The Labubu Doll Craze—and What It Teaches Us About Trends Throughout History

If you’ve scrolled through social media or walked past a toy shop window lately, chances are you’ve spotted the wide-eyed, mischievous grin of a Labubu doll. This quirky collectible, born from the creative minds at the Hong Kong-based Pop Mart and artist Kasing Lung, has become the latest must-have for children and adults alike. But what’s driving the Labubu doll craze—and how does it compare to the fads that have shaped family life and pop culture over the decades?

What’s Behind the Labubu Hype?

Labubu dolls, with their whimsical expressions and limited-edition releases, have sparked a frenzy among collectors. Parents are lining up at stores, tracking drops online, and even trading figures in dedicated social media groups. For many, it’s not just about the toy—it’s about the thrill of the hunt, the community, and the nostalgia of chasing something special.

But Labubu isn’t the first (and won’t be the last) to capture the world’s imagination. Let’s take a quick tour through some of history’s most memorable trends and what they reveal about us as parents, consumers, and community builders.

Trendspotting Through the Ages

1. Beanie Babies (1990s)  

Who could forget the tiny, bean-filled animals that sparked playground trading wars and late-night eBay bidding frenzies? Beanie Babies taught us about scarcity, the power of storytelling (remember those heart-shaped tags with names and birthdays?), and the importance of community—lessons echoed in today’s Labubu craze.

2. Cabbage Patch Kids (1980s)  

Before Beanie Babies, there were Cabbage Patch Kids. Parents queued for hours (sometimes overnight) to snag these unique, adoptable dolls for their children. The craze highlighted the emotional connection we form with toys that promise individuality and belonging.

3. Pokémon Cards (Late 1990s–2000s)  

Pokémon cards brought collecting into the classroom, teaching kids (and parents) about strategy, value, and negotiation. The trend also showed how pop culture can create lasting communities—many parents today are sharing their love of Pokémon with a new generation.

4. Fidget Spinners (2017)  

A more recent phenomenon, fidget spinners promised focus and fun in a pocket-sized gadget. The trend swept through schools and offices, reminding us how simple innovations can quickly become cultural touchstones.

5. TikTok Challenges (2020s)  

While not a physical collectible, TikTok trends have shaped how families interact, create, and share. From dance routines to recipe hacks, these viral moments connect us across generations and continents.

Why Do Trends Matter?

For parents—especially those juggling work, family, and ambition—trends like Labubu dolls offer more than just a fleeting distraction. They’re opportunities to connect with our children, relive our own childhoods, and reflect on what matters most. Trends remind us that it’s okay to embrace a little fun, even in the midst of busy schedules and big responsibilities.

Embracing the Craze—With Balance

If you find yourself searching for a Labubu doll or reminiscing about past crazes, remember: it’s not about the object itself, but the memories and connections you build along the way. Whether you’re collecting for nostalgia, sharing in your child’s excitement, or simply enjoying the ride, every trend is a chance to bond and create stories that last.

Work, Family, Motivation, Balance, Trending, Style—BROOD Magazine is here to help you navigate it all.

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Shayne Ward, Sophie Austin and their children by Tom Pitfield © BROOD Magazine

Shayne Ward and Sophie Austin © BROOD Magazine

It was during his time on Coronation Street that Shayne met Sophie Austin, an actress who was playing Lindsey Butterfield in Hollyoaks at the time.The couple had a whirlwind romance and welcomed their first child, daughter Willow May in December 2016, and then announced their engagement in 2017. Sophie had just announced that she was going to leave Hollyoaks, finding out shortly after that she was expecting the couple’s first child, so she was unsure as to what this would mean for her career, but she still went on to star in ITV’s Tina and Bobby, Call The Midwife and Casualty. After a long and emotional journey to add a second baby to their family, the couple were blessed with their beautiful boy, Reign. Only 6 weeks after Reign was born, Shayne was offered a career opportunity that was too good to miss, playing the lead role in Channel 5’s The Good Ship Murder, but it meant that he had to film abroad for 3 months; with a new baby, a 5 year old and University studies Sophie had to juggle like never before, so with Shayne soon to embark on filming the second season abroad we sat down with the lovely Shayne and Sophie, to talk all about all things parenthood, career and their lovely family. 

At what point in your career did you become parents and did it affect your career at all?  

Sophie – “I fell pregnant as I was leaving Hollyoaks. I’d decided to leave Hollyoaks because I wanted to do loads of other things and then I found out that I was pregnant! It sounds awful but at the time I thought well that’s it, I’m not going to be able to progress from here for a while. But my agent was brilliant and got me two jobs really early on in my pregnancy so actually I worked throughout my pregnancy.

Shayne – “So I was working at Coronation Street, and I met the lovely Sophie – and we know how that goes! [We laugh] No, but honestly it was the best feeling in the world, but it was also scary at the same time. I think just experiencing such a wide range of emotions because you know from that moment that it would change both of our lives forever. This little miracle came into our lives and now she’s eight.”

Sophie – “No she’s not eight, she’s seven, Shayne!” [We laugh as Shayne pauses and thinks for a moment] 

Shayne – “Yeah. she’s eight this year.’ 

Sophie – “She’s just turned seven”

Shayne- “You didn’t let me finish, I was going to say she’s eight this year…” 

Sophie – “In December” [We continue to laugh]

Shayne – “This is real-life couples y’all! The best thing is you actually do find yourself going – how old is she?”    

And how different has it been since Reign has come along?

Shayne – “There’s a big difference!” [They both laugh] “He’s just a little wreck it Reign!” 

Sophie – “Willow would come along to jobs quite a lot, when she was a baby, we could just take her anywhere, but he would cause havoc!”

Shayne – “He’s just a little ball of energy, he’s really strong too! He is an absolute joy though”  

Sophie – “And also workwise for me, a lot of it is to do with the fact that Shayne goes away a lot. And I have a lot of anxiety when I leave them and even though there are still lots of things that I would love to do, my attitude is that – maybe not right now but it will happen in the future. I feel a bit mixed with it at the moment, because there is so much I would love to do, so there’s that battle of wanting to do it, but the need to always have one of us at home.

How did Willow find becoming a big sister?

Shayne – “The bond between them is incredible. You do worry about what the oldest child is going to feel about the second coming along. Worrying that we’re not paying her enough attention. But, Willow instantly got it. Of course every now and again she had moments where you could see she was missing her time with just us, or her and mummy time, you know, but overall she loves being a big sister and watching them together is amazing!”

What has been the most challenging time that you have gone through since becoming a parent”

Sophie – “The most challenging time has to be when Reign was 6 weeks old and Shayne left for 3 months [Shayne’s face makes us all laugh]…to do the show.”

Shayne – ‘It’s the way she words it, ‘Reign was born, and Shayne left!’ [We all laugh] 

Sophie – “I still replay that scenario. I was sitting on the couch, breastfeeding Reign and Shayne comes in and says I‘ve got an audition, but don’t worry they don’t start filming until November – this was in the June – and then he comes back in and says, ‘Oh no, sorry, it’s filming until November’ And I said, ‘well when are you flying?’ And he said, ‘Next week!’ I don’t think I spoke to him for 24 hours, purely because I was in shock. Then of course I realised it was an amazing opportunity, but having just had a baby, that was definitely the most challenging time.”

Shayne – “For me, it was being on the receiving end of that! That was very challenging!” [We laugh] “No, but it was scary and obviously I was heartbroken as well, as for me going away and not seeing my daughter or my newborn son, it was very tough. Being in a country and not seeing them every day, as silly as it sounds I kept worrying that they might not remember me.”

As you’re going away filming The Good Ship Murder again this year Shayne, how are you both feeling about it and have you put anything in place based on what you learnt the first time around? 

Shayne – “I hate being away from my kids, but knowing that I have to do it – I have to keep a roof over our heads, it’s just part and parcel of being in this industry, but I know I’m going to really, really miss them.” 

Sophie – “I think it will be harder for you this time” 

Shayne – “Yeah, it will be harder for me this time because my son is a lot and I’m used to spending every day with him. I have this amazing bond with him, just like I have with Willow”

Sophie – “Willow understands a bit more though doesn’t she?” 

Shayne – “Yeah, Willow understands, but for the little man, Reign, he’s not going to understand, god bless him and that kind of sits on my mind a lot. There’s no doubt about it, I’m sure I’ll have a few cries while I’m out there filming, but I think the positives of this time around is that we’ve had the experience from the first season, so we’ve already started planning and putting things in place for while I’m away.”

Sophie – “Yeah, I think this time is totally different, as Reign was only 6 weeks old the first time, so I wasn’t totally with it [she laughs] but this time around I feel a lot more in control and obviously there’s a bit more time to plan. Obviously, I’m not from up north, so all my family are down south, but they are all really good and they do rally round and my friends have done a rota for each weekend – so I just have to get through the week! [she laughs] Reign will eventually start nursery too for a couple of days, which will be amazing and allow me a chance to get a bit of order. But I think I’m just going to go into it, half expecting to fly by the seat of my pants, but also trying to have a bit more of a positive attitude about it than I had the first time around. I do think Reign will find it hard not having Shayne here, and of course, even though Willow understands it’s still hard for her too, but I’m trying to explain that it will be different to last time, as obviously last time a new baby came and then Daddy went away, but this time it’s going to be ok – I think [She laughs nervously]  ”           

What is your favourite thing about being a parent?    

Shayne – “My favourite thing about being a parent, without sounding too cliche, is exactly that, I just love being a dad. Everytime I hear my little girl saying ‘Daddy’ it just warms my heart and now I have a son, too and he’s saying ‘Daddy’ and honestly there’s just so many reasons why I love being a parent, there’s too many to name.”

Sophie – “I think my favourite thing about being a parent is getting to see the world again in a different light. You get to see the magic it holds, and all the adventures that you can have and the positivity that it has. I feel really grateful to witness the world again through their eyes because sometimes as adults you get so bogged down with stuff and negative thoughts you don’t always notice those positives. And there’s no judgement with little kids.”

“When you think of how excited Willow gets when we go on our adventures. We call them the Ward adventures” 

Shayne – “Yeah, we do this thing where we all put our hands in the middle and put our hands on top of each other and say, ‘Waaaarrrd Adventures!’ 

Sophie – “Yeah, you see that excitement and I think it’s just nice to experience that again!”

Shayne – “Oh, and of course being woken up at 3 am in the morning!” [We laugh]

Being a parent comes with constant pressures, what do you feel is the biggest pressure that you’ve felt since becoming a parent and does that pressure come from yourself or society?  

Sophie – “I think the biggest pressure I feel is to always get things right. I also feel a lot of pressure to make sure that my kids are happy all the time and try and navigate hard situations for them, but I’m starting to learn that I can’t do that all the time. That it’s part of their journey, especially with Willow as she’s getting older and things she’s coming across at school, like friendship dynamics and her expectations of herself. I’ve always wanted to try and fix things, but I realise that I can’t do that all the time and I find that really hard – I think that is just pressure that I put on myself. And obviously allowing her to have those big emotions and allowing her to be upset, learning that it’s ok for her to go through things and to be upset is hard. I think especially as a Mum, (I’m not sure if Dad’s feel this way), but I think Mum’s definitely put themselves under pressure within society, and a lot of the time we think we don’t, but we do. I remember with Willow making sure she only ate everything Organic and that she had every gadget and worrying – was she walking at the right time? Was she meeting all the milestones? But since Reign has come along I’ve realised that they all develop in their own time, and that my kids are happy and healthy and that is all that matters. That if they eat something other than some steamed veg and some organic milk, then that’s ok. What’s your biggest pressure? [She turns to Shayne]

Shayne – “That’s pretty much the answer. I think that it’s just because we stress because we want to be the best parents that we can be and we just want them to feel loved and protected. That they know they can come to us at any time at any place. I think being aware of how fast time goes too, and not wanting to wish time away is a pressure too.”

Sophie – “I think social media adds to the pressure too, that wasn’t around years ago, but now you can feel like you’ve got to keep up with things. I find that a pressure and I catch myself thinking, ‘I should be doing that.’ ‘I should be doing this’ 

Sophie you’re currently studying, how have you found juggling parenthood around your studies and what do you do to keep yourself motivated to keep going? 

Sophie – “I’ve always been interested in counselling, especially person centred counselling and the reason why I finally decided to start at Uni was purely because, it was taking a bit longer to fall pregnant with our second and I needed something to give me a bit of sanity around that time, as it was quite a tough time. So. I thought now is the perfect time to start this, Willow was starting school. And I loved it, and I was good at it. So I’m in my third year and I think the thing that keeps me going is – well first of all when I start something I find it really hard to stop! But I think what’s kept me motivated is that I actually really love Willow seeing me studying. I go every Thursday and she says, ‘Are you going to college Mummy?’ and the fact she sees me as an older person, not saying I’m old, but I mean as an adult she’s seeing me going learning something new and gaining knowledge, and I love that she sees that, and I love the fact that she’s proud of me. I also think a lot of my motivation just comes from the fact that I love it and that I enjoy it. I do find it hard juggling though, especially as Reign is not in a nursery and Shayne can be away at times working, but I just try and make it work. We don’t really have a lot of childcare up here, so we just try and muddle between the two of us and my mum comes up [from down south] to help which is great.”

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Navigating Divorce: Essential Tips to Support Your ChildreN

Divorce can be a challenging and emotionally turbulent time for all involved, especially for children who may struggle to understand and cope with the changes happening in their family dynamics. As a family lawyer at JMW, I’ve witness firsthand how parents sometimes struggle to navigate their children through these changes. However, I’ve also seen how parents can make a significant difference by providing the right support and guidance. Here are some tips to help parents navigate divorce while prioritizing their children’s wellbeing:

Consistency and Routine:

During times of uncertainty, such as divorce, children crave stability and routine. As much as possible, try to maintain a sense of consistency in their daily lives. Stick to regular routines for meals, bedtime, and other activities to provide a sense of security and predictability. This will help your children but the routine along with prioritising. 

Additionally, strive to maintain consistency in co-parenting arrangements to minimize disruption and confusion for your children. Collaborate with your ex-partner to establish clear schedules and guidelines for visitation, custody, and other parental responsibilities. Consistent and predictable routines can help alleviate anxiety and reassure your children that they are still cared for and supported.

Emotional Support and Validation:

Divorce can stir up a whirlwind of emotions for both parents and children alike. It’s essential to acknowledge and validate your children’s feelings, even if they may be difficult or painful to hear. Let them know that it’s okay to feel sad, angry, confused, or upset about the divorce.

Provide emotional support by actively listening to their concerns, offering comfort and reassurance, and validating their experiences. Encourage healthy outlets for expressing emotions, such as journaling, drawing, or talking to a trusted friend or family member. Let your children know that you’re there for them every step of the way, ready to listen and support them through this challenging time.

Minimize Conflict and Put Your Children First:

Perhaps the most critical tip for supporting your children during divorce is to prioritize their well-being above all else. While it’s natural to experience heightened emotions and disagreements during divorce proceedings, it’s essential to minimize conflict and maintain a cooperative co-parenting relationship. Apps such as OurFamilyWizard can help with his.

Avoid arguing or speaking negatively about your ex-partner in front of your children, as this can cause them additional stress and confusion. Instead, focus on fostering a positive and respectful co-parenting dynamic, where both parents work together to make decisions in the best interests of their children. A word to the wise, the courts do not look favourably upon those who show clear signs of parental alienation.

Remember that your actions and attitudes during this time will leave a lasting impact on your children. By prioritizing their needs, providing emotional support, and maintaining consistency and open communication, you can help your children navigate the challenges of divorce with resilience and strength. With patience, understanding, and love,

Guide them through this transition and show them that they are not alone. Divorce may be a difficult chapter in your family’s story, but with the right support and approach, you can help your children emerge stronger and more resilient than ever before.

Remember, while divorce may mark the end of one chapter, it also presents an opportunity for growth, healing, and new beginnings for your family.

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