Confidence is a preference, as Damon Albon (Blur) once stated.

If confidence was indeed something we could choose, would we choose it?

I’m not sure that everyone would drink the magic potion even if it was that easy, as I think confidence can be associated or frankly confused with arrogance, it’s ugly second cousin.

In my opinion you can be confident but not arrogant, you can be proud but not a “show off” you can have self belief and not a “big ego”, but the key ultimately is to be yourself.

Confidence is a combination of your energy, passion and self belief.
Fear is the one to watch out for, it can tear down your confidence, it’s down to you as to how deal with fear.

Confidence is like magic, the secret ingredient, the wind in your sails, the powder beneath the snowboard or in my case the electric propelling the OneWheel forwards. No momentum without confidence.

What is it… Self-belief?
An affirming validation of our own worth.
If we all kept in mind everything we had achieved in our life so far we’d be oozing confidence daily and propelling forwards at an incredible rate. But we forget and somehow we need external validation to help remind ourselves of our strengths to build our confidence.

Oliver Dunn
Oliver Dunn for BROOD MAGAZINE © 
One Truth 818 Anti Ageing Skincare

Clearly it fades, confidence needs nurture.
I think it’s important to remember this and respect it. It’s not like some qualification or trophy you can win and that’s it for life, you have to keep earning it, keep nurturing it. Surround yourself with people who fill your cup, who fuel your confidence and remind you of your worth.

We must all relate to a lack of self confidence at some point on our lives, perhaps from our childhood, school days, the feeling of not being enough or not being good enough at something which caused a lack of self belief and low confidence.

I’ve battled with that my whole life, but it’s silly really isn’t it, I mean we can’t be good at everything, okay so maybe some people are, but good for them, be inspired by that, not discouraged, bitter or disappointed by it, just be YOU. That’s all you can do. Be proud of the things you are good at and grateful for the things you enjoy. Stop comparing, stop judging yourself.

Fear kills confidence, but what is fear? Fake events appearing real?
Or a worry about other people’s opinions/ judgement?*
A worry that you’re not good enough?
Well fuck that, all of it, if something brings you joy, do it, keep doing it, that way you will continually get better at it, it’s a fact.
Then comes self belief, the perfect weapon to combat the fear, that’s what I’m prescribing here. I’ll say that again, if something brings you joy, do it and keep doing it!

*It’s important to recognise here that it’s not other people’s judgement that is the problem, it’s your opinion of other people’s judgment, which quite simply might not even be correct, this might simply be something we conjured ourselves in our little worried minds.

Remember “worrying is as effective as trying to solve an algebra equation by chewing bubble gum.“ (Baz Luhrmann Wear Sunscreen/ Class Of ‘99/ from original speech by Mary Schmich.

Repetition equals confidence just like practice makes perfect. Experience will bring you a strong sense of self belief which will naturally give you confidence.


I simply couldn’t write about confidence and not talk about fashion.
Going back to my school days I remember my confidence being higher when I had a new coat or pair of shoes, as I write this images of said coats flash into my mind along with the smell of a brand new pair of Kickers. Nostalgia.
That new leather smell, the smell of confidence, like a fresh new haircut.
What you wear speaks before you do. I am very mindful about what I wear and the priority is walking tall.

I always advise Kim “dress for you, not for anyone else, also dress for you and not for a place or environment where the expectation is that you either dress down or dress up, just dress for you” – to a certain extent of course.

I try my best to take my own advise and dress for me, to wear what inspires me, you never know who you’re going to see and potentially make an impression on, be memorable, wear what lights you up inside and makes you shine.

Inspiration is exactly how I shop for clothes, Kim always inspires me to try new styles I perhaps hadn’t considered. I might also be inspired by a place, a personality, an artist or a piece of music which has made me feel a certain way and inspired a vibe (it just flows, it’s cool, laid back and without judgement) that I wanted to express.
I love the LA vibe and I love to see what people wear there, it helps me feel connected to the energy of the place, so whether its the tie die Pete Davidson is wearing or the bright colours of Machine Gun Kelly, or even something wild worn by Miley Cyrus, I can take inspiration from everyone I see to be honest, fashion is expression and art, male/ female whatever catches my eye and inspires me, not necessarily the specific items of clothing but I will take inspiration from elements such as colours/ style/ fit.

Music has always played a huge part in what I wear, representing my inner vibe on the outside and therefore attracting likeminded people.

Shop for you, dress for you, dance to the beat of your own drum.


Write down 5 things (or 10 if you want) which you have achieved in the past year.
As you write them, feel the excitement and visualise your confidence being boosted, like some video game graphic, level up with the feeling. 📈
Feel the excitement for these like you felt when you achieved them.
Now write down 5 things you want to achieve in the next 12 months, feel the excitement you will feel once you have achieved them.
Remind yourself you are worthy and ready to achieve the next 5, ready to step out of your comfort zone and into your power.

Go after it, no one else is going to do it for you!

Peace, Love, Choc ‘n’ Roll.

Oliver Dunn aka Oli The Choc

“There is no life I know, to compare with pure imagination, living there you’ll be free, if you truly wish to be.”
Willy Wonka

Oli Choc massive easter egg
Written by Oli Dunn


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