Brood Magazine
LIFE WITH THE BYES: JAMES AND VICTORIA BYE

LIFE WITH THE BYES: JAMES AND VICTORIA BYE

by | May 15, 2023 | Edition 10, Family, Featured

“-WE JUST WANT THEM TO KNOW THAT THEY CAN BE ANYTHING THEY WANT TO BE, BUT THEY HAVE TO WORK HARD FOR IT.”

Parents of three, (soon to be four) Actor James, and Blogger Victoria Bye, have had a whirlwind few years, as their children came along at the same time as their careers started to soar. Having relocated from London to Cheshire just before they had their first child – Edward, James then got the part as Martin Fowler in one Britain’s best loved soaps – Eastenders. Consequently they made the decision to move back down south, so that James wouldn’t be separated from his family for the majority of the week. The couple have since welcomed another two boys to their brood over the years, and James took part in last year’s Strictly Come Dancing, and they are looking forward to welcoming their forth boy into their hectic lives this summer. We had the pleasure of chatting to the lovely couple, about how their lives have changed over the last few years, how they juggle everything and their ambitions for the future.  

James & Victoria Bye and their family

What did your careers and life look like before you had children?

 Victoria – “Well career wise James was a struggling Actor, we lived in London, but we used to spend a lot time heading to Edinburgh doing the festivals, as he did a lot of theatre. And in terms of our lifestyle it was soo different from what life is like now! [They laugh] We would spend our weekends having picnics in the park, leisurely drinking a bottle of wine. We used to spend a lot of time actually in London, enjoying the city and spending time in pubs and restaurants, but obviously that all changes when children come along!”

 

When did it all change both in terms of your career and becoming a family?

Victoria -”So Edward was only 6 months old when James got the part in Eastenders, we had actually moved up north to Cheshire at the time and we were very happy there. James had still been auditioning, and had a few small parts alongside his regular job, but obviously Eastender was a complete game changer!”

 James – “Yes, I still remember my agent calling me, he did a bit of a Simon Cowell, ‘It’s not good news, it’s bloody great news!’” [He laughs]

 Victoria – “It was amazing, but we knew James couldn’t commute to work and obviously with Edward being so young we didn’t want to be apart, so we moved back down south, not to the centre of London this time though, we decided on Buckinghamshire as we thought that would be better for us now we were a family.”

 What have you found to be the biggest challenge about juggling family life, alongside your career so far?

 James – “I think for any soap stars, who are in people’s living rooms most nights of the week you have those moments when you’re out and about and people can either say hi because they think they know you; or they watch the show, and instantly recognise you, and they will come over, and I think that can be a bit overwhelming for the kids at times. It’s part of my job and I’m used to it, and it’s fine, but for the kids it can be hard when people they don’t know are asking for selfies or for you to sign something. One thing that helps that though is that they haven’t known any difference as they have only ever known me on the show.”

 Victoria – “We just try and make sure everything is normal at home though, we don’t want them to be affected by anything, we just want them to enjoy all the ‘normal’ everyday things in life such as going to the park and shops. Them being grounded is really important to us.”

 James – “One of the biggest struggles for any working parent is time away from your kids. Sometimes at Eastenders we do really long days and so I always make sure to hop on FaceTime in between scenes. With Strictly, I knew it was going to be tough schedule wise, but I don’t think I realised how hard it was going to be! I missed the kids so much! Family means everything to me and I’m always excited to get home.”

 Victoria – “You always try to get back for story time don’t you? Because James does much better voices than I do when reading them a story!” [she laughs]

 Did you manage to find any balance at all then whilst James was on Strictly as well as filming Eastenders?

Victoria – “It was tough at times, there were some really long days so there was lot’s of solo parenting by me which wasn’t easy.. We relied quite heavily on family to help, especially as I was going to the show at weekends to support James too. Our weekends became quite crazy for a while.

We tried to keep certain things as normal as possible and one of the great things to come out of it was showing the boys that dancing is for boys too! They loved watching their Daddy!”

James – “It was a great experience but we’re glad to be back to normal now.”

Victoria – “Yeah, we had a family holiday in January that was very much needed and it was lovely just to spend lots of quality time together after such a crazy year!”

Cath Tyldesley talks BROOD Live Manchester

What are your dreams for both your careers and family life, going forward?

James – “I think for me moving forward it’s all about consistency and longevity in the workplace. We want the kids to understand a good work ethic that you do have to work hard, no one is going to give it to you on a plate. And if you do work hard you reap the rewards. But above all else, if youve a supportive family around you. Youve got everything you’ll ever need..”

Victoria -”Yes, we just want them to know that they can be anything they want to be but they have to work for it. That’s something they can see from James’ career path and hopefully his career will continue to flourish. Who knows it is an unpredictable industry to be in but we’re hoping it will be bright and as a family we have a new baby coming along this summer and I just want us to continue being there for each other and continuing to support each other, which as james said, is what it’s all about really. They are your ‘why’, the reason you go to work. We’re just trying to build a lovely life together. So we try to make time for special family times, whether that’s a walk, or a movie day or just making time to all sit down together for dinner, Just spending time together away from work, homework, anything like that is really important to us.

And personally for me career wise we’ve got our blog, Life with the Byes, which has been growing and I love doing that as I get to write which has always been a passion of mine. And I’m hoping going forward I can continue to write and see where that takes us!”

James – “It’s exciting times for you, you’re on your way up! I hope I can keep up with you!”

Victoria – “ You’re not doing too badly twinkle toes” (they both laugh)

What tips would you give to other parents who are juggling busy career schedules alongside bringing up their family?

James – “I think what really helps us during really busy times is we are very fortunate that we have a really amazing group of friends, and we all help each other out. I think you have to find the courage to reach out and ask for help, and once you start doing that, you can all work together. So, I definitely think that’s a really important tip – don’t be afraid to ask for help – especially reach out to those closest to you.

Victoria – “Yes, totally. And for me in terms of the family side of things, when you do get those moments together, to remember to put your work down, and be present. At the end of the day, work is just a job, it’s replaceable, family isn’t.”

Cath Tyldesley talks BROOD Live Manchester
Summer makeup trends 2023: By Sally Rowe

Summer makeup trends 2023: By Sally Rowe

by | Jun 8, 2023 | ,

SUMMER MAKE UP TRENDS Wanting to wake up your complexion from dull to full of colour? Here’s a view to an ultra glossy look with flushed cheeks that is a hit this summer. Mid tone blush is a new trending technique for blurring together your blush and under-eye makeup...

IS GUILT A GIVEN WHEN YOU ARE A WORKING PARENT?

IS GUILT A GIVEN WHEN YOU ARE A WORKING PARENT?

by | May 2, 2023 | , ,

When I started to really see that my feelings of guilt came from the thoughts I had about myself, I started to see guilt as a wonderful alarm and indicator for me to actually lower my expectations of myself, relieve the pressure and be much more patient and compassionate with myself! It is simply and indicator that our thoughts have gone off in an unhelpful direction.

SALLY LINDSAY: CHILDCARE CAN BE SEEN AS A ‘DIRTY WORD’, BUT THERE IS ABSOLUTELY NOTHING WRONG WITH IT

SALLY LINDSAY: CHILDCARE CAN BE SEEN AS A ‘DIRTY WORD’, BUT THERE IS ABSOLUTELY NOTHING WRONG WITH IT

by | May 10, 2023 | Edition 10, Featured, Trending, Work

Interview With Sally Lindsay

by Tom Pitfield & Lolo Stubbs

Sally Lindsay is one of Britain’s best loved actors and presenters, best known for her roles as Shelley Unwin in ITV’S Coronation Street, Lisa Johnson in Sky One’s comedy series Mount Pleasant, and as Kath Agnew in the BBC sitcom Still Open All Hours. As well as Sally’s impressive on screen career, she is also co-founder of the award winning production company – Saffron Cherry – and is responsible for creating and writing a number of hit shows such as Scott and Bailey and Madame Blanc Mysteries. Alongside her accomplished career, Sally is also a loving and dedicated mum of 4; Step Mum to her two step children – Kristabel and Curtis, and Mum to her twin boys – Victor and Louie, aged 12. We were lucky enough to chat to Sally, and we couldn’t wait to find out all about her journey, how she managed to juggle family life alongside such a successful career and what she has learnt along the way!  

Sally Lindsay front cover of Brood Magazine

You’ve had and still have such a successful career, how have you managed to juggle that alongside being a mum?

“Well, I’ve never not had kids really, ever since meeting my partner, Steve; he already had two children when we got together – my step children Kristabel and Curtis – they were 7 and 9 when I first met them, they are now 30 and 29 – which is crazy! And our boys, the twins, Victor and Louie, are 12 years old. 

When I physically had my babies, I couldn’t really work whilst I was pregnant – as no-one really wants to cast pregnant people! So, I didn’t really work for a while, but I did sign for Mount Pleasant when I was pregnant though. They were really good, and waited for me throughout my pregnancy, before they started filming, but then they couldn’t wait any longer, so I physically went back to work when the boys were just four and a half months old. It was very, very hard filming again after having the boys, because I was just exhausted! I didn’t have a night nanny or anything, so it was really tough – in fact the first two years were really tough. I did other things as well as Mount Pleasant, but that was my main job. Although it was hard, it was a very supportive environment and I was allowed to have the twins on set if I wanted to, although that didn’t really work for me. I tried it for the first couple of days and the nanny came along too, but it just devastated me. I just couldn’t focus on my work. I already felt like I had brain fog, because I was so tired, but having them there made it so much harder for me to concentrate, and I had a lead role, so it just didn’t work. I think people have to find their own path and their own way of doing things and for me I have to separate work and kids. I know other actors that can have their children on set and that works for them, but the best piece of advice I would give anyone is that if it doesn’t work for you it’s fine. You have to find what works for you.

Having said that, I’ve just been over to Malta to film Madame Blanc, and the kids came out whilst I was over there. It was lovely, but it was still hard, as even though they’re older, when they arrived it overlapped for four days of my filming, so there were a few days where they were hanging around waiting for me to finish work, and I was very aware of that.” 

What did you find was the best way to help you separate work and the kids?

“Childcare is obviously a massive aid to help you to separate the two, and I think sometimes childcare can be seen as a ‘dirty word’, but there is absolutely nothing wrong with it! We have Lisa; who has been with me since the boys were 9 days old. I was down in London on my own after the boys were born and I needed help, that was when I was introduced to the concept of a doula and they are known as ‘Mother’s Helpers’. At the time I didn’t want someone to look after the children. I wanted someone to help me –  you know around the house etc, and that’s what Lisa did and she is still with me to this day. So, Lisa is like a second mum to the kids, so I can relax knowing they are with someone both they and I are comfortable with. For example last week I had a huge event in town, and then a photoshoot early the next day, and Steve had a recording, so she stayed overnight with the boys, and although it’s very unusual that will happen, (as we normally time everything so that at least one of us is there), it’s very reassuring to have that person that can just take over when things like that do happen. When we’re up in Manchester, it’s my mum that steps in, but when we’re in London it’s Lisa. I think it’s trying to get over the fact that having help with childcare is perfectly ok, or that you’re not a great parent if you hire a nanny. It’s just b*ll*cks, because you need that support!  I’ve got mates with different jobs, who only get to see their kids on Saturday and Sunday morning and that’s it, whereas I don’t have that. I have periods of intense filming, where I’m away and I might only get a chance to fly back for the odd weekend, but then when filming is done, I have lots of time at home with the boys and I can be very present. Then, whilst the boys are at school, I will go into my office and write, and run our production company, but as soon as they are home from school, I’m there for them – although when they get to 12, they start ignoring you anyway, [she laughs] but if they want me I’m there. And that’s how I juggle it.” 

Looking back, has there been a time you have missed out on something career wise because you were a parent?

“Well, I created Scott and Bailey, and it got commissioned the same week that Mount Pleasant got commissioned, which was also the same week that I found out I was pregnant! But because they could wait to start filming for Scott and Bailey, it had to go ahead and so I was taken off the job. Whereas with Mount Pleasant they waited to start filming and they were adamant they wanted me as their lead.  

We’ve also a got a new drama coming up with our production company, and that’s really exciting, but because I already film 10 weeks of the year in Malta for Madame Blanc, I cannot commit to this new job, because it would just mean that I would be away to much – and that is definitely that makes a difference in your career when you become a parent, because I simply cannot be away for that long. So whenever any jobs come in I have to find out where it’s going to be filmed, and for how long, before I can consider it.

But a job came in this last week that meant I would be away for November for 5 weeks, but I could manage that, but I do have to really question how long I’m going to be away each time a job comes up. Steve is extremely supportive of my career, in fact he does all the music on our productions, so it’s in his interest to develop the company too. But we’re at the start of a lot of growth with the production company and I’ve got to start making some decisions and deciding which of the shows I’m going to be in. That is purely down to me being a mum – both from a childcare point of view, and of course, me just not wanting be away that long from my boys. I don’t want to miss out on them growing up, I mean they’ll be adults before I know it!”

A lot of people talk about feeling guilty as a working parent; is that something you have dealt with and if so how have you learned to deal with that?

“When I look back, yes I have worked a lot, but most of the time I think we have gotten the balance right, because on the whole it’s myself and Steve that have brought our children up and I remember everything. We have had so many wonderful times together as a family. I think that’s the thing especially in our types of careers, yes, you do work a lot at times, but you also get chunks of time off. I found that the key really is to use those times wisely, so in a way it’s quality, not so much about quantity. I know everything about my children and I feel very close to them – even now as they approach the teenage years, and yes, of course they missed me whilst I was away, but they are very independent because of it as well and I think that’s a good thing. 

I think when they were babies it was a bit easier for them when I was filming, because they weren’t aware of where I was going or what it meant. The second year I did Mount Pleasant was really hard though, because they were 18 months old, and every time I left for work they would cry and scream for me at the window, and I used to cry all the way to work. I found it really difficult, then in the end Steve videoed them for me, to show me what they were like a minute I had left, and they were just crawling around playing with their toys or having their milk and they were absolutely fine. I remember thinking that’s just survival instincts from a child. They are programmed to cry if they see their Mum, or their caregiver leave. People used to say, ‘Oh, you must feel so guilty!’ and I’d say

‘Guilty for what? Providing my family with a future? Of course I miss them and that’s hard, but no I don’t feel guilty because I’ve got nothing to feel guilty for!’”

Sally Lindsay and her family

Sally Lindsay and her family, for BROOD Magazine ©

Brood Live

Do you have any routines or staples that you do as a family to help to make sure you have that quality family time together?

“We’re really quite conscious when I’m at home about eating together, we always sit down and eat together every single night. If we’re at home, we make sure we all sit round that table! We might only have 20 minutes while they’re eating, but we get to talk to them about their day etc. And we also make sure we go out to eat somewhere every week, as that means we’ve got their attention for at least an hour and a half, and we can properly chat. We also make a big deal of Sundays – I’ll cook and their dad will take them to football in the morning with their Grandad, and then they come back and then we all eat together, so Sunday’s are really important for us. That’s something we’ve always done from day one and I find that really important, and even when I’m away the three of them will eat together and send me pictures. We also like to pick a box set series to watch together. And another thing we do like to do is walk the dog together at weekends, because myself or Steve will just do it during the week, but we all go together at weekends and it’s during that walking time that they ask the most random questions, and there are no phones to distract them, or us so that’s always nice. I always want my boys to be able to talk to us, no matter what they’ve done, or how bad it is, we always want them to know that they can tell us. It’s a funny period as a parent at the minute, as they are growing up there are new things every week that I have to learn to let go of, and as much as they are learning to manage things for themselves, it’s important for them to know that we’re still there whenever they need us.” 

What benefits do you think your children have gained from watching their parents have such successful careers?

“I think that because of our busy lives and the fact they have always been around that, and seen us working, it has given them a level-headedness and independence that I don’t think they would have had if we’d have always been around – hovering over them. I can see that more and more as they are getting older. Don’t get me wrong we’ve done plenty of taxiing for them and taking them to various after school clubs etc, [she laughs] but essentially the boys had to fit into our lives when they came along.”  

What is the one major tip that you would give any other parents who are juggling a career and bringing up their brood?

“Diary syncing is so important if you’re both busy parents. That’s what we do. We have a Friday diary check, where we sit down and forensically go through our diaries for the next week. And it’s surprising because even though we’ve been through it a million times, there is always something that we’ve forgotten. I think if we didn’t do that every week our entire lives would fall apart! [She laughs]”

Brood Magazine
Summer makeup trends 2023: By Sally Rowe

Summer makeup trends 2023: By Sally Rowe

by | Jun 8, 2023 | ,

SUMMER MAKE UP TRENDS Wanting to wake up your complexion from dull to full of colour? Here’s a view to an ultra glossy look with flushed cheeks that is a hit this summer. Mid tone blush is a new trending technique for blurring together your blush and under-eye makeup...

IS GUILT A GIVEN WHEN YOU ARE A WORKING PARENT?

IS GUILT A GIVEN WHEN YOU ARE A WORKING PARENT?

by | May 2, 2023 | , ,

When I started to really see that my feelings of guilt came from the thoughts I had about myself, I started to see guilt as a wonderful alarm and indicator for me to actually lower my expectations of myself, relieve the pressure and be much more patient and compassionate with myself! It is simply and indicator that our thoughts have gone off in an unhelpful direction.

Fletchers on the Farm EASTER WONDERLAND

Fletchers on the Farm EASTER WONDERLAND

by | Mar 7, 2023 | Edition 10

FLETCHERS ON THE FARM EASTER WONDERLAND

Our friends over at Fletchers On The Farm – parents of 4, Kelvin and Liz Fletcher – are opening up their incredible farm for a special Easter Eggstravaganza! Incorporating all of the magic that springtime brings to the farm, and a funfilled  Easter trail, it’s sure to be an event that you and your brood will not want to miss! 

Enjoy a spring Easter trail with your family on the Fletcher Farm. Follow your map to find the farms’ animals, see their first lambs, and their cheeky pygmy goats, and you can even cheer on a game of pig football! Learn lots about nature as you navigate through the land and of course, collect the hidden eggs along the way. Alice and the Easter Bunny await you in their magical wonderland with a spectacular interactive show to wow the children before they exchange their eggs for real chocolate! You’ll be able to enjoy a hot drink, or a delicious treat as you take in the stunning views of the Peak District.

Be sure to book your slot now for this one-off 2-week event and enjoy the perfect fun-filled spring day out with all the family!

Don’t forget your wellies and your Easter basket!

Please note, unfortunately, this trail is unsuitable for prams or pushchairs.

Proceeds from the event will go to the Peak District Foundation.

GET YOUR TICKETS HERE
Kelvin and Liz Fletcher - Front Cover of Brood Magazine
© BROOD MAGAZINE. KELVIN AND LIZ FLETCHER
READ THEIR INTERVIEW WITH BROOD HERE

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by | 22/07/2023 | Edition 6, Featured, Food | 0 Comments

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by | 13/07/2023 | Family, Featured | 0 Comments

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by | 05/07/2023 | Balance, Featured | 0 Comments

Sarie Taylor shares her advice for surviving the summer holiday juggle!

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by | 10/06/2023 | Balance, Edition 3, Featured, Food, Trending | 0 Comments

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by | 08/06/2023 | Featured, Style | 0 Comments

SUMMER MAKE UP TRENDS Wanting to wake up your complexion from dull to full of colour? Here’s a view to an ultra glossy look with flushed cheeks that is a hit this summer. Mid tone blush is a new trending technique for blurring together your blush and under-eye makeup...
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by | 29/05/2023 | Edition 4, Featured, Food | 0 Comments

Today I’m going to focus on the Summer, the smell of a barbeque and dinner in the garden. And a recipe you can get the kids involved making: VIMTO SWEET & SOUR HANGER STEAK KEBABS

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by | 15/05/2023 | Edition 10, Family, Featured | 0 Comments

Parents of three, (soon to be four) Actor James Bye, and Blogger Victoria Bye, have had a whirlwind few years, as their children came along at the same time as their careers started to soar.

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by | 10/05/2023 | Edition 10, Featured, Trending, Work | 0 Comments

Sally Lindsay is one of Britain’s best loved actors and presenters, best known for her roles as Shelley Unwin in ITV’S Coronation Street, Lisa Johnson in Sky One’s comedy series Mount Pleasant, and as Kath Agnew in the BBC sitcom Still Open All Hours.

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by | 02/05/2023 | Balance, Edition 10, Featured | 0 Comments

When I started to really see that my feelings of guilt came from the thoughts I had about myself, I started to see guilt as a wonderful alarm and indicator for me to actually lower my expectations of myself, relieve the pressure and be much more patient and compassionate with myself! It is simply and indicator that our thoughts have gone off in an unhelpful direction.

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by | 02/05/2023 | Edition 10, Featured, Food, Trending | 0 Comments

“With a little tease of summer last week I thought I’d share one of my favourite salad recipes with you. This is my spring/summer go to – light and full of fresh ingredients. Feel free to tag me and BROOD into your dishes – ENJOY!” – Catherine Tyldesley

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by | 04/04/2023 | Edition 10, Featured, Food | 0 Comments

Spring has sprung and that means a change in some foods that we should eat to keep us healthy throughout this new season.

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TASTY GARLIC AND HERB SALMON PASTA BY SIMON WOOD

by | 31/03/2023 | Edition 10, Featured, Food | 0 Comments

Looking for a quick, low budget, yet delicious dish to cook for the family this weekend? Try this tasty Garlic and Herb Salmon Pasta by Master chef winner and Award winning Wood Restaurants owner – Simon Wood.

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by | 20/03/2023 | Edition 10, Featured, Motivation | 0 Comments

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by | 06/03/2023 | Edition 10, Featured, Food | 0 Comments

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by | 20/02/2023 | Edition 10, Featured, Style | 0 Comments

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by | 15/02/2023 | Edition 9, Featured, Motivation | 0 Comments

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by | 15/02/2023 | Company News, Featured | 0 Comments

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by | 13/02/2023 | Company News, Featured, Motivation | 0 Comments

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by | 13/01/2023 | Edition 9, Featured, Trending, Work | 0 Comments

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MUM OF 3 ON BUILDING A BRAND WHILST GROWING HER BROOD

MUM OF 3 ON BUILDING A BRAND WHILST GROWING HER BROOD

by | Feb 15, 2023 | Edition 9, Featured, Motivation

“I DIDN’T REALLY KNOW WHERE TO START, BUT I JUST HELD ON TO THE FACT THAT ANYTHING IS POSSIBLE!”

Successful business owner and Mum of three, Sophie Davies, has carved an incredible path for herself – and some might say she has defied all odds since becoming a mum for the first time at the age of 15. Not letting the fact that she was a teenage Mum stand in her way, Sophie went on to complete her A Levels, and embark on a career as a well respected Personal Trainer. It was during her personal training classes that Sophie had an epiphany that would lead her into the world of entrepreneurship, and start up her business SCULPT. During her five years of running her ever growing business, Sophie has had another two children and continued to successfully manage work alongside juggling her brood! We had the pleasure of hearing all about Sophie’s inspiring journey and how herself and her partner of 12 years took a huge risk in order to chase their dreams, and build an incredible business and life for them and their three children, Lilly, 12, Oakley, 3 and Tierra 2, 

Sculpt Active Wear
Sophie Davies, owner of Sculpt
SOPHIE DAVIES OWNER OF SCULPT ACTIVEWEAR |
IMAGES BY TOM PITFIELD FOR BROOD MAGAZINE ©

INTERVIEW WITH SOPHIE DAVIES, OWNER OF SCULPT ACTIVEWEAR

–

You have 3 children and also run a successful business, how do you do it? 

“Well we had Lilly, our oldest when I was 15 years old. When people ask me how I do it, it’s hard to explain because I’ve never known life without having kids. My entire adult life I’ve been a parent. I’ve essentially grown up with my eldest.

There is only 10 months between my youngest two and I found having them a lot more difficult and harder to adapt to than I did having Lilly. I would also say it’s a lot easier running a business alongside bringing up a family, than it is bringing up a child whilst you are still at school and college. I did my A Levels whilst Lilly was a baby and that was very difficult, so if I can get through that then having a business alongside the kids is totally doable! Obviously having a business is hard and having a baby is hard, but I feel like I was really prepared for it having gone through what I did whilst Lilly was a baby.”

What have you found to be one of the most challenging times since running your business? 

“The business hit a pivotal point when we turned 5 and I think years 3, 4 and 5 are really difficult in a business, because it’s when you go through the transition of being a small business to a medium one. When you’re a small business your outgoings are really small, you don’t have staff and usually when people say ‘we’ on social media or their website like there is a big team behind it, and usually it’s just them; just that one person, or two people at the most, doing pretty much everything behind the brand –  and that was me and my partner! It’s that ‘fake it till you make’ an analogy. But when the ‘we’ actually means ‘we’ properly when you do have a team of staff, then your overheads are big because you have wages to pay, you need a bigger workspace and you have more stock and you have to take bigger risks and it can be a lot more stressful than it was when you started out. So, I do feel I’ve been challenged more in that last 24 months than ever before with the business and obviously having two babies going into toddlers at the same time has been hard.”

What is one of the most important things to you about your business? 

“I don’t want more people to wear SCULPT so that I have more money, I want people to wear SCULPT, so that they are wearing SCULPT, so that they are feeling confident and that they have the best quality on. Because that is at the core of why I started this brand. Our brand is renowned for its quality and we never compromise on that. I think that’s why we have a cult following with SCULPT, who buy every drop. It’s amazing because there are people with SCULPT wardrobes, SCULPT drawers and tagging us in to show us, because SCULPT means a lot to them like it does to me. If you look at our following we have 30k followers but I have friends who have 200-300k followers but they don’t have the cult core customers like we do. They might have people who buy from them as one off but it’s not the same. So I would much rather be where I am with our business and have that loyal customer base who love what we do. I think it shows that aside from what people are trained to think, followers do not equal sales.”

Becky Adlington OBE
SOPHIE DAVIES OWNER OF SCULPT ACTIVEWEAR WITH TWO OF HER CHILDREN | IMAGES BY TOM PITFIELD ©

What inspired you to start SCUPLT and when did you take the leap into becoming a business owner? 

“I started SCULPT five years ago and the idea came to me as I was a Personal Trainer and I used to watch women always pulling their leggings up! And that was the simple inspiration behind it. At the time there were no fashion and fitness brands, where that looked good but equally they were practical too. So Lilly was 6 and was 21, when I started SCULPT. It took about a year where I was trying to find the right supplier and that was a tough process. I didn’t really know where to start, but I just held on to the fact that ‘Anything is possible’ and kept going, and eventually I found somewhere. Then I basically transferred our entire savings to China, which I look back and think was so risky – they could have just taken our money and not sent us anything! [She laughs]

I look back at our first products now and I do not like them at all, but I heard a saying that I like that makes me feel better about that – ‘If you’re not embarrassed by your first products then you launched too late!’ We have come on so much since then. I say this a lot but I really don’t think the quality of SCULPT products can be matched. We pay so much for our stuff so the margins are so smaller than other brands, but it’s so important to us that the quality is unmatched so that’s why we do it.”

Did you always have the ambition of running your own business? 

“Yes, I always wanted my own business, but I never knew what direction it would be in, but I just knew I didn’t want to work for anyone else. And someone said to me once, ‘Usually what you want to do is right in front of you but you just don’t see it!’ When I first had the epiphany I kind of held it off at first, simply because I didn’t know where to start and then one day I just thought, ‘Right, let’s  just get some samples!’ But samples can be really expensive so it was hard to take the plunge initially. But when they arrived I remember feeling this fire in me that I hadn’t ever had for anything else before and that’s when I I knew it was right.”

At what point did the business become successful enough for you to leave behind your job as a PT? 

“I ran the business alongside my job as a personal trainer for around 2 years later, so it wasn’t an overnight success, but I’m glad it wasn’t, as I think sometimes when that success comes so quickly you can get a false sense of security. Whereas when it takes that much longer you don’t take anything for granted. I think you learn so many valuable lessons at the beginning of starting a business, especially when you haven’t had any background in building a business.”

What is the difference between Sophie at home and work mode Sophie?

“Having three kids is a lot! Having two was hard, but having three is like an army! It’s hard because you are constantly trying to divide your attention between three different personalities of three different ages. When it comes to the kids I’m really soft, I just melt with them, which is totally different to how I am when it comes to the business. I think there are so many qualities and skills that you can take from being a mum that you can take into business life. People always say if you want something doing ask a busy mum – because you learn how multi task so many things! My passion for being a parent and never wanting to disappoint the kids, is the same as I am with SCULPT, as I would never want to disappoint a customer either!”

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Rebecca Adlington SWIM!
Simon Wood
Written by Lolo Stubbs
Tom Pitfield and his daughter Iris

PHOTOGRAPHY BY TOM PITFIELD

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INSPIRATIONAL MUM OF TWO, WORLD RENOWNED BECKY ADLINGTON, ON LIFE BUILDING HER BUSINESSES, WHILST JUGGLING HER BROOD!

INSPIRATIONAL MUM OF TWO, WORLD RENOWNED BECKY ADLINGTON, ON LIFE BUILDING HER BUSINESSES, WHILST JUGGLING HER BROOD!

by | Jan 13, 2023 | Edition 9, Featured, Trending, Work

REBECCA ADLINGTON OBE | IMAGES BY TOM PITFIELD | INTERVIEW BY LOLO STUBBS | BROOD MAGAZINE ©

“WHY SHOULDN’T I WORK FULL TIME, WHEN I LOVE MY JOB?”

Rebecca Adlington OBE is undoubtedly the greatest female swimmer that Great Britain has ever produced, and one of the greatest GB swimmers of all time, not only because she is a multiple Olympic, World, Commonwealth and European medallist but she also broke the World Record in the 800m freestyle in 2008 at the Olympic Games in Beijing ; a record that was 19 years old, the same age Rebecca was in Beijing. 

Becky’s drive and thirst for success did not diminish when she retired from Swimming, and she is still the same overachiever that she was in the water, having juggled a number of amazing career accolades for a number of years, such as her role as a pundit for BBC Sport, running multi businesses, creating swimwear ranges with Slazenger and work in her role as an ambassador for the Encephalitis Society and as a Patron of Women in Sport charities too; all alongside her biggest and favourite ‘job’ as a mum of two to the adorable 7-year-old Summer and 21 month old Albie. 

Rebecca was recognised for her incredible achievements by the late HRH Queen Elizabeth II when she was awarded an OBE in 2009 and the British public have had ample opportunity to get to know Becky as person rather than ‘just’ as a swimmer, after she has taken part in a variety of well loved prime time TV shows such as I’m a Celebrity, The Jump and Celebrity Masterchef!

We had the pleasure of sitting down with this inspirational mama at one of her thriving swim centres, and we chatted about all things career and kids and found out how Becky manages to make it all work for her and her family! 

Rebecca Adlington on business and babies
© BROOD MAGAZINE. REBECCA ADLINGTON OBE
Buy Fletchers on the Farm

INTERVIEW WITH REBECCA ADLINGTON OBE

You have used your unbelievable successes as a professional swimmer to build three incredible businesses that are helping thousands of children throughout the UK learn to swim. Tell us a bit more about those businesses and at what point in those businesses did you become a mum? 

“We have three learn to swim businesses under one umbrella; we have swim!, Becky Adlington’s SwimStars, and we also have Total Swimming Academy’s. Swim! is the business that is growing the most. Swim! is our own building, where we control that customer journey and we can make sure that they have a purpose built venue that is just for kids. Swimstars are set within gyms, so we are effectively in somebody else’s house, we have to be respectful to its other members, and total swimming is in schools, so we use school pools, so that’s the difference between all three. And they are all at different stages, total swimming is the oldest that’s 12 years old, Becky Adlington swim stars is 10 years old and swim! is 5. 

My daughter Summer is 7, and my youngest is only one. He was a complete surprise, myself and my partner weren’t married at the time, we hadn’t even really planned on having children, so it was a bit of a shock but a beautiful one. Albie was a lockdown baby as well, I think most people said you either got divorced or pregnant in lockdown – and we got pregnant!” [She laughs] “Summer was still off school, and I was really freaking out about whether or not Andy would be able to come in with me because of all the restrictions at the time. I had heard so many stories about people having to give birth on their own and I just couldn’t even imagine how that would feel and so I didn’t end up going to the hospital until I was 8cm because I was so paranoid about it. I was like, ‘I’m not going to the hospital yet, because I don’t want to be by myself’. When we got there, they asked Andy to wait outside, but it was for only like 5 minutes because the head was coming out and so then they got Andy straight back in. I was so relieved because I can’t imagine going through labour without that support!” 

Because of the industry of your business, the whole Covid period must have been incredibly difficult and full of challenges that no one could foresee, how did you cope with that alongside having a new baby? 

“It was so horrible, we had shut every area of our business down because obviously pools weren’t allowed to be open. When I look back to the first lockdown we had all taken bets as to how long it would last and nobody said anything past 8 weeks, and then it was like 6 months later and we were still in lockdown. So it was really, really difficult for us, we nearly lost the business, because swimming pools were one of the last things that were opened up. I remember when they opened up pubs but still wouldn’t open pools and I couldn’t believe that the government wasn’t seeing that choosing people’s mental and physical health and learning a life skill such as swimming as more important than some other things. I understand of course that the hospitality industry was important too, I just couldn’t understand why they didn’t open swimming pools when it was scientifically proven that chlorine killed covid within 30 seconds, so if you had it or even if it was on your skin as soon as you were in the water, within 30 seconds any of those germs would have been killed? When they came out I think they should have made more noise about that as it’s so important for people to understand that and understand that was actually one of the safest sports to do during covid. Physiologically, it was really hard as you were open, then closed, then open, then closed again. It was just horrible and it felt like an absolute mindfield for us and all of the team who work with us (and for our customers!) One minute their children could come back to swimming then they had to stop them again, it was so stop and start for the kids and a lot of people lost interest or developed fears. We nearly didn’t survive that.” 

Amongst the struggles that your business was going through and preparing for a new baby, you also had Summer at home, how did you deal with the demands of that and homeschooling?  

“I didn’t really homeschool, I’m not going to lie. Summer was only in year one at the time, so we did things that she wouldn’t normally get to do with me instead, like exercising, for example as normally I would go to the gym and do that whilst she’s at school, so it was the first time she had really seen what exercise was. She learnt what a press up was and what a squat was etc not that she was doing them! She also helped me with washing and household chores and things that are actually fundamental to getting through life. Now I can say Summer, ‘can you turn the oven on to 200 degrees’ and she now knows what that means, and she can chop veg like a master!” [We all laugh] “So there are good things like that that came out of it as I didn’t know that at her age. So I was very relaxed about that in lockdown, my main challenge in the first lockdown was to teach her how to ride a bike – that was the main goal for me and she did it! So I was more than happy with that! I think everyone was under enough pressure without worrying about homeschooling as well.” 

How did you manage to bounce back from the brink of losing your business to now seeing such incredible growth?   

“I think one of the main factors was that parents were desperate to get their children to swimming lessons and back in the pool – so we were really lucky that the demand for our service was there. Also in terms of our swim! centres, so many other pools never reopened as they didn’t survive covid and a lot of councils had shut down their pools, I think it’s something like 160 swimming pools shut down in the UK following all the lockdowns so that’s a huge amount of pools up and down the country that people can no longer go to, so for us to be able to open up new pools in areas where there aren’t any, people are keen to come in and use them because parents just want their children to learn to swim, and it’s been a real pleasure to be able to provide these facilities where communities had lost out on access to pools for their children all together. It’s been a huge relief and a really nice feeling to get back to business properly again. It was a huge challenge to get the funding together after going through such a difficult couple of years, and finding the buildings isn’t easy and going through all of the logistics of setting up a swimming pool isn’t an easy process. But they’re not 25m swimming pools, they are teaching tanks for children so it’s easier than if we were building full leisure centres. We’ve also recently partnered with JD Gyms so to have them as our funding partner and such an established and well respected brand like JD involved, has been an absolute pleasure for us as a business to have that support. When we think that we started out as a little learn to swim programme started by three olympians (Becky’s business partners Adrian Turner and Steve Parry) who love the sport and now we are working with such an industry leader such as JD it’s amazing to think how far we have come!”

Becky Adlington OBE

What do you think is harder – being a parent or running a business?

“I think both definitely come with different challenges! For us as well because we have quite a big age gap between the kids, as there are six years between Summer and Albie, so it was kind of like starting again. When I arrived I realised that I had totally forgotten the newborn stage! Which is mad, but I think your brain does something to remove it otherwise you would never do it again!” [We all laugh!] “I had six months maternity with Albie, which felt quite short really for me and it was hard going back to work, and it was really difficult because when I had Summer I had a lot more time with her and when I did go back to work I only went back part time. So it was hard returning to work after I had Albie and working full time, I suppose I felt guilty because of how I did it with Summer first time around. But then I thought to myself that I think most people do things differently second time around anyway and circumstances change and you have to do what is right for you at that time. I obviously co-parent Summer with her Dad and so we had to find a way to co-parent that suits us all. Whereas now with Albie I’m married and we all live in the same house together so it’s different this time around, as the first time I had a baby it was mainly just me and Summer. But now it’s a totally different dynamic anyway. For instance, when it was just myself and Summer I would put her to bed and then I would just be sat on my own, whereas now when the kids are in bed me and my husband can have that time to have an adult conversation and watch some adult television – I don’t mean it like that! [We all erupt into laughter!] I mean something like Game of Thrones! [We continue laughing] “In all seriousness though, having that adult time is so valuable.”

What do you think you have learnt most from becoming a mother a second time around? 

“I think because I’ve had my second child but also I think because I’m older now I realise that yes, I’m a mother and obviously that’s really important to me but I’m also a wife and I’m also Becky! I have realised that I also have to go with what ‘Becky’ wants to do at times too, because you do have to put yourself first at times as well as your children, your husband, your sisters, your parents and your business partners. I think when you are juggling so many different roles when you are a parent, especially a parent who is working or running a business, that is the hardest thing to manage, all those different aspects and pleasing everyone else but also learning to please yourself too.” 

A lot of working mums suffer from the dreaded ‘Mum Guilt’ and sometimes judgement from others, what has been your experience of this?

 

“Mum guilt is the worst! I always have Mum guilt! It’s weird because my husband doesn’t get it, he’s always saying ‘what are you talking about? You’ve got nothing to feel guilty about!’ Because his point of view he’s with the kids – as my husband doesn’t work he looks after the kids, which has been a hard dynamic anyway as most of the time other men will say to him ‘Oh, you don’t work? You look after the kids?’ I can’t understand why there are still so many men who don’t understand why other dads want to stay at home and lead with the childcare. Like why? It’s like when people say to me, ‘Oh is your husband at home, is he babysitting the children then?’ and it baffles me because I think ‘no, he’s not babysitting them, he’s their Dad!’ They are his children as well? It’s so weird that people still think that way, because why shouldn’t I work full time when I LOVE my job, and when we had Albie and we looked at all the factors for both me and Andy in terms of salary, job satisfaction, happiness etc, Andy said I really want to be at home with the kids, so if my husband is telling me that and I love my job why would we not make that decision? And it works really well for us, and then at weekends Andy takes the time to do his own thing like play football etc and I’ll be with the kids most of the time, and during the week when I come home I cook the tea and sort the kids out. I still organise everything for our family, and every Sunday night I create a planner for our family so we all know what we are doing and I can go to work knowing everything is under control!” [She laughs] “So it’s 100% a team effort! The thing I refuse to negotiate on, the thing that helps me keep that balance of work and parenting, is to make sure I’m always there for bedtime. I want see my kids every day and obviously there are those odd occasions where I’m not if I’m in London or something, but I always make sure I can spend time with them before they go to bed.”

What tips would you give other working parents who are juggling work and bringing up children?

“I think being organised is definitely something that I need to be in order to stay sane – I’m a bit like Monica in friends!” [We laugh] “For instance with the planner that I do on a Sunday, I use different coloured pens, and we stick that on the fridge! We have an online diary too and that is also colour coordinated, and I make sure everything goes in that diary. So I am very organised. I think there is so much going on each week that it’s one of those things that really helps us and the kids to have that reference. I think that really helped me with that transition of being back at work, so it eases my anxiety too and gives me that peace of mind that the kids aren’t going to miss anything. It also saves me time as I’m not checking in with Andy every two minutes like I was when I first came back to work! Which obviously caused a bit of friction too with Andy, because I wasn’t used to letting go so I think having that system in place has worked really well for us.” 

You can learn more about Rebecca and her swim! business visit: https://www.swim.co.uk

Rebecca Adlington SWIM!
REBECCA ADLINGTON OBE
© BROOD MAGAZINE
Simon Wood
Written by Lolo Stubbs
Tom Pitfield and his daughter Iris

PHOTOGRAPHY BY TOM PITFIELD

Rob Stubbs

WEBSITE & DESIGN BY ROB STUBBS

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