Celebrating Negroni Week: The History and Heritage of Italy’s Most Iconic Cocktail at San Carlo
Few cocktails carry the rich heritage, timeless elegance, and distinctive bitterness of the classic Italian Negroni. Legend has it that the drink was first created in Florence, Italy, in 1919 at Caffè Casoni. Count Camillo Negroni famously asked bartender Forsco Scarselli to strengthen his favourite cocktail, the Americano, by replacing soda water with gin and adding an orange garnish to signify the change. A star was born, and over a century later, this simple combination remains a cornerstone of authentic Italian aperitivo culture.
This September, family-run Italian restaurant group San Carlo is raising a glass to celebrate Negroni Week across its award-winning venues. Rooted in Italian passion, tradition, and hospitality, San Carlo provides the ultimate backdrop to experience both classic and creative takes on this legendary cocktail.
The Perfect Aperitivo Hour
In Italy, aperitivo is more than just drinking—it is a cherished social ritual designed to unwind, connect with friends and family, and stimulate the appetite before dinner. The Negroni’s complex profile of bittersweet botanicals makes it the ideal companion to authentic Italian small plates and cicchetti.
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Three Ways to Enjoy Negroni Week at San Carlo
Whether you are a traditionalist who loves the bold bittersweet balance of a classic build or an adventurous palate seeking fresh, fruitier twists, San Carlo’s master mixologists have featured three standout variations to explore throughout the week:
Classico
The Original. Bombay Sapphire, Campari and Cocchi Torino Vermouth come together for the bold, bittersweet balance that defines a classic Negroni.
Pompelmo
Fresh, Bright and Sparkling. Campari and Cocchi Torino Vermouth meet Sarti Rosa and grapefruit liqueur, finished with Prosecco for a lighter twist on the classic.
Fragola
A fruitier take with an unexpected finish. Bombay Sapphire and strawberry-infused Campari are joined by Cocchi Torino Vermouth and white cacao liqueur.
Experience Negroni Week Across San Carlo Locations
Whether you are stopping by for a swift post-work drink, meeting friends for a weekend lunch, or enjoying a dinner date, San Carlo invites guests to embrace the art of Italian drinking culture. Head to your nearest San Carlo venue this Negroni Week to toast to great taste, rich history, and unforgettable hospitality.
To view the full menu or reserve a table, visit sancarlo.co.uk.
