The Labubu Doll Craze—and What It Teaches Us About Trends Throughout History

If you’ve scrolled through social media or walked past a toy shop window lately, chances are you’ve spotted the wide-eyed, mischievous grin of a Labubu doll. This quirky collectible, born from the creative minds at the Hong Kong-based Pop Mart and artist Kasing Lung, has become the latest must-have for children and adults alike. But what’s driving the Labubu doll craze—and how does it compare to the fads that have shaped family life and pop culture over the decades?

What’s Behind the Labubu Hype?

Labubu dolls, with their whimsical expressions and limited-edition releases, have sparked a frenzy among collectors. Parents are lining up at stores, tracking drops online, and even trading figures in dedicated social media groups. For many, it’s not just about the toy—it’s about the thrill of the hunt, the community, and the nostalgia of chasing something special.

But Labubu isn’t the first (and won’t be the last) to capture the world’s imagination. Let’s take a quick tour through some of history’s most memorable trends and what they reveal about us as parents, consumers, and community builders.

Trendspotting Through the Ages

1. Beanie Babies (1990s)  

Who could forget the tiny, bean-filled animals that sparked playground trading wars and late-night eBay bidding frenzies? Beanie Babies taught us about scarcity, the power of storytelling (remember those heart-shaped tags with names and birthdays?), and the importance of community—lessons echoed in today’s Labubu craze.

2. Cabbage Patch Kids (1980s)  

Before Beanie Babies, there were Cabbage Patch Kids. Parents queued for hours (sometimes overnight) to snag these unique, adoptable dolls for their children. The craze highlighted the emotional connection we form with toys that promise individuality and belonging.

3. Pokémon Cards (Late 1990s–2000s)  

Pokémon cards brought collecting into the classroom, teaching kids (and parents) about strategy, value, and negotiation. The trend also showed how pop culture can create lasting communities—many parents today are sharing their love of Pokémon with a new generation.

4. Fidget Spinners (2017)  

A more recent phenomenon, fidget spinners promised focus and fun in a pocket-sized gadget. The trend swept through schools and offices, reminding us how simple innovations can quickly become cultural touchstones.

5. TikTok Challenges (2020s)  

While not a physical collectible, TikTok trends have shaped how families interact, create, and share. From dance routines to recipe hacks, these viral moments connect us across generations and continents.

Why Do Trends Matter?

For parents—especially those juggling work, family, and ambition—trends like Labubu dolls offer more than just a fleeting distraction. They’re opportunities to connect with our children, relive our own childhoods, and reflect on what matters most. Trends remind us that it’s okay to embrace a little fun, even in the midst of busy schedules and big responsibilities.

Embracing the Craze—With Balance

If you find yourself searching for a Labubu doll or reminiscing about past crazes, remember: it’s not about the object itself, but the memories and connections you build along the way. Whether you’re collecting for nostalgia, sharing in your child’s excitement, or simply enjoying the ride, every trend is a chance to bond and create stories that last.

Work, Family, Motivation, Balance, Trending, Style—BROOD Magazine is here to help you navigate it all.

Follow Us