The Labubu Doll Craze—and What It Teaches Us About Trends Throughout History
If you’ve scrolled through social media or walked past a toy shop window lately, chances are you’ve spotted the wide-eyed, mischievous grin of a Labubu doll. This quirky collectible, born from the creative minds at the Hong Kong-based Pop Mart and artist Kasing Lung, has become the latest must-have for children and adults alike. But what’s driving the Labubu doll craze—and how does it compare to the fads that have shaped family life and pop culture over the decades?
What’s Behind the Labubu Hype?
Labubu dolls, with their whimsical expressions and limited-edition releases, have sparked a frenzy among collectors. Parents are lining up at stores, tracking drops online, and even trading figures in dedicated social media groups. For many, it’s not just about the toy—it’s about the thrill of the hunt, the community, and the nostalgia of chasing something special.
But Labubu isn’t the first (and won’t be the last) to capture the world’s imagination. Let’s take a quick tour through some of history’s most memorable trends and what they reveal about us as parents, consumers, and community builders.
Trendspotting Through the Ages
- Beanie Babies (1990s)
Who could forget the tiny, bean-filled animals that sparked playground trading wars and late-night eBay bidding frenzies? Beanie Babies taught us about scarcity, the power of storytelling (remember those heart-shaped tags with names and birthdays?), and the importance of community—lessons echoed in today’s Labubu craze.
- Cabbage Patch Kids (1980s)
Before Beanie Babies, there were Cabbage Patch Kids. Parents queued for hours (sometimes overnight) to snag these unique, adoptable dolls for their children. The craze highlighted the emotional connection we form with toys that promise individuality and belonging.
- Pokémon Cards (Late 1990s–2000s)
Pokémon cards brought collecting into the classroom, teaching kids (and parents) about strategy, value, and negotiation. The trend also showed how pop culture can create lasting communities—many parents today are sharing their love of Pokémon with a new generation.
- Fidget Spinners (2017)
A more recent phenomenon, fidget spinners promised focus and fun in a pocket-sized gadget. The trend swept through schools and offices, reminding us how simple innovations can quickly become cultural touchstones.
- TikTok Challenges (2020s)
While not a physical collectible, TikTok trends have shaped how families interact, create, and share. From dance routines to recipe hacks, these viral moments connect us across generations and continents.
Why Do Trends Matter?
For parents—especially those juggling work, family, and ambition—trends like Labubu dolls offer more than just a fleeting distraction. They’re opportunities to connect with our children, relive our own childhoods, and reflect on what matters most. Trends remind us that it’s okay to embrace a little fun, even in the midst of busy schedules and big responsibilities.
Embracing the Craze—With Balance
If you find yourself searching for a Labubu doll or reminiscing about past crazes, remember: it’s not about the object itself, but the memories and connections you build along the way. Whether you’re collecting for nostalgia, sharing in your child’s excitement, or simply enjoying the ride, every trend is a chance to bond and create stories that last.
Work, Family, Motivation, Balance, Trending, Style—BROOD Magazine is here to help you navigate it all.
Choosing The Right Hair Care Products For Kids
Choosing The Right Hair Care products for kidsSelecting the right hair care products for your child is an important task, but it doesn’t have to be complicated. Children’s hair is more delicate and sensitive than that of adults, so it requires extra care. With...
Imposter Syndrome – Do you feel like an imposter?
Imposter syndrome and the anxiety surrounding that feeling of ‘Imposter Syndrome’ is something I still hear a lot of people talk about in one way or another and I I have a view on it that may differ to others, but I would love you to hear me out and see if I can help you adjust your own perspective of what it means to be an imposter!
THE POWER OF 10 MINUTE WORKOUT
The Power of 10 Minute workouts Should busy mums be embracing shorter workouts to get better results? Mum and personal trainer Jenny Francis-Townson investigates WE know the power of regular exercise in transforming our physical and mental wellbeing. But when you...
Rib of beef, Celeriac Puree, & Pommes Anna Recipe by simon wood
As we hit the Autumn months, we asked our resident chef and food editor Simon Wood to share a mouth watering recipe: Rib of Beef, Celeriac Puree, & Pommes Anna
“If I can do it, so can you!” Entrepreneur Ryan T Williams
Entrepreneur, Motivational Speaker and Dad of two, Ryan Williams is a leading innovator in the digital media space, recognized for co-founding some of the largest social media publishing brands in the UK, which includes KOMI Group and It’s Gone Viral.
Legoland, Billund, Denmark
The three co-founders of BROOD and six of the mini BROOD’s set off on an adventure to Legoland Denmark there was bound to be plenty of ‘brood moments’ along the way and that there was!
Incorporating Hair Care Into A Bedtime Routine For Kids
Incorporating Hair Care Into A Bedtime Routine For Kids As a parent, incorporating hair care into your children's bedtime routine can be a game-changer for maintaining healthy hair and ensuring a stress-free start to the day. Establishing this habit promotes good...
Interview with Shayne Ward & Sophie Austin
“…going away and not seeing my daughter or my newborn son, it was very tough!.”– Shayne Ward
Quick and Easy Blow-dry Tips
Nicola Wood is a leading entrepreneur, hair professional, and founder of Hair Made Easi, the trailblazing brand synonymous with innovation of high-quality hair tools and products.
Navigating Divorce: Essential Tips to Support Your Children
Divorce can be a challenging and emotionally turbulent time for all involved, especially for children who may struggle to understand and cope with the changes happening in their family dynamics. As a family lawyer at JMW, I’ve witness firsthand how parents sometimes struggle to navigate their children through these changes. However, I’ve also seen how parents can make a significant difference by providing the right support and guidance. Here are some tips to help parents navigate divorce while prioritizing their children’s wellbeing:



























