in the water, having juggled a number of amazing career accolades for a number of years, such as her role as a pundit for BBC Sport, running multi businesses, creating swimwear ranges with Slazenger and work in her role as an ambassador for the Encephalitis Society and as a Patron of Women in Sport charities too; all alongside her biggest and favourite ‘job’ as a mum of two to the adorable 7-year-old Summer and 21 month old Albie. 

Rebecca was recognised for her incredible achievements by the late HRH Queen Elizabeth II when she was awarded an OBE in 2009 and the British public have had ample opportunity to get to know Becky as person rather than ‘just’ as a swimmer, after she has taken part in a variety of well loved prime time TV shows such as I’m a Celebrity, The Jump and Celebrity Masterchef!

We had the pleasure of sitting down with this inspirational mama at one of her thriving swim centres, and we chatted about all things career and kids and found out how Becky manages to make it all work for her and her family! 

Rebecca Adlington on business and babies
© BROOD MAGAZINE. REBECCA ADLINGTON OBE
Buy Fletchers on the Farm

INTERVIEW WITH REBECCA ADLINGTON OBE

You have used your unbelievable successes as a professional swimmer to build three incredible businesses that are helping thousands of children throughout the UK learn to swim. Tell us a bit more about those businesses and at what point in those businesses did you become a mum? 

“We have three learn to swim businesses under one umbrella; we have swim!, Becky Adlington’s SwimStars, and we also have Total Swimming Academy’s. Swim! is the business that is growing the most. Swim! is our own building, where we control that customer journey and we can make sure that they have a purpose built venue that is just for kids. Swimstars are set within gyms, so we are effectively in somebody else’s house, we have to be respectful to its other members, and total swimming is in schools, so we use school pools, so that’s the difference between all three. And they are all at different stages, total swimming is the oldest that’s 12 years old, Becky Adlington swim stars is 10 years old and swim! is 5. 

My daughter Summer is 7, and my youngest is only one. He was a complete surprise, myself and my partner weren’t married at the time, we hadn’t even really planned on having children, so it was a bit of a shock but a beautiful one. Albie was a lockdown baby as well, I think most people said you either got divorced or pregnant in lockdown – and we got pregnant!” [She laughs] “Summer was still off school, and I was really freaking out about whether or not Andy would be able to come in with me because of all the restrictions at the time. I had heard so many stories about people having to give birth on their own and I just couldn’t even imagine how that would feel and so I didn’t end up going to the hospital until I was 8cm because I was so paranoid about it. I was like, ‘I’m not going to the hospital yet, because I don’t want to be by myself’. When we got there, they asked Andy to wait outside, but it was for only like 5 minutes because the head was coming out and so then they got Andy straight back in. I was so relieved because I can’t imagine going through labour without that support!” 

Because of the industry of your business, the whole Covid period must have been incredibly difficult and full of challenges that no one could foresee, how did you cope with that alongside having a new baby? 

“It was so horrible, we had shut every area of our business down because obviously pools weren’t allowed to be open. When I look back to the first lockdown we had all taken bets as to how long it would last and nobody said anything past 8 weeks, and then it was like 6 months later and we were still in lockdown. So it was really, really difficult for us, we nearly lost the business, because swimming pools were one of the last things that were opened up. I remember when they opened up pubs but still wouldn’t open pools and I couldn’t believe that the government wasn’t seeing that choosing people’s mental and physical health and learning a life skill such as swimming as more important than some other things. I understand of course that the hospitality industry was important too, I just couldn’t understand why they didn’t open swimming pools when it was scientifically proven that chlorine killed covid within 30 seconds, so if you had it or even if it was on your skin as soon as you were in the water, within 30 seconds any of those germs would have been killed? When they came out I think they should have made more noise about that as it’s so important for people to understand that and understand that was actually one of the safest sports to do during covid. Physiologically, it was really hard as you were open, then closed, then open, then closed again. It was just horrible and it felt like an absolute mindfield for us and all of the team who work with us (and for our customers!) One minute their children could come back to swimming then they had to stop them again, it was so stop and start for the kids and a lot of people lost interest or developed fears. We nearly didn’t survive that.” 

Amongst the struggles that your business was going through and preparing for a new baby, you also had Summer at home, how did you deal with the demands of that and homeschooling?  

“I didn’t really homeschool, I’m not going to lie. Summer was only in year one at the time, so we did things that she wouldn’t normally get to do with me instead, like exercising, for example as normally I would go to the gym and do that whilst she’s at school, so it was the first time she had really seen what exercise was. She learnt what a press up was and what a squat was etc not that she was doing them! She also helped me with washing and household chores and things that are actually fundamental to getting through life. Now I can say Summer, ‘can you turn the oven on to 200 degrees’ and she now knows what that means, and she can chop veg like a master!” [We all laugh] “So there are good things like that that came out of it as I didn’t know that at her age. So I was very relaxed about that in lockdown, my main challenge in the first lockdown was to teach her how to ride a bike – that was the main goal for me and she did it! So I was more than happy with that! I think everyone was under enough pressure without worrying about homeschooling as well.” 

How did you manage to bounce back from the brink of losing your business to now seeing such incredible growth?   

“I think one of the main factors was that parents were desperate to get their children to swimming lessons and back in the pool – so we were really lucky that the demand for our service was there. Also in terms of our swim! centres, so many other pools never reopened as they didn’t survive covid and a lot of councils had shut down their pools, I think it’s something like 160 swimming pools shut down in the UK following all the lockdowns so that’s a huge amount of pools up and down the country that people can no longer go to, so for us to be able to open up new pools in areas where there aren’t any, people are keen to come in and use them because parents just want their children to learn to swim, and it’s been a real pleasure to be able to provide these facilities where communities had lost out on access to pools for their children all together. It’s been a huge relief and a really nice feeling to get back to business properly again. It was a huge challenge to get the funding together after going through such a difficult couple of years, and finding the buildings isn’t easy and going through all of the logistics of setting up a swimming pool isn’t an easy process. But they’re not 25m swimming pools, they are teaching tanks for children so it’s easier than if we were building full leisure centres. We’ve also recently partnered with JD Gyms so to have them as our funding partner and such an established and well respected brand like JD involved, has been an absolute pleasure for us as a business to have that support. When we think that we started out as a little learn to swim programme started by three olympians (Becky’s business partners Adrian Turner and Steve Parry) who love the sport and now we are working with such an industry leader such as JD it’s amazing to think how far we have come!”

Becky Adlington OBE

What do you think is harder – being a parent or running a business?

“I think both definitely come with different challenges! For us as well because we have quite a big age gap between the kids, as there are six years between Summer and Albie, so it was kind of like starting again. When I arrived I realised that I had totally forgotten the newborn stage! Which is mad, but I think your brain does something to remove it otherwise you would never do it again!” [We all laugh!] “I had six months maternity with Albie, which felt quite short really for me and it was hard going back to work, and it was really difficult because when I had Summer I had a lot more time with her and when I did go back to work I only went back part time. So it was hard returning to work after I had Albie and working full time, I suppose I felt guilty because of how I did it with Summer first time around. But then I thought to myself that I think most people do things differently second time around anyway and circumstances change and you have to do what is right for you at that time. I obviously co-parent Summer with her Dad and so we had to find a way to co-parent that suits us all. Whereas now with Albie I’m married and we all live in the same house together so it’s different this time around, as the first time I had a baby it was mainly just me and Summer. But now it’s a totally different dynamic anyway. For instance, when it was just myself and Summer I would put her to bed and then I would just be sat on my own, whereas now when the kids are in bed me and my husband can have that time to have an adult conversation and watch some adult television – I don’t mean it like that! [We all erupt into laughter!] I mean something like Game of Thrones! [We continue laughing] “In all seriousness though, having that adult time is so valuable.”

What do you think you have learnt most from becoming a mother a second time around? 

“I think because I’ve had my second child but also I think because I’m older now I realise that yes, I’m a mother and obviously that’s really important to me but I’m also a wife and I’m also Becky! I have realised that I also have to go with what ‘Becky’ wants to do at times too, because you do have to put yourself first at times as well as your children, your husband, your sisters, your parents and your business partners. I think when you are juggling so many different roles when you are a parent, especially a parent who is working or running a business, that is the hardest thing to manage, all those different aspects and pleasing everyone else but also learning to please yourself too.” 

A lot of working mums suffer from the dreaded ‘Mum Guilt’ and sometimes judgement from others, what has been your experience of this?

 

“Mum guilt is the worst! I always have Mum guilt! It’s weird because my husband doesn’t get it, he’s always saying ‘what are you talking about? You’ve got nothing to feel guilty about!’ Because his point of view he’s with the kids – as my husband doesn’t work he looks after the kids, which has been a hard dynamic anyway as most of the time other men will say to him ‘Oh, you don’t work? You look after the kids?’ I can’t understand why there are still so many men who don’t understand why other dads want to stay at home and lead with the childcare. Like why? It’s like when people say to me, ‘Oh is your husband at home, is he babysitting the children then?’ and it baffles me because I think ‘no, he’s not babysitting them, he’s their Dad!’ They are his children as well? It’s so weird that people still think that way, because why shouldn’t I work full time when I LOVE my job, and when we had Albie and we looked at all the factors for both me and Andy in terms of salary, job satisfaction, happiness etc, Andy said I really want to be at home with the kids, so if my husband is telling me that and I love my job why would we not make that decision? And it works really well for us, and then at weekends Andy takes the time to do his own thing like play football etc and I’ll be with the kids most of the time, and during the week when I come home I cook the tea and sort the kids out. I still organise everything for our family, and every Sunday night I create a planner for our family so we all know what we are doing and I can go to work knowing everything is under control!” [She laughs] “So it’s 100% a team effort! The thing I refuse to negotiate on, the thing that helps me keep that balance of work and parenting, is to make sure I’m always there for bedtime. I want see my kids every day and obviously there are those odd occasions where I’m not if I’m in London or something, but I always make sure I can spend time with them before they go to bed.”

What tips would you give other working parents who are juggling work and bringing up children?

“I think being organised is definitely something that I need to be in order to stay sane – I’m a bit like Monica in friends!” [We laugh] “For instance with the planner that I do on a Sunday, I use different coloured pens, and we stick that on the fridge! We have an online diary too and that is also colour coordinated, and I make sure everything goes in that diary. So I am very organised. I think there is so much going on each week that it’s one of those things that really helps us and the kids to have that reference. I think that really helped me with that transition of being back at work, so it eases my anxiety too and gives me that peace of mind that the kids aren’t going to miss anything. It also saves me time as I’m not checking in with Andy every two minutes like I was when I first came back to work! Which obviously caused a bit of friction too with Andy, because I wasn’t used to letting go so I think having that system in place has worked really well for us.” 

You can learn more about Rebecca and her swim! business visit: https://www.swim.co.uk

Rebecca Adlington SWIM!
REBECCA ADLINGTON OBE
© BROOD MAGAZINE
Simon Wood
Written by
Tom Pitfield and his daughter Iris

PHOTOGRAPHY BY TOM PITFIELD

Rob Stubbs

WEBSITE & DESIGN BY ROB STUBBS

Brood Shop

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Enjoy a spring Easter trail with your family on the Fletcher Farm. Follow your map to find the animals, seeing the first lambs, the cheeky pygmy goats and you can even cheer on the game of pig football! Learn about nature as you navigate through the land and of course, collect the hidden eggs. Alice and the Easter Bunny await you in their magical wonderland with a spectacular interactive show to wow the children before they exchange their eggs for real chocolate. You’ll be able to enjoy a hot drink or a delicious treat as you take in the stunning views of the Peak District.

read more

 KEEP UP TO DATE WITH BROOD:

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CONFIDENCE

CONFIDENCE Confidence is a preference, as Damon Albon (Blur) once stated. If confidence was indeed something we could choose, would we choose it? I’m not sure that everyone would drink the magic potion even if it was that easy, as I think confidence can be associated...

read more
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SUPER MUM OF 6 ON TAKING HER BUSINESS FROM HER KITCHEN TABLE TO DRAGON’S DEN

KATE BALL, FOUNDER OF MINI FIRST AID WITH 4 of HER 6 CHILDREN © TOM PITFIELD FOR BROOD MAGAZINE

Inspirational Mum of 6, Kate Ball, started her award winning business, Mini First Aid in 2014, right from her kitchen table. She quickly saw the potential for growth and franchised the business a mere year later.  At the time, Kate had two young children, Alfie and Grace, but by 2021 when Kate appeared on the hit BBC series Dragons’ Den, she had 6 children after having two sets of twins! Kate, together with husband and business partner Matt, and four of their six children stepped into the infamous Dragons’ Den, to give an impressive pitch (even with their brood in tow). This resulted in an investment from the hugely successful, multi millionaire Mum of two, Sara Davies MBE!

We had the pleasure of sitting down with Kate at her beautiful family home, and heard all about her inspiring business journey, and the heartbreaking reason behind her drive to educate others about first aid. We also enjoyed one of our most chaotic and fun shoots to date, with Kate and the youngest four of her children – her two sets of twins, four beautiful and lively girls: Emily and Olivia, and Poppy and Amelia! 

Mini First Aid
Kate Ball Mini First Aid with her children
KATE BALL, FOUNDER OF MINI FIRST AID WITH 4 of HER 6 CHILDREN © TOM PITFIELD FOR BROOD MAGAZINE
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Tell us a little bit about your career before starting Mini First AId and at which point in your career did you become a mum?

“I had a big corporate training role for Mars which I loved and when I had my first child, Alfie, I was really lucky to have a year’s maternity leave with full pay! It showed how much they value staff and their families, and that they want you to go back. And it was fantastic, but when you were back at work, you were BACK!  I managed to negotiate flexible working down to four days. However, this effectively meant that I was still doing my 5 day job, but in 4.I know this is a common story for so many women who return to work after having a baby. So it was really hard, but I actually fell pregnant with my second child, Grace, quite quickly (there’s only 20 months between Alfie and Grace). During my maternity leave with Grace, there was a company restructure and my job was going to change. This was going to mean more travel and time away from home. I had two young babies and I just didn’t want to do that on a regular basis. So, I took redundancy and began to look for other opportunities, which led me to some consultancy work around training and HR. But in the back of mind was always this first aid idea niggling at me.”

What inspired you to start a business in first aid and at what point did you decide to dive into the world of entrepreneurship? 

“Educating people about first aid and specifically CPR, has been something I have wanted to do ever since losing my brother, Matt. Matt had a condition called cardiomyopathy, a heart condition that we have seen in the media more recently having affected some footballers. The condition means that damage to the heart builds and then suddenly the person affected goes into cardiac arrest. When you hear about it happening to  footballers, a doctor is present, the defibrillator is there. Thankfully, we have also seen campaigns for defibrillators to be present at all grassroot football games. Unfortunately, my brother was on a beach in Portsmouth when it happened to him. There was no defibrillator and his friends did not know how to do CPR. We don’t hold them responsible in any way, but it’s always in the back of your mind: What if this group of young people knew how to do CPR until the paramedics arrived? 

So your brother Matt is very much your inspiration? 

Absolutely. I’ve always thought: What can I do to help prevent this from happening to other families? I think when somebody dies, some people go straight into activist mode and set up a charity, or start running marathons, but we as a family weren’t really there when it first happened. It was a huge shock and took a long time to get to that point. My brother was only 22 years old when he died and I was only 24, so myself and my parents were just dealing with the fact that he had gone. But it was something that was always in the back of my mind. And then when the moment came, I knew I had the skills to write quality training courses and identified a gap in the market . Accessible first aid courses weren’t readily available in my area, and that is where the germ of an idea came from.

So how did you get started with your own first aid business?

I got myself trained up and one of my mates worked as graphic designer and I paid him with a bottle of red wine to design me a logo ( The Mini First Aid logo). And he did a really thorough job and we still use that logo today! And then I started running Mini First Aid classes for parents and carers, alongside my consultancy work and juggling my two young children. In the beginning, I ran the classes in  my spare time and saw it as me doing something worthwhile, whichs gave me a bit of extra money. It grew from there and now there are over 70 franchises across the UK and we train around a thousand people adults and children every week in basic and lifesaving first aid!”

As it’s a passion project for you as well as a business, what’s the most rewarding thing about running Mini First Aid?

“We get messages from people every week telling us about different first aid situations which have happened to their baby or child, and because they attended a Mini First Aid class, they knew what to do. Often, this has saved their child’s life. We sent out a newsletter last week, about a family who managed to successfully deliver CPR to their baby, and you can’t read to the end without crying. I am not interested in getting any glory for that, but feel passionately about educating people and making a difference.  The fact that we are growing a successful business that we can earn a living from, and that all of our trainers can earn a living from, gives me a massive amount of satisfaction.”

How has your business developed over the years? 

“As well as training adults in first aid for abies and toddlers, we now train school children in first aid. In the last academic year, Mini First Aid trained 80,000 children, which is incredible! I was amazed by that, but my husband Matt – who runs all the commercial side of the business, made a point in stating that there are 6 million primary school children in the UK, so there is still a long way for us to go! [She laughs] But to go from nothing to 80,000 in 7 years, gives us a real sense of achievement! Watch this space as we’re about to introduce a nsew groundbreaking class!”

At what point did your husband come into the business?      

“We had just moved into our new house, done a renovation and we decided to have a third baby. When we started trying, I had a miscarriage. Sadly, it was a missed miscarriage – where you don’t miscarry the baby, so you have to have an operation – which was horrible. We had a lovely midwife who told us that although it hadn’t worked out this time around, if we wanted to get pregnant again,we should go for it. Then when I did fall pregnant, we went for the scan and there were two heartbeats! It was a proper fall off your chair moment. It felt like a gift – like the universe was saying you’ve lost one, so you’re going to have two! So it felt really lovely. And at that point I was ‘Mini First Aid’ completely on my own. I was marketing, PR, finance, website – I was everything! I was managing everything to a point and just about getting away with it, but it was very entry level and I said to Matt: “I can’t do this and have two tiny babies at home – as well as Alfie and Grace.” Matt was running an events company at the time (he’s a professional musician), so completely out of the realms of first aid. But he does know how to run a business and offered to come on board for 6 months, to give me ‘a break’ when the twins arrived. As if!’ [she laughs] Six years later, he is the Operational Director of Mini First Aid. We also have a team of 9 people in our Head Office, who look after our franchises, commercial operations and marketing etc. 

Your business is obviously like your seventh baby – especially because of the personal connection, how do you find having franchises of your business, because it can often be hard to let go and delegate when you are so passionate about your business

“Oh my god yes! It was really hard as I am a bit of a control freak. Even now, if I read something that one of our trainers has written on social media and it isn’t quite the wording I would have used, it can niggle at me. I still have to have a word with myself and say: “Right, come on Kate, it’s still getting the message out there, there’s nothing negative about it and it doesn’t matter if it’s not quite in my style.’ I also have a really good Franchise Manager , Gemma, who is really proactive in making sure everything is delivered on brand, and the style of training is replicated to the same standards throughout the franchises. But you do have to learn to let go, as your business grows or you cannot continue to expand.”

Kate Ball and her husband pitching Mini First Aid to BBC Dragon's Den
IMAGE COURTESY OF THE DAILY MAIL | © DAVID VENNI / © BBC, DRAGON’S DEN

What has been the hardest thing that you have encountered since starting your business?

“We had a situation in the very early days where someone picked up what we did and completely copied it! At the time, I felt like someone had stabbed me in the heart, because of all of the blood, sweat and tears that goes into starting a new business, and then someone just gave it a slightly different name and ran with it. It’s so hard because from a legal perspective, you can’t really do anything. We’re also teaching first aid, so you don’t want to be aggressive, because you feel like you should be saying: “It’s brilliant that you’re teaching CPR, but I just wish you weren’t doing it in the exact same way as Mini First Aid!’ I remember someone advising me to take it as a compliment. You have to have thick skin and I’m getting better, because we do have competition in the market now, as people have seen we have a good business model.  

How did appearing on Dragon’s Den change things for your company and also for you as a family as you had all six children at that point? 

“It changed things massively for us, and yes, we did have 6 children at that point! When we did our audition for the BBC, they liked our reference to children’s first aid as they thought it would work well on camera rather than demonstrating our first aid kit. So whilst we were going on there to pitch for investment for developing products, producers wanted to showcase the work we do with children. We were actually due to have other children on set with us, but then Covid hit, so they asked us to bring our own children! At first, we considered changing our pitch as there was NO way we were going to take the children on the show. But then we considered what the BBC had said, and decided we just needed to go for it! So we practised at home and even the night before, and we were still panicking that it was going to be a massive mistake. Our first set of twins were only three at the time, and you know what three year olds are like! We also didn’t want our older two to feel any pressure because that’s not fair on them. Mini First Aid is our business and we didn’t want Grace or Alfie to feel nervous, so we kept reassuring them that it was fine, and there was nothing to worry about. Our children did brilliantly and then left the set whilst Matt and I were grilled. The process is gruelling! We were thrilled to get Sara as an investor, one  – because she is a working mum and two –  because she gets us as a couple, as her husband runs her business with her. We felt that she had the right persona and we’ve been proved right. When we walked out and got into the lift we were like ‘YES! We did it! And I just burst into tears!”

What is it like working with Sara Davies and her team?

Sara and her husband, Simon are just the most down to earth, kind and lovely people. And as much as Sara can’t constantly be involved, nothing is too much trouble for her and we actually see her every quarter for half a day, which is great and we’ve done that for the last two years now. 

Sara has been a really good mentor for me. She does Facebook Live on our internal group with our franchises about twice a year, and has been a huge help with the retail side of our business. We had some retailers lined up to stock our first aid kits before the show, but hadn’t committed, and as soon as we started working with Sara and they knew about Dragons’ Den, it was a done deal. Some of them even doubled their orders. Sara opens doors for us in the media too, because she has really good connections which is invaluable!”

How did the children react to the news that you had been successful in the ‘Den’?

“What was lovely was that the children had been taken off and were being looked after. Then the crew brought the children to wait for us at the other side of the lift and told them the news before we arrived, so they literally leapt on us, shouting: “You did it!” So we all went to McDonalds to celebrate as we’d promised this to the children after the pitch. We had totally forgotten that our microphones were still on, so when all the unedited footage was sent to Sara’s team, Simon (Sara’s husband) listened to the audio file. When we met him for the first time he said: ‘We knew you were our kind of people, because you bribe your kids with McDonalds!’ [We all laugh].

What would advise other people who are only at the start of their journey in business, and how do you keep the vision through those blood sweat and tears? 

“One of the things that I would say to anyone starting a business, is to make sure you do your research and know your numbers, so that you can work out from the very beginning whether you can make some money from it. From the start, you need to look at other businesses that you like and see what they are doing well. What is it that they are doing that appeals to their audience? This can help you take the best bits, to help you build your brand. For me it wasn’t all first aid brands, as I wanted to change the way first aid brands were seen and delivered. I looked at baby brands and how accessible they were. This really helped to guide our website designer for example, as I was able to say ‘I love how this looks and can you make this bit look like that?’ So I think looking around for other brands you find aspirational and you can gain inspiration from is really important. 

And I think the final piece of advice I would give, is finding your own balance between work and family. I would never say I’m an expert because sometimes it can be a nightmare, but I really do try to work when I am ‘at work’ and be ‘in the family’ when I’m with the family. Whenever I’ve tried to mix the two, that’s when it’s gone horribly wrong! If I’m sitting with my laptop when the children come home from school, they will just climb all over me and close my laptop and I may as well give up. So sometimes that means that I might be an hour longer at work but when I’m home I can be present. To help me separate that, I used to go out to work even if that meant I went and sat in a coffee shop, but at least that way I wasn’t balancing my laptop on the playdough or getting stressed if someone made a noise whilst I was on the phone! And I know it’s not always that easy as sometimes things happen to throw a curveball when you have a family, or things don’t fit in with when people want you to do stuff. I was recently asked to sdo a radio interview at 7.30am and I had to go into the bathroom and lock the door and just pray that someone didn’t come knocking at the door shouting ‘Mummy, Mummy, Mummy!’ And I felt so stressed. I think sometimes I do things like that to remind myself how stressful it is and how important it is to keep it separate as much as possible!”

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CONFIDENCE

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GROWING A BRAND AND A BABY | WITH MASTER DISTILLER AND CO-FOUNDER OF THE SPIRIT OF MANCHESTER, SEB HEELEY

GROWING A BRAND AND A BABY | WITH MASTER DISTILLER AND CO-FOUNDER OF THE SPIRIT OF MANCHESTER, SEB HEELEY

SEB HEELEY, SPIRIT OF MANCHESTER & ADRIAN ADAIR FOR MORSON. IMAGES © BROOD MAGAZINE

In this feature, I catch up with master distiller and co-founder of The Spirit of Manchester, Seb Heeley.

Jen Wiggins and Seb Heeley started distilling gin in the dining room of their Chorlton home, with an initial run of just 100 bottles. The Christmas of 2016 the couple “distilled for 24 hours straight for 11 days to keep up with demand. We slept in two-hour stints at a time.” Fast forward 6 years and Seb and Jen have opened a Manchester city centre cocktail bar and distillery to keep up with huge demand. Their internationally recognised hero product, Manchester Gin, is one of the most awarded gins in the UK, selling over 100,000 bottles per year in the UK alone.

Just like its gin, the brand’s founder Seb is gimmick-free, authentic and future-facing. In the stunning surroundings of their Manchester cocktail bar, Three Little Words, we chat about finding love and a business over a G&T and the challenges of simultaneously nurturing a young business and a young son.

We last met earlier in the year in less relaxed surroundings – on the panel of a North West Insider Business event. You spoke so passionately about your business and I enjoyed hearing about how you and your wife founded Manchester Gin. So let’s start there…

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SEB HEELEY, SPIRIT OF MANCHESTER & ADRIAN ADAIR FOR MORSON. IMAGES © BROOD MAGAZINE
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Manchester Gin

I started the business in 2016 with (my now) wife. But the idea starts way earlier. In February 2013 I was out with two of my friends… it was about half one on a Wednesday morning (yes, a school night!) and my two friends were chatting up two women. Feeling left out, I said I was going to speak to the nearest unattended woman! And there was Jen, sitting 10 feet away from me. I walked up and the first words I ever said to her were “What are you drinking?”, and the first words that she ever said to me were “Gin and tonic.”

Some classic foreshadowing there… it was meant to be!

The conversation turned into a very pretentious chat over who knew the most about gin … “this botanical doesn’t go with that one etc.” … and that started our whole love affair. Fast forward a couple of years to 2015 and we’d decided to open a bar together.

I used to work for a property developer, so the idea was that he’d buy the site (he didn’t know this), redevelop it all, and then I was going to quit and open the bar. In researching the bar, we came across what I would call ‘true small batch gin distillation’ which are tiny stills of around 30 litres. It was the first time I’d ever seen gin being made in a little back room (probably 2m x 2m). And that was our proverbial light bulb moment… we said “We’ve got a free summer, we can give this a go.” It took us 12 months to get all the licenses. When we managed to launch our first gin in 2016 our distillery was actually in our dining room, because we didn’t have a great deal of start-up capital. Our first still, which we call Wendy (who we still use to this day) was installed there, she’s a little 60 litre still which would make 100 bottles of gin.

It’s the perfect origin story – your love of gin meets the love of your life. So what’s it like being a husband and wife team, do you have dedicated roles and responsibilities?

Yeah. I try to do as little as possible!

My wife would say the same and we don’t even work together!

We always say we’re that irritating couple that actually gets on. Working side by side is never a problem and we’ve worked closely for the last seven years, every single day going home, waking up, going to sleep, always together.

As to roles, I try to do one thing once badly and then I don’t get asked again! So accounts I can’t do or anything that involves being precise and accurate, that’s Jen’s skill set. Generally, I’ll do everything that’s outward facing such as distillation, new product development, and running the distillery team.

It’s good to have complementary skill sets, makes for a great team.

Well, we always say that we complement each other. Jen will focus on the minutiae (we always say that she’s the worrier) whereas I’m just left in my little dreamland coming up with various things. And it works really well.

We talk to other people that start businesses and I think unless there are at least two of you in the business, I think it’s incredibly hard to make a real decision. If there are two of you and you make decisions together, learn together and fail together, that’s how you find success.

And of course, you have added pressure of being partners in business and life, plus you have a little boy! So, I’m curious, as business owners and parents, how do you manage a work-life balance?

I don’t think there is one in all honesty. When I was in transition from leaving a job I’d been in for nine/ten years to running my own business I remember going on a 2 week holiday and my old boss said ‘Have a great break.’ I remember saying ‘I’ve got to take the laptop to design Christmas sets’ and he said, ‘Welcome to the business owners club.’ When you start your own business there’s no work-life balance because it is your life, it’s all on you. If the work doesn’t get done, you don’t make any money and you can’t provide for yourself and your family.

Work-life balance is a funny thing – particularly for business owners. It’s quite a polarised term, suggesting that you’re not living when you’re working but if you’re passionate about what you do, you’re engaged in what you do, whether you’re an employee or an owner, you find balance. It’s often about what you feel is acceptable.

I agree, this business is our baby, and we love it. I remember a time a few years ago, I think it was my birthday and we said, listen, we’re going to have a nice lunch and we’re not going to talk about work. We sat at a bar not dissimilar from this one and we were chatting away with the barman and ordering cocktails. That lasted about 4 minutes before we were looking behind the bar saying “I quite like that spirit bottle because of the shape” then an hour passed and all we’d done was talk about work – we’d failed!

But like you say if you are passionate about what you do then there is no work-life because it’s just life and this has been our life for the last seven years now. So, you know, we’re always talking about work, talking about ways of making it better, we don’t stop. On the flip side, because we’re business owners we can take Fridays off, we can spend quality time with our son when he needs it, and we can do the school run – we wouldn’t have it any other way.

Any advice for a couple exploring whether to go into business together or not?

Make sure you love each other if you really get on each other’s t*ts, don’t ever do business together. It will test your relationship and you have to fully commit to it. But if you do love each other and you want to spend time together and spend every day talking about it, then go for it. I mean, it’s the best thing we’ve ever done. But it’s like having a child, if you’re not completely in love don’t have a child, because that will break your spirit instantly.

Nigel Eastham & Adrian Adiar
SEB HEELEY, CO-FOUNDER AT THE SPIRIT OF MANCHESTER SHOWING ADRIAN ADAIR THEIR DISTILLERY FACTORY. IMAGES © BROOD MAGAZINE

And what do you think is the one key ingredient to a successful family business other than love and passion?

Well, our business motto is ‘f*** it’. And as far as we’re concerned, that’s what we live and die by. When Jen first quit her job, it was ‘f*** it’, let’s do it.

What I mean by ‘f*** it’ is, just be bold in what you do. If you really think it’s worthwhile doing it, then do it. But ultimately, if it was easy everyone would do it. When I first started working on the business my friends would say ‘Why would you bother to do this?’ My old boss was the same, when I got my first still got delivered to my office he told me I was an idiot… he took that back 4 months later!

I think this ‘being bold’ rhetoric just says everything about you. When we were on the panel together at that Northwest Insider event your desire to succeed came across so strongly. Do you mind me asking, where does that come from?

Honestly, it’s a desire not to fail. I always wanted to start my own business growing up, conversely, Jen wasn’t that massively enthused about it and it wasn’t a big driver of hers.

I think it just comes from always wanting to do something new. If you discover something you love, why wouldn’t you put your all into it? Why wouldn’t I want to make a whisky next, why wouldn’t I want to build a new distillery? Once you’ve done one thing, it needs to roll onto the next. For us, the development of our brand isn’t a game plan, it’s a natural progression.

That’s so interesting to hear you say that. At Morson, one of our core values is curiosity. We want our people to know that by being curious, and inquisitive you’re making yourself and your business better, and more successful.

Yeah, exactly. You must always be on the lookout for what’s new, and what’s coming. Two years ago, we didn’t have the ambition to go into whisky but in the next six/seven years it’ll probably become the focus of the whole business. So, you’ve just got to roll with what’s moving, what’s changing, and how your passions change and evolve.

So, whisky is firmly in the pipeline?

Well, I always say, and I stand fast in this, I still don’t know what I want to do when I grow up. And I don’t think I’ll ever know. But I love this business, I love making alcohol – the next ten years will revolve around whisky. We call it a super distillery. It’ll be capable of producing half a million bottles of whisky a year. Compared to Scotland, that’s considered very small. So we would be a cottage industry business to Scotch Whisky and but we’ll be in the top three or four producers of English Whisky. So our ten-year goal is to produce one of the world’s best whiskys and grow internationally with that brand.

The still behind us is a thousand-litre still that can make a million bottles of gin. Our 750-litre whisky still can only make 40,000 bottles. So we need a 15,000 square foot space to make the equivalent amount of whisky to gin. So the focus for the next two to three years is to get a new distillery up and running and fire into production because you’ve got to wait at least three years for it to mature into whisky.

Will it be Manchester’s first whisky?

I mean Macclesfield have a whisky and the guys at Forest Gin, but that’s Cheshire, so yeah, Manchester’s first. But also the best, I want to produce the world’s best whisky, you know, just a small feat…

You’ve got guts and ambition. It’s great. Whilst we’re talking about the future, what would you like your son to follow in your footsteps?

You know what, I just want him to do what makes him happy. Jen and I always talk about how amazing it is to see his personality developing and coming through. He’s four now and in reality, the job he’s most likely to do doesn’t even exist right now. When I think when I was a child, social media didn’t exist now I employ three people in our social media team – a job that didn’t exist 20 years ago.

I’d like him to be in control of his own life, which for me meant running my own business when however hard you work is usually a direct correlation to how much you earn. But money is not the be-all and end-all. Genuinely, I would say, as long as he’s happy, that’s the most important thing.

When we were on the panel, you spoke about legacy. The fact that you wanted to create a business that is still going and growing when your son is older. Is that a driving factor?

Yeah, the way we’ve built our brands is for longevity. It comes back to my old days in property. The reason I went into property was to build a building that outlived me. I wanted my children, and my grandchildren to go and see that building, and say “Granddad built it” and it’s the same thing with our brand. I have no interest in him running this business, he has to go and live his own life, as I did. We’ll always have our family name on the back of every bottle we produce and it’ll be something that he (hopefully) is very proud of. But he doesn’t need to run this business if he doesn’t want to.

So as we’re in the festive season, what does Christmas look like in the Heeley-Wiggins household?

Food, food, and more food. I’ve already written the menu. I wrote it probably six weeks ago. I’m obsessed with food. So is my little boy and there’s not much he doesn’t eat. We tried him a couple of years ago with caviar and he enjoyed it but we can’t afford to keep him eating like that!

We usually have six or seven courses from nine to nine, so it’s a 12-hour eating and drinking fest.

And matching cocktails?

Yes, everything is paired with a cocktail. So we’ve got breakfast paired with a breakfast martini. Then prawns in a cream sauce with a French 75 (a cocktail made of gin, champagne, lemon juice, and sugar), followed by a tomahawk steak and a lovely bottle of wine from where we had our honeymoon in Bordeaux and then cheesecakes, cheeses and hams. Then it’s total regret at about 9:15 pm when you can’t move on the sofa!

It’s really special to see a local couple build something so successful, through pure hard work, dedication and above all love.

Seb and Jen’s passion for their business and brand made me think about a term which describes the polar opposite, one that has made its way into the mainstream this year. First touted on TikTok, back in March, the term ‘Quit Quitting’ has done the rounds with the recruiter and business media, generating plentiful commentary and analysis. Viral videos describe quiet quitting as delivering just what your job description demands and no more. You’re ‘quitting’ the idea of going above and beyond by doing the ‘bare minimum’ – that’s it. Individuals feel disengaged from their roles or they lack the same energy or passion they once had.

Regardless of your employment status – entrepreneur, perm, contract or otherwise – it’s natural to strive for a sense of purpose. People want to understand their role, have a clear career pathway for growth and can see how their skills align with the outcomes that they – and the business they work for – are trying to achieve.

If you’re an employer, we must embrace differences, build digital literacy, re-skill talent, create a culture of ‘we’ not ‘me’ and much more. Together, these solid principles will help to tackle quiet quitting, quiet hiring, great resignation and whatever phrase hits the headlines next. After all, a survey by LinkedIn said that companies with a purposeful mission reap 49% lower attrition rates. And those numbers simply can’t be ignored.

Jen and Seb provide the antidote to quiet quitting, “If you discover something you love, why wouldn’t you put your all into it?” and since 2016 have gone above and beyond to build their business. Their success is a testament to the power of finding purpose.

If you are seeking a new purposeful opportunity or are looking for ways to keep your workforce engaged or attract and retain diverse, multi-generation talent drop me a message at adrain.adair@morson.com

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Morson Group
Interviewed by
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CONTENT CREATION BY OLI DUNN

CONTENT CREATION BY OLI DUNN

CONTENT CREATION📷

My Perspective On Content Creation by Oli Dunn

I try to create more than I consume, I LOVE the creative process, I love creation of any kind, written, audio, video, painting, photography, the list goes on, it’s expressive, it’s expansive, it’s therapeutic, communication at its best, it’s good for you, in fact I’m addicted to it, as i am writing this I feel a chemical change in my body, excitement in my stomach, my heart beats faster.

Two quotes are coming to my mind as I write this;

“Create more than you consume.”
– Gary Vee.

 

“Do things that make your heart beat faster.”
– Nick Bianchi.

I regularly paraphrase the above. I’ve never linked the two though, until now.
Content creation for me has to be REAL, in the moment, spontaneous, unplanned and unpredictable (like life itself).
But most of all for me at least, it has to be fun, exciting and relatable.

Oliver Dunn
Oliver Dunn for BROOD MAGAZINE © TOM Pitfield Photography 

I’m pretty confident you will already be aware that video is where it’s at, users stay on platforms longer therefore apps like YT, IG, FB generate more dollars from ads the longer people are on their platforms. That said captions and written storytelling are equally important for the very same reason, this can often be undervalued.

My thoughts on Reels/ Shorts are as follows;

A reel is like a good night out, the less planned the better, the impromptu, spontaneous nights are the best right? I think the same applies for shorts. Give people the unexpected, surprise them. Think about where the value is, for example, whether you are a personal brand or a business think in questions, the answer is in the question – literally. If you are asked certain questions, bank and bookmark them, write them down and use them as inspiration and as a theme to create content.

For example, I’ve noted questions people ask me, such as;
How do you temper chocolate?
How do you stay so positive?
How are you so active on social media?
How do you speak in front of camera?

These questions will help you to form a basis for individual pieces of content or even a series of content. Consistency is key, become people’s habit.

Be relatable and authentic. Typically I notice that views are typically higher on shaky POV videos taken on a phone as opposed to a professional camera so don’t overthink it. Use equipment you feel comfortable with, that you can be consistent with. Consistency means you will become someones commodity, if you’re bringing them value, like a coffee in the morning, if users know they can discover fresh, exciting, interesting or entertaining new content from you daily or weekly they will keep coming back for more and you will become part of their routine.

My biggest lesson in social media.

A turning point for me was during lockdown. Generally people do things, people are busy, online and offline, doing, documenting, sharing their own experiences. In other words people are thinking about themselves and their agenda (nothing wrong with that) and not about you and what you’re doing. There’s a lot of noise to cut through. During lockdown a lot of people weren’t really doing anything at all.

I saw this as an opportunity to reach out to people, give them something to do. So I started selling chocolate making kits, this kept me sane, focused, driven and more importantly it gave people something to do at home with their family. This led to me sending out kits for big virtual corporate events around the globe for brands like Paypal, Facebook, Google and Gymshark and subsequently a Guinness World Record for the largest number of people making chocolate together in an online space.

As part of selling the kits initially we needed a call to action.
So Kim and I started a live show on a Saturday morning, called “Saturday Choc Live” inspired by our favourite nostalgic TV shows as kids, such as – Going Live, The Big Breakfast, Blue Peter etc. People could ‘make along’ with us, using the kits and more, singing, dancing, having fun, messing around, giving people lighthearted entertainment with compassion, just what I felt they needed at that time.

PILLAR CONTENT..

Saturday Choc Live and later, my LIVE YouTube weekly “Choc ‘n’ Roll Show gave me the necessary pressure to create new ideas for recipes and quirky creations but most importantly it gave me repurposing GOLD.

The weekly ‘pillar’ content was genuine fun for us, but off the back of it would be short clips, bloopers or reactions which were totally unplanned but when repurposed would showcase what we do, who we are, what we are all about and would often be the videos with the highest views and the most engagement, often more than the show itself. 15 seconds of a one hour show could be a real asset as a piece of content which would lead us to new and exciting places (that’s the fun part for me, you never know who’s watching and what doors can open).
It gave us and our viewers consistency and people knew exactly when and where they could find us and tap into the madness and hopefully take a shot of positivity away with them as well as maybe some chocolatey inspo.

How can I be consistent?

Commitment to a regular slot, live or pre-recorded content is great for consistency, but also great accountability if you let people know when to expect to see your content, this gives you something to focus on and puts some time sensitivity into the equation giving you, hopefully some excitement and the necessary pressure to find new ideas to share.

Think about how you are going to intrigue people, create curiosity, what’s the hook?
Why should they be interested in watching your videos?

For example;
How I made an Easter egg using a balloon?

Show people the true you, the behind-the-scenes. People love realness. Authenticity.
Share your thoughts, your ideas, even your insecurities. You want your followers to trust and relate to you so the more real/ human like you are the better.

I have a theory that people are interested in people, it’s just human nature, I’ve always found I’ve had more engagement on my personal accounts over my business accounts, so my conclusion is that business accounts should have a personality (or personalities) behind them, so they can be more interesting and relatable.

REPURPOSING..

My Great friend Liam Gardner (who produces the Goin’ in deep podcast, which I host with my friend, Ben Eastwood) often, reminds and encourages me to re-purpose clips. For example, if we record a podcast on Zoom, then repurposing a 30 second clip of our conversation can be of high-value, because naturally we will pick a snippet of the most interesting part of the conversation or action which gives people a valuable insight into the dynamic, and hopefully leaves the viewer wanting to consume the long form content. “Repurposing gold” as Mr Gardner would call it.

LEGACY.

This is becoming a much bigger inspiration for my entire content creation than I could have ever imagined. Now that I’m a Daddy I’m thinking more about the bigger picture and leaving a digital legacy for Romy and her children and her children’s children.
Giving future generations an insight into my thoughts, ideas and way of life. Therefore the emphasis is on “documenting” as opposed to just creating. This is where my YouTube channel will really come into its own. History in the making. Storytelling is how history has been made, literally, way back since prehistoric man engraved their stories inside caves. This is even more motivation for me to be the best version of myself so that I can leave a digital legacy and be a positive example for years to come. Paying it forwards.

So in essence, always be YOU, document everything, it might help or inspire just one person, that person might even be you.
Nothing is ever a bad idea, action always wins and everything leads to something.
Document everything, if it’s a good Instagram story it should be a reel and share on YT shorts and TikTok too, no rules approach, just do it.
You should also consume on all platforms so you can create bespoke content on each one, respecting the platforms trends and styles.

You never know who’s attention you might capture, it’s not all about a high number of likes or views, it’s about being authentic and true to yourself, forget the metrics and do it because it means something to you and because you love it! It’s about 1 person that’s all, that 1 person who you could be inspiring, changing their mood or perspective for the better, or someone who might offer you a fantastic opportunity in the future because you resonated with them, grab their attention. Go after it, try not to worry about being judged or other people’s opinions just be YOU and the rest will figure itself out for you.

I’m going to say that one more time for the people at the back, don’t let views, likes, interactions or engagement metrics dictate what you post or don’t post, definitely don’t let those metrics detract you from being your true self, do the opposite and double down on being you, it’s the authenticity people will love. You never know who’s watching and what’s going to pop as a result of your action, I certainly know what will pop if you don’t take that action, nothing!
Keep posting and you only need that one person to notice what you’re doing who can open doors for you and it will be worth it, but more importantly enjoy the ride, you are you, you are unique, embrace that, be proud of it and share it.

And lastly in the words Jay-Z, “remind yourself nobody built like you you design yourself”.

If you enjoyed this read take a screenshot and tag me and @broodmagazine #ContentCreation

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‘SELL IT DON’T SKIP IT’ ECO-TECHPRENEUR AND DAD ON SITE WITH FOUNDER OF THE SUSTAINABILITY YARD APP NIGEL EASTHAM.

‘SELL IT DON’T SKIP IT’ ECO-TECHPRENEUR AND DAD ON SITE WITH FOUNDER OF THE SUSTAINABILITY YARD APP NIGEL EASTHAM.

NIGEL EASTHAM OF SUSTAINABILITYYARD & ADRIAN ADAIR FOR MORSON. IMAGES © BROOD MAGAZINE

In this feature for BROOD, I chat with Nigel Eastham, founder of SustainabilityYard, the app that is tackling construction waste head-on. The free, self-service app enables users to buy, sell or give away excess materials from every level of the construction industry, from DIY lovers to tradesmen, to large developers.

Three years ago, sustainability was placed firmly at the top of Nigel’s agenda when the realities of dealing with building waste generated by his property development company collided with concern about the future environment of his children.

At a time when eco-consciousness is at the forefront for individuals and industry, it was a great opportunity to explore how Nigel is harnessing tech to enable positive, sustainable change in construction and the realities of being a tech-preneur juggling life.

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NIGEL EASTHAM OF SUSTAINABILITYYARD & ADRIAN ADAIR FOR MORSON. IMAGES © BROOD MAGAZINE
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Let’s start with the app. So, tell me about SustainabilityYard…

Nigel: SustainabilityYard is a platform where users of any level within the construction industry can buy, sell or give away their excess building materials. We intend to promote and enable the circular economy of those building materials, finding them a new home rather than sending them to landfill, which unfortunately is what happens a lot of the time.

It’s such a good idea. We’ve all, quite rightly, become more eco-conscious over the past few years but you’ve taken it to that next level – you’ve created a solution which will have a real impact now, and for the next generation.

Nigel: You know, we’re not reinventing the wheel it’s very much a classified ads platform, similar to Facebook Marketplace and eBay. But the difference is, is that SustainabilityYard is built on a peer-to-peer led community. Everybody that’s on the platform is part of the construction community – that can be housing associations who are building 30, 40, 50 unit estates, national house builders and main contractors right down to local tradesmen and DIY lovers.

The businesses that are building big units have tons of, often useable, material that unfortunately goes to landfill. That’s the reality. We want these companies to flood the app with those usable materials so that local tradesmen and DIY enthusiasts can get their hands on decent material either for free or at discount prices.

Users can set up a profile and advertise what they are selling. Once someone is interested in the materials they can open up a direct live chat with the seller to discuss the price and how to obtain the materials.

It lends itself to both sides and all scales. How has it been received in the industry so far?

Nigel: Really, really well. We’ve had some great traction from all the demographics I’ve just mentioned. There’s no reason for people to say no to using the app; businesses can get rid of their unused materials for free and hit their sustainability targets, which they’re heavily focused on nowadays.

For large construction companies there’s no reason not to use it. Depending on what their business model is, at the end of a job, if they have a surplus or damaged material, they either save money on waste disposal or storage units. So it’s a win-win.

We know it’s working because we’re growing fast. We are at over six and a half thousand users now. We think we can hit 10,000 by the end of the year, and if we do that then I think we’ll reach 50,000 by Easter 2023.

Adrian: I hear you used to be a recruiter! Tell me about the journey from an office job to construction to tech-preneur. What inspired you to develop SustainabilityYard?

Nigel: I didn’t become disillusioned with my office job, but I always had an eye on the property market and an opportunity came up. My parents were horrified when I said I was leaving my job to start a construction company!

I initially operated a small business that bought and flipped houses. As time went by and our projects got bigger I found I was chucking away a huge amount of material. I thought, there must be a better way, it’s all perfectly reusable material, if not for me, for somebody else. And if I’m having these problems on a very, very small scale level, the bigger businesses must be having a similar issue.

The thought of hundreds of thousands of tons of materials being thrown into landfill didn’t sit right with me, particularly as I have a young family – I’m concerned about their future and the state of the planet we’ll be leaving them.

Adrian: So not being from a tech background was it difficult to add that tech element to your skillset and construction experience?

Nigel: Construction is my love, I’m always excited by a challenge and I like new things, but I’ll be honest, getting to grips with technology and building a platform was quite a daunting prospect.

We’ve got a small team here, with just two from the construction industry who still run big construction firms. My other partner builds SAAS businesses, so I had his insight but, you know, it was still difficult. I found working with developers quite hard, mainly because I knew what I wanted, but I didn’t know how to articulate how that would be transferred into a product. That’s been the biggest challenge…working with developers who are exceptional at the job but not used to working with somebody like me who doesn’t really know what to ask for.

And look, we’ve still not got the perfect platform. The app is still in the beta phase, I suppose you might say, but it always will be because we’re always wanting to improve and build new things. The outlook is ever-evolving at the moment.

Adrian: Let’s dive into the more personal side of your life. What’s the reality like of being an entrepreneur and business owner, do you manage to switch off?

Nigel: Not really, but for me, it’s manageable because I love what I do. You know, that’s the saving grace.

It never stops. I’m working seven days and trying to squeeze in family time as well. I’m working on properties, on the Sustainability Yard app, I’m speaking to people constantly, and sending emails Saturday, and Sunday at 10:00 pm. Because it’s your own business, you have to do it and you have to make it right. Nobody is cracking the whip and giving you deadlines asking for KPIs, you’re solely accountable for what you’re doing. It was a culture change to start with, but I’ve got to grips with it now.

Yes, it’s a job because you’ve got to make it work to make money for your family, but the reality is, I love it and I’ve got such interest and such passion that it’s no real hardship.

Adrian: I always say that to people, I loved placing people in jobs, I still get a massive buzz from hearing about our recruiters doing it. If you don’t get that buzz, go and find something where you do. I think what’s interesting is there’s lots of chat about work/life balance these days and I know as a parent, it’s not the easiest thing to achieve particularly if you’re an entrepreneur. I listened to one of the podcasts that had Jay Shetty on, who’s set up an app interestingly and he was saying at the start, he was working 16-17/18 hour days. There’s no simple answer but if you love something it makes it easier.

Nigel: As long as you’re loving it, you’ll put the extra hard yards in.

Nigel Eastham & Adrian Adiar
NIGEL EASTHAM OF SUSTAINABILITYYARD & ADRIAN ADAIR FOR MORSON. IMAGES © BROOD MAGAZINE

Adrian: We’ve just spoken about work/life balance and I know you’ve got a young family. How have you seen your new business impact you and your family?

Nigel: You know, bar the long hours and being ‘always on’, the entrepreneurial lifestyle does have its benefits and that’s predominantly down to flexibility. My wife works in Manchester and so I get to do the school runs which I love. I get these bonus moments of quality time with my kids, whether it’s just in the car, having a laugh going home or making tea, I have the freedom to flex my time to prioritise family. I get to see how they develop outside of the set parameters of a typical working day. My wife is disappointed that she misses out on it at times, but we both feel that way and it’s just a case of balancing it between us.

Adrian: You’re a tag team of firefighters

Nigel: Yeah, a tag team of firefighters like in the WWE Royal Rumble!

Adrian: As your venture is all about sustainability, I’m wondering if you get your kids involved in the environmental conversation?

Nigel: You know, my kids were one of the driving factors behind Sustainability Yard. Three years ago, if you’d asked me ‘do you love sustainability?’ I’d have said no. It’s there, I know about it, but I wasn’t desperately bothered about it.

But you add children into the mix and you start to think about the future, their futures and how we’re impacting the planet that we’ll be leaving for them. And to be honest that scared me. My construction business highlighted glaringly how much waste was generated by construction and how my practices were impacting negatively on the environment – and I knew, if I was experiencing this as a small business, the issue was much, much wider.

Because of my work obviously, I’m keen to get them involved in living sustainably and we try and make this as engaging as possible. We do things like composting and recycling as a family – I want them to grow up with good environmental principles engrained.

Adrian: It’s good getting them involved and excited. Do you think there should be more done in schools in terms of bringing sustainable learning into the curriculum?

Nigel: That’s a great question. My daughter just started school actually, and funnily enough, they have started chatting about it. The conversation has come up in the classroom about how to make the earth ‘last longer’ (in her words!). It’s on the school’s radar, but of course, more can be done. It’s just a case of raising awareness at that age and that’s invaluable because they’re the ones that are going to ultimately have to carry on the changes that we’re making. Somebody said to me that ‘climate change is the next space race’ and that resonated with me. It’s on everybody’s lips and rightly so because if we don’t act we’re not going to have the same world in a few years. There has to be an awareness of it and we have to each do something, big or small.

Adrian: I couldn’t agree more! And with your app, you’ve created a platform which facilitates positive action and will have a real impact. I’ve renovated a few houses over the years (my wife will say that she did all the work and I used to turn up at some stage!)… but it would have been great to have known about the app back then. Some of the stuff that you throw in a skip is frightening.

Nigel: Oh absolutely! On the flip side, if you don’t skip it, you can put it in a storage unit and that’s costing you £500-£600 a month. So, wherever you look, there’s a cost and it’s also a cost from a sustainability perspective, whether you store it and it never sees the light of day again. I used to have three lock-ups. I was paying a fortune for them. Every time a new job came along, I wouldn’t even know what was in there, so I’d just buy more and it’s just a vicious circle.

Adrian: So, for people who are interested in using SustainabilityYard, where can people download the app? How can they get in touch with you?

So simply, search for SustainabilityYard on the App Store or Google Play, download it and start using it. You can check us out on our website https://sustainabilityyard.com/ or find us on Instagram @Sustainability_Yard.

I’m constantly inspired by people who are driven to solve. The way Nigel has identified a problem and harnessed skills outside of his comfort zone to make his solution a reality is truly impressive. I’m sure everyone reading this is aware of the challenges of juggling work and life, particularly those nurturing a new business and new family. But I truly believe that anything is possible if you’ve got passion, and Nigel’s story is a testament to that.

At Morson, we work with numerous organisations in the construction sector and every one of our clients is laser-focused on sustainability and taking action to make real-world change. Through SustainabilityYard, Nigel is going a step further, using tech to place responsibility in the hands of the individual and facilitate people to take action at every level. To influence real change and make the planet a safe, habitable place for our children and their children, we must work collectively – everyone from your big corporations to individual contractors needs to be willing and able to think sustainability first and change behaviours.

As a recruitment business that influences companies and people, Morson has an opportunity and a responsibility to drive positive change across commercial sectors on both a corporate and an individual level. Our EV company car fleet, Net Zero ambitions and ‘Plant a Tree for Every Placement’ campaign go some way to offsetting the carbon we generate as an organisation. However, I believe it’s our ambition to create a culture of environmental awareness with eco champions to inspire the team to reduce emissions and prevent waste where we’ll see real change.

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PHOTOGRAPHY BY TOM PITFIELD

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VICTORIA HAYDN ON PHOTOGRAPHING MANCHESTER CITY, MOTHERHOOD AND HER NEW CHAPTER

VICTORIA HAYDN ON PHOTOGRAPHING MANCHESTER CITY, MOTHERHOOD AND HER NEW CHAPTER

© BROOD MAGAZINE. VICTORIA HAYDN AND HER SON, CHARLES

“After photographing Man City for the last ten years, I’m ready to capture the beautiful journey of motherhood

Talented mum of one, Victoria Haydn, has made waves over the last decade as Senior Photographer for Manchester City and one of only a handful of women photographers in the Premier League. After spending the last ten years capturing some of the most incredible moments in both the club and footballing history, now that Victoria has welcomed her adorable son Charles to brood, she has decided to hand over her reigns at Man City, embark on a new venture and step into the world of entrepreneurship.

Victoria’s photos have been published all over the world. From snapping photos of the team on the Great Wall of China to capturing Manchester City Women lift their first ever trophy, Victoria has lived every football-fans’ dream. Victoria even travelled and captured Manchester City in their first ever Champions League final in Portugal in 2021, while five-months pregnant. But since experiencing first-hand, the amazing the transition into motherhood, Victoria has decided to dedicate her craft to empowering women and mothers, by telling their stories through photography.

Victoria is an incredibly warm person, so it’s easy to see how she can get people to shine in front of the camera. We had the pleasure of chatting to Victoria about everything from her decision to step away from a role that she has had so much success and joy from; to how she has found returning to work and Charles starting childcare, to her aspirations for her new business.

Victoria Haydn
© BROOD MAGAZINE. VICTORIA HAYDN AND HER SON, CHARLES

How have you found returning to work and starting Charles at Nursery? 

“I was an emotional wreck when he first started nursery, because up until that point I knew exactly what he did during every second of the day. We didn’t have any babysitters or family looking after him for the first nine months, so I knew everything from every nappy change to every time he sneezed. To suddenly just drop him off at nursery for four days a week was a massive shift! I found it really hard. Although it was difficult for me, it was the best thing for him and he absolutely loves it. He waves me off every day as he joins his friends and teachers. I watch him growing and learning and I know he’s loving this chapter for himself. He’s doing so well, and I’m so proud of him”

Have you felt pressured to make the most of your time whilst he’s nursery because it’s been so hard to leave him?

“Yes, I have felt like there is a huge weight on my shoulders, and a feeling of anxiety. A part of me wanted to drop him off so that I could go out and make an income and get my business off the ground. I felt that for us to have a really good future I needed to start my business right away. So as soon as I would drop him off at nursery, I would be in the head space of ‘work, work, work’. But I would also feel guilty about not being with him. You go through so many mixed emotions. You want to spend time with your child, but you also have a responsibility as mum, a wife, and a homeowner to work too. He’s been in nursery for around three months, and I still have that worry of trying to do everything possible for the business whilst he’s there. There is so much to do when you’re running a business, you’ve got marketing, accounts, creative shoots, editing and there are so many different things going on, so it’s been quite hard to adapt to.”

How have you found stepping away from your role as senior photographer at Manchester City after that has played such a big part in your life and career?

“I absolutely love watching the matches at home in the warmth with Charles, but I’ll miss the nights at the Etihad Stadium soaking up the atmosphere and photographing all the special moments. I’ve had the chance to photograph history unfold for the last ten years, which is genuinely one of my greatest career achievements and I’m so proud of that. On the other hand, I now have the opportunity to photograph on the days and times that work for me and my family. I get to choose whether I work on the weekends and can allow myself time to set up for beautiful shoots with my wonderful clients.

During the summer my husband (who also works for Man City) was in the USA for 10 days during their preseason tour, and I would have been there ordinarily. If I’m completely honest we hadn’t really considered that side of things. So that was a bit of shock when it dawned on us – ‘What would we do with Charles for 10 days?’ So that played a big part in my decision. After photographing ManCity for the last ten years, I’m ready to capture the beautiful journey of motherhood. I’m going to miss the world of football and the fast-paced lifestyle brings, but equally I’m so passionate and excited about my new business which has made my decision easier.”

What are you most looking forward to about your new business? 

“I’m excited about my whole new adventure, but I suppose after photographing men for ten years, I’m looking forward to photographing women. I’m passionate about getting mums in front of the camera and telling their story. I feel like that’s my greater purpose. I have a platform to highlight how amazing mums are. I want to give them photographs to be proud of. They can be photographed at 30 weeks pregnant during this beautiful transition where they are about to become a mother, and then they can come back into the studio with their beautiful babies. I get to capture these precious moments for them, and I love that. Since becoming a mum myself, I know we have a habit of always being behind the camera, taking the photos – I’m on a mission to change this. I have spent 10 years capturing the everyday moments of Premier League heroes I’m now my mission is to capture the heroic moments of everyday super mums. Mums are strong, independent, fierce women and I can’t wait to photograph them every day.

Do have any tips to any other new parents, in particular those who are returning to work?

“Everyone says enjoy your sleep while you can, but it doesn’t really sink in until it happens and then you’re like ‘Oh my god I’ve not slept for nine months!” [We all laugh] “But you just seem to manage somehow. I look at parents in a completely new light now, I just think that they are superheroes! How they just crack on with things is amazing, because now I know what they are going through and how tough it can be.

I have lived and breathed sports photography for over 10 years, so I only know going at 100mph. When Charles came it completely changed everything, it forced me to slow down a bit. Balancing work and being a mum has been a challenge but I’m constantly learning and evolving. Working helps me to remember ‘Oh, I am still me!’ and I think that’s so important.”

If you want to be photographed and step into your power, then you can arrange your own photoshoot with Victoria at www.victoriahaydn.com and see her portfolio on Instagram @victoriahaydnportraits.

Victoria Haydn
VICTORIA HAYDN © WITH MANCHESTER CITY MANAGER PEP GUARDIOLA FOR BROOD MAGAZINE
Simon Wood
Written by
Tom Pitfield and his daughter Iris

PHOTOGRAPHY BY TOM PITFIELD

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Fletchers on the Farm EASTER WONDERLAND

Fletchers on the Farm EASTER WONDERLAND

Enjoy a spring Easter trail with your family on the Fletcher Farm. Follow your map to find the animals, seeing the first lambs, the cheeky pygmy goats and you can even cheer on the game of pig football! Learn about nature as you navigate through the land and of course, collect the hidden eggs. Alice and the Easter Bunny await you in their magical wonderland with a spectacular interactive show to wow the children before they exchange their eggs for real chocolate. You’ll be able to enjoy a hot drink or a delicious treat as you take in the stunning views of the Peak District.

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KELVIN AND LIZ FLETCHER ON CAREERS, PARENTHOOD, AND LIFE ON THE FARM.

KELVIN AND LIZ FLETCHER ON CAREERS, PARENTHOOD, AND LIFE ON THE FARM.

KELVIN AND LIZ FLETCHER | IMAGES BY TOM PITFIELD FOR BROOD MAGAZINE ©. | INTERVIEW BY LOLO STUBBS

“I’ve not got a fear of failure, I’ve got a fear of regret.

Parents to four children under six years old, Kelvin and Liz Fletcher, are a humble yet extremely impressive couple, and their incredible appetite to create a full and vibrant life for themselves and their children is truly inspiring! Both Kelvin 38, and Liz are well known for their careers as actors, with Kelvin in particular becoming a household name through his 20 years on one of Britain’s best loved soaps – Emmerdale. But the careers that they are most recognised for are not what defines this enterprising couple as they recently added the role of ‘Farmers’ to their impressive CV’s. In their early years as a couple, Liz enjoyed a successful career as a fashion buyer but then decided to leave behind that career and return to drama school. They had only lived together for a few short months, before Liz was given the exciting opportunity to attend a Drama school in London, and despite the distance this would put between them (as Kelvin was at the peak of his career in Emmerdale at the time) he insisted that Liz go on to pursue her dreams; showing how supportive and encouraging they have always been of each other’s dreams. 

Pre-covid Kelvin and Liz were all set to embark on a new life in America, but when covid put the brakes on that dream they decided to set out to undertake a new adventure in the countryside when they bought a 120-acre farm. At the time they were a family of 4, before quickly becoming a family of six when their gorgeous twin boys, Maximus and Mateusz joined their brood. As if juggling four young children and running a working farm wasn’t enough, both Kelvin and Liz have continued with their acting careers, and they have just released their very own book – ‘Fletchers on the Farm’ a follow-on from their successful TV series. 

Kelvin and Liz Fletcher - Front Cover of Brood Magazine
© BROOD MAGAZINE. KELVIN AND LIZ FLETCHER
Buy Fletchers on the Farm

Kelvin and Liz Fletcher on Careers, Parenthood and life on the farm.

We had the pleasure of seeing Liz and Kelvin, their gorgeous baby boys and their adorable cavapoochon Ginger at their wonderful family home and amongst lots of giggles, we delved into what drives them, their plans for the future, and how they manage their daily juggle of having of 4 kids and a farm! Even though managing all that they do is clearly not for the faint hearted, the endearing way they talk about their family life would be enough to tempt anyone who has a sense of adventure to don a pair of wellies and get stuck into life on a farm! 

“If you know you’re capable of it, then go for it!”

Kelvin and Liz Fletcher - Life on the Farm
KELVIN AND LIZ FLETCHER © BROOD MAGAZINE

So firstly, was life like pre-kids? 

Kelvin – “Happy, wasn’t it?” [he turns to Liz and they both start laughing]

Liz – “Yes, relaxed!” 

Kelvin – “I was in really good shape, I ate really well, did what I wanted, when I wanted! Loads of Holidays..!” 

Liz – “Aww. What-a-life!” [continued laughing]

Kelvin – “We was looking at pictures the other night from before we had the kids and you look different pre kids, young and full faced! 

Liz – “We looked well slept – well rested!”

We can definitely relate to that! So at what point in your relationship did you decide to take the plunge and start a family together?

Liz – “We had been together for nearly ten years, and my dad said Kelvin was ‘freewheeling’” [Liz erupts into laughter!] “I had secretly called him up and said ‘Dad, what do you think about Kelvin?’ and as he’s quite traditional he replied with – ‘I think he’s freewheeling!’. So, I told Kelvin, my dad think’s you’re freewheeling – we’re not married, we’re not engaged, we’ve been together all this time. And I’d started thinking about it because we were coming up to our thirties, I wanted kids – although Kelvin didn’t think I was very maternal!” 

Kelvin – “That was the reason I was freewheeling! I used to think, Liz is great but she’s just not into kids and I want loads of kids – I wanted a big family. So, I just thought I don’t know if she’s going to be my wife because she doesn’t like kids!” [We all laugh]

Liz – “Yet, at the same time I’m thinking I want kids”

Kelvin – “We should have probably talked about it!”  

Well, yes especially after 10 years! [We all laugh again] So, how did you finally broach the subject then? 

Liz – “Well, I just said one day, ‘If you’re thinking of having kids, and you want this to go further, I just need to let you know I’m not going to have kids unless I’m married…so there you go! I’ll give you until the end of the year!” [she laughs] “So, I left him with that information, and this was the beginning of the year and then it took him until November – he left me hanging until NOVEMBER – and then he proposed!”

Kelvin – “Yes, 28th November!”  

Liz – “I had no idea it was going to happen, and he took me away for this amazing weekend in Anglesey. He’d done a full on reccy before he proposed, there was certainly a lot of effort involved. He’d designed the ring and everything!”

Kelvin – “The ring you don’t wear?” 

Liz can’t contain her laughter – “I know! I don’t even wear it! Well, I’m a farmer now I can’t wear it!”

“Yes, she literally keeps in a mug over there! It’s worth more than the kitchen and it’s sat in a mug over there!” [We are all in fits of giggles at this point] 

Liz – “And then from a year to the day later, we got married!”

Kelvin – “And then almost 9 months later, Marnie was born! And then suddenly that’s when things changed, and your life becomes so different.”

In what way did you feel the changes? 

Liz – “Well, a month before I gave birth, you left Emmerdale didn’t you?”

Kelvin – “Yes, I had been working my two-year notice, as I knew I wanted to leave. And I left really happy as I had a job for 20 years that I loved, but I was ready for a new challenge. I was 32 years old, and I wanted to figure out my next move. I did question if I even wanted to act anymore, as from being 6-7 years old it was all I had ever done and I suppose I wanted to know, ‘Could I do anything else?’ So that was a big transition anyway, as well as becoming a father for the first time. But that helped me too. As obviously becoming a parent is amazing, but also because I suppose it’s like when sportsmen retire sometimes, they can lose all sense of who they are. Who am I? What am I? And I think after 20 years of working that could have happened to me, but that void was quickly filled by having our daughter. So, I didn’t have time to start worrying as to whether I had done the right thing or not, so in that way the timing was really good.”

Liz – “I had started doing voiceovers at this point, so it worked well for me too, as I could do the odd job but most of the time I could be at home with the baby. I was also teaching dance at a little school down the road a couple of hours a week too”

Kelvin – “I took six months off from Acting but I was doing other bits in the background, figuring out what to do next so I never really stopped completely.”

Kelvin – “I guess first and foremost we’re actors, that’s what we are. But you’re somewhat at the mercy of other people’s decisions, so to fill that void and take some control back, we did it with a baby, with Marnie, and then we had a few more children and now we’ve become farmers. And that’s our attempt to create some continuity and consistency through family and our work life, and to make this our little world. And I think it’s healthy for us to have that. I’ve seen so many actors when things are not going their way and it’s all they know, it’s all they are, that it then consumes them in such a way that they can become resentful of themselves and the industry, and it’s understandable that people can find themselves in that position, but I will never allow any skill set, any job, any career to define me. To be the whole me. Because there is much more to life. And it’s easier said than done when you’ve got to put food on the table but I’m never going to allow anything like that to take my happiness.”

What’s the biggest positives of having the farm, for your family life? 

Kelvin – “I think one of the positives is the variety it gives us. For me I personally seek variety and I think that is key. I think that’s healthy, it’s not for everyone but it’s certainly right for us. And I’d like to think that’s something we’ll pass onto the kids. And Liz shares those views as well. It gives us new scope; fresh ideas and it expands your imagination. I also think it makes you more accepting of different people and different situations, and I think it makes you more rounded as a person, which is important.” 

Was the farm always a dream of yours? 

Kelvin – “No, I just woke up one morning and thought let’s get a farm!” 

Liz – “Yes, this was typical Kelvin! We were supposed to be in America! We were sorting a visa out to move to America, and we were 18 months into that process but then the pandemic happened, and all visa’s got stopped. But that had been our mission, and Kelvin had said ‘Well, we’ll just wait for covid to go and we’ll start it back up.’ Little did I know that Kelvin being Kelvin, was like ‘Right well that’s done – what’s next?’” [she laughs] “Then the next minute he’s on a train, he’s on right move sees this place and he say’s ‘Right Liz, how do you fancy going looking at a farm tomorrow?’ I was like ‘Whaaattt!’ [she continues laughing] “And because I can’t say no to anything, I just said ‘Ok, go on then!’ (It was kind of through gritted teeth because I was thinking farming?!”)

Kelvin -“But it wasn’t to farm originally, it was just to live here. I just wanted a different set up for us. Whether that was on a beach in California, or we even looked at New York, and central London, but I just wanted to change things up. Going back to that again – yes, as actors we want to act, and I love the hustle, but we’ve got a life together as parents and as individuals and there’s just so much more to life than just your career. So, I was just like lets just have a change of scenery, because I didn’t want to us to find ourselves in our fifties or sixties and think we’ve never had an adventure, so I just thought let’s bloody do it! And we looked at everything from Castles in Scotland, honestly as random as that, and I’m that kind of person where if I want to do something it will happen – it’s as simple as that! It can be scary and it’s not always that easy, but I think making decisions like that can give you a rebirth. It’s a new chapter and you’re creating memories and having new experiences. It could be the wrong decision; you could drop a bollock and think ‘Ah we shouldn’t have done that.’ But you can always go back.”

Liz – “Although it might seem we do things completely off the cuff, everything we thought about we researched, and we made sure it was possible. We didn’t just move to a farm with no thought behind it.” 

Kelvin – “Yes, I’m sucker for detail!”

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Is that something that you want the kids to take on board?

Kelvin – “Yes, for me that sense of adventure. If Marnie is 18 years old and she says ‘Dad, I want to go and live in America for three years’ it would kill me, but I absolutely would encourage that. But I would also encourage anything they want to do. She might want to stay here and work on the farm, but whatever they want to do but I just want them to have that sense that anything is possible. If you fancy it, you only live once go for it!”  

Since moving to the farm you have gone from having two children to four with the arrival of the twins, how have you found that transition?

Kelvin – “Hard work! It’s hard for me but it’s even harder for Liz!” 

Liz – “Well, every time I have a baby Kelvin gets a job working away! So, I’m not having anymore babies now then he might not get a job away again!” [They start laughing]

Kelvin – “I’ve only had three jobs! Three pregnancies, three jobs!” [He declares, laughing]

Liz – “Just being told we were having twins was an absolute shock. I was filled with worry. I just kept thinking ‘Oh my god two babies, how am I going to do it with the other two?’ because two weeks after they came along Kelvin had to go working away in London. So, I had two new-borns, it was the school holidays, Kelvin was working away – it just all came at once! But do you know what, we got through it, and I always just think – I’m here, we’re in it, I can’t sit here and moan about it, I’ve got to get through it. Obviously, there are days where it was horrendous, I felt like I didn’t know what was happening – I even fell asleep stood up once! But we got through it and now it’s not that bad, plus now Kelvins home again it can only get easier!”

Kelvin – “It is mad, but it’s a good crack, isn’t it? We’ll look back at this and think God we were crazy. 9 out of ten people will think I wouldn’t be doing that – they’re mad.”

Liz – “Yeah, I’ve got friends who say to me. I’m having a breakdown just listening to this story Liz! Because we live in the moment and if someone said, ‘Can you be in London tomorrow?’, we’d be like ‘Ok, yes no problem!’. We’d make it happen, whereas some of my mates are like ‘Nooo, I’d need a full two weeks of organising everything!’

You recently recorded ‘Fletchers on the Farm’ how did that come about?

Kelvin – “I was developing shows with the BBC, and this was just an off-topic conversation, and I told them what we had been up to, (moving to the farm) and I said, ‘I’ve got an idea for a TV show’ and then suddenly that process started. So that in turn gave us more of an appetite to live off the land, to grow our own food and get an understanding of animals and where your food comes from and the more, we delved into that, the more we just found it fascinating. Then we started to look at how we could commercialise it and look at the farming industry in detail. And it is an industry that everyone tells you not to get into, as there isn’t any money in it, but after looking at it we wanted to take on that challenge, because we thought it was something we could do.”

Liz – “Oh if you tell Kelvin he can’t do something, then instantly he’s going to find a way to do it!” 

Kelvin – “We want to build something here and we’re 18 months into that, and although we’re on a long journey, the aim is to make this an enterprise; something for our children, and for their future. We’re mainly a livestock farm so we’ve got sheep, pigs, chickens, we’ve got horses in the stables. We’re looking at going into cattle but as anyone in farming will tell you, livestock farming can only pay you so much really and that’s dictated on the ground you’ve got. We’ve got a 120-acre site so there’s instant limitations there, but you can diversify.”

Liz – “It’s given us a lot of purpose really, because now we’ll do the school run and then we come back, and we get stuck into all the jobs that need doing on the farm. And even at weekends, Marnie and Milo are coming to that age where they really understand it and they want to get involved too, especially Marnie. And Milo isn’t as dangerous now, as when we first moved here, he was only two, so we had to run round trying to stop him licking everything!” [she laughs] “It’s been amazing really; they’ve seen lambing season recently and I get a lot of joy seeing them get involved in it. Also no day is the same which is great.”

Kelvin – “It is full on, and it can be stressful but it’s good fun too. And whether it ends up just being a chapter of our lives or something long term, who knows, but while we’re in it we’re putting everything we can into it, and we’re excited to see where it goes. But I feel it’s the happiest and most settled we’ve ever been.”

What tips would you give to other parents who are looking to change course and take the leap into something new?

Kelvin – “If you think you can do it and if you know you are capable of it, then go for it! For me that’s what I do and if I come up short, then I come up short and I can live with that, but you’ve got to give things a go. I’m used to no one else believing in me. We can come up with a plan, and there might only be me and Liz that believe in it and that’s it – maybe our parents or our agent too, whoever it might be, but you’ve got to have that mentality where you have to think ‘Well if I think it can work, then that’s all the validation I need and if that’s different to other people and what they’re doing then so be it!’ However, you do have to put the work in, some people might have the dream, but they’re not prepared to put the work in, so you’ve got to have a good understanding of yourself and having a frank chat with yourself. You need to ask yourself, ‘What are my skills? What am I really prepared to do? That’s what I do, and I know my limitations so I don’t take on tasks where I don’t think I can do it”

Do you have a structured process to achieve your goals? 

Kelvin – “Yes, I always have a clear list of goals which I want to achieve. For example there are three/four things that I want to achieve by the end of this year and I’d say 50% are completely on our terms, and the other 50% need things to happen elsewhere to, so there’s a little bit of jeopardy there. For those goals I will do everything I can to get it as far as I can and that last part has got to come from somewhere else in order for it to succeed. Whereas the things that are 100% on us we will get them done. We have some longer-term goals too, so we have 3–6-month plans and then we have a 2–3-year plan too and we just work towards it.”

Liz – “Me and Kelvin work well together because if you’ve got a plan and it doesn’t go right that can really throw Kelvin, whereas I can help us to adapt. It’s great to have the goals and you need them, but there are always hiccups along the way and you have to find a way to adjust.”

Kelvin – “Yes, and sometimes those things can be out of your control, like market change in a business etc and you’ve failed. You take a knock, but I’ve not got a fear of failure, I’ve got a fear of regret.”  

If you want to read more about Kelvin and Liz’s incredible journey, then you can buy their new book ‘Fletchers on the Farm’ at all high street bookstores or click here to purchase  

Kelvin and Liz Fletcher
KELVIN AND LIZ FLETCHER © BROOD MAGAZINE
Simon Wood
Written by
Tom Pitfield and his daughter Iris

PHOTOGRAPHY BY TOM PITFIELD

Rob Stubbs

WEBSITE & DESIGN BY ROB STUBBS

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