School Attendance at an all time low, but what’s the reason?

School Attendance at an all time low, but what’s the reason?

SCHOOL ATTENDANCE AT AN ALL TIME LOw BUT WHAT’S THE REASON?

By Lolo Stubbs & Teresa Parker
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When you look at the current focus on fining parents who take their children out of school for holidays, you’d think that was the main reason why there is an issue with school attendance levels. However, the latest report from the Institute of for Public Policy Research (IPPR) reveals a very different picture.

School attendance is at a crisis level, but the key issue is not a cheaper couple of days at Center Parcs, but the very serious issue educational settings not being able to meet children’s needs be that for children with SEN needs, or the who are experiencing bullying and experiencing anxiety, especially post-Covid and the experience of lockdowns on children and young people.

This important report from the IPPR and The Difference today sets out a plan to end the rapid rise in absence, exclusions and the special educational needs crisis that all drive lost learning. Five years on from schools going into lockdown, the report has brought together more than 100 teachers, leaders, students, parent groups and charities to pinpoint the root causes of lost learning, and to find solutions.

Reading the report it couldn’t have been more fitting as yesterday, just like many parents throughout the UK, Lolo couldn’t take her 5 year old autistic son to school because he was distressed and over stimulated, and it wouldn’t have been fair on them, him or us to take him into school knowing that they didn’t have the facilities or staff to help him. Last week he was in school for less than hour before we had to collect him again. Some weeks he copes really well, and others are a real struggle and this is a child who has had an autism diagnosis at 4, ECHP since October term of starting in Reception, funding for a 1:1 and who goes to an outstanding primary school. A specialist school is listed on his EHCP, but who knows how long it will before he is actually moved to that setting.

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Lolo’s son is non-speaking at present, and as a parent it is heartbreaking to know how crucial early intervention is for children with SEN needs, but to not have any access to such facilities. I dread to think of what the families who have children waiting years for diagnosis and ECHPs feel and experience. With two older children aged 12 and 13, one of whom also has SEN needs, I’ve seen first-hand the rapid decline in support in schools and the lack of funding and support from the local authority; you can feel the frustration from the teachers too.

Maybe instead of the local authorities concentrating so much of their admin time into fining parents – who most of the time are hard working parents who just want to give their children life-enhancing experiences, spend quality family time together and simply require more flexibility as to when the can take them on holiday as more and more families have both sets of parents working, and – and let’s focus the extra time and energy into solving the real problems as to why our children are not in school. It’s always one of the first topics of conversation when I meet another other SEN parent.

Also, look at the very real issue of bullying and subsequent anxiety for young people, who are experiencing intimidating behaviour in the classroom that they cannot escape from, as it follows them online and across social media platforms into the evenings and weekends. Even if we take their phones away, they can feel anxiety thinking about what is being posted and said about them when they are offline.

We cannot accept the narrative that a skiing trip is a beneficial cultural and social experience when put on by a school, but irresponsible when part of a family trip. We need to acknowledge how much more expensive holidays are in school holidays, and how much the cost of living has risen for everyone – it is harder than ever raising a family.

If we care about our children’s education, we can support parents to ensure there is consistent learning during term-times including remote learning where needed, and build trusted relationships between families and schools. By blaming parents for absenteeism when the actual issue is that many children’s needs are not being met and there are many children that have dropped out of the education system post-Covid, this approach is not going to improve attendance levels in a meaningful way.

Children and young people need schools to be safe places, where they can have an enjoyable education and they are not fearful of going to school. Let’s focus on this and deal with actual problems we have, rather than blaming parents who are trying to give their children a balanced, happy life, that can include the occasional affordable holiday with their family.

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Interview with Mother Pukka – AKA Anna Whitehouse

Interview with Mother Pukka – AKA Anna Whitehouse

Anna is formidable in her pursuit for equality in the workplace, fuelled by her passion to ensure that her girls, or any girls, don’t face a future where you can have your career snatched away from you just because you dared to have a baby; sadly this is something that Anna experienced first hand.

School Attendance at an all time low, but what’s the reason?

School Attendance at an all time low, but what’s the reason?

School attendance is at a crisis level, but the key issue is not a cheaper couple of days at Center Parcs, but the very serious issue educational settings not being able to meet children’s needs be that for children with SEN needs, or the who are experiencing bullying and experiencing anxiety, especially post-Covid and the experience of lockdowns on children and young people.

How to Handle Sleep Regressions Without Losing Your Sanity

How to Handle Sleep Regressions Without Losing Your Sanity

Just when it finally feels like sleep is under control thanks to a rigid bedtime routine you made, everything falls apart. The baby who used to sleep through the night is now waking up every hour. Naps are a battle. The bedtime routine that once worked like magic suddenly does nothing. Plus, exhaustion takes over, patience runs thin, and suddenly, drinking coffee feels like a personality trait.

HOW TO MANAGE THE CLOCKS SPRINGING FORWARD

HOW TO MANAGE THE CLOCKS SPRINGING FORWARD

Twice a year when the clocks change, we are inundated with questions and parents asking what they can do. Although the spring clock change can play havoc with our bodies (an increase in heart attacks and strokes the day after this happen) but it can really help you if you have a little one who likes waking before 5am!

Simple Tips for Keeping Your Teeth Healthy Every Day

Simple Tips for Keeping Your Teeth Healthy Every Day

Simple Tips for Keeping Your Teeth Healthy Every Day

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Simple Tips for Keeping Your Teeth Healthy Every Day

Parents want their little ones to adopt healthy habits as soon as they can walk, and nowhere is there greater emphasis than personal hygiene. Brushing our teeth and washing our hands is something we’re all shown how to do when we are toddlers, and with good reason. But there is something that is commonly overlooked. 

Health professionals like dentists have the ability to influence the behaviour of their patients with demonstrations and clear explanations, and yet the basics still get missed. We’re going to approach this guide with a dual perspective — talking to dental practitioners and hardworking parents — so that we can make sure the basics are never overlooked again. 

The importance of experts

Ask a dentist what they wish they could communicate to a patient and it would be these three things: 

  • Certain foods will damage your teeth, regardless of how much you brush and rinse
  • Flossing and using mouthwash should be done throughout the day — twice-daily brushing is not enough 
  • Consistency is the name of the game when you want to be proactive when it comes to dental hygiene

The issue is that too few patients take heed of what their dentist is telling them, quickly falling back into old habits within a few days of their appointment. A quick look online will reveal so-called ‘instant fixes’ like DIY whitening treatments that, while potentially useful, are not solving the fundamental issues the patient has. The key is for dentists to actively recommend innovative products that really work. 

Recommending the right dental equipment 

Any practice that provides a quick demo at the end of each appointment will be able to dramatically improve patient outcomes, satisfaction, and retention rates. Showing a patient how to brush, and then recommending a specific type of brush, is something that will stick in their mind so much more than a few passing remarks during a deep clean. 

Dentists are also increasingly recommending more specialist brushes designed to access areas that are off-limits when using traditional brushes. The rise in popularity of interdental brushes is something that should be embraced by modern practices and health-aware patients. By being able to clean the gaps between teeth that can quickly cause gum pockets to develop, patients can take back control of their dental hygiene the smart way. 

Another key point to note here is that dentists who are willing to provide a demonstration and make a recommendation can access a new revenue stream. If a patient is sold on the simplicity and efficacy of a new style of brush, they will be primed to make a purchase before leaving the practice. Having the brushes on display at the reception desk is the smart way to provide a gentle nudge for sales that won’t overwhelm a patient who has just climbed out of the dentist’s chair.

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mum brushing teeth with her children

Focusing on daily consistency

Dentists who repeat the same core messaging at the end of every appointment will be able to improve patient outcomes. Likewise, patients who consistently put this expert advice into practice will be able to protect their teeth and keep their smiles shining for many years to come. Exactly what everyone wants to hear, regardless of which side of the table they’re sitting on. 

Parents who pass this information to their little ones and get them into good habits early will be setting them up for life. Studies have shown that children who are taken to a skilled and trusted dental practice in their local area, and who have conscientious parents, will likely use the same practice when they reach adulthood. 

The good news for dental practices is that by preaching the importance of consistent habits, they can make themselves much more approachable. Teenagers who then become adults will think nothing of staying with their local dentist because they will trust their advice and have seen their skills firsthand for many years. 

What happens next?

If you are a parent or a patient, scheduling your next dental checkup should be your next port of call. If you are a practice manager looking to grow your business, connecting with a trusted national supplier will help you expand into other revenue streams. By having the exact products you’re recommending your patients use in stock, you can upsell dozens of times a day simply by having them on offer in reception. Ideal when you want to be able to grow your practice by accessing new sources of revenue that competing practices may well be overlooking. 

BROOD magazine podcast
Interview with Mother Pukka – AKA Anna Whitehouse

Interview with Mother Pukka – AKA Anna Whitehouse

Anna is formidable in her pursuit for equality in the workplace, fuelled by her passion to ensure that her girls, or any girls, don’t face a future where you can have your career snatched away from you just because you dared to have a baby; sadly this is something that Anna experienced first hand.

School Attendance at an all time low, but what’s the reason?

School Attendance at an all time low, but what’s the reason?

School attendance is at a crisis level, but the key issue is not a cheaper couple of days at Center Parcs, but the very serious issue educational settings not being able to meet children’s needs be that for children with SEN needs, or the who are experiencing bullying and experiencing anxiety, especially post-Covid and the experience of lockdowns on children and young people.

How to Handle Sleep Regressions Without Losing Your Sanity

How to Handle Sleep Regressions Without Losing Your Sanity

Just when it finally feels like sleep is under control thanks to a rigid bedtime routine you made, everything falls apart. The baby who used to sleep through the night is now waking up every hour. Naps are a battle. The bedtime routine that once worked like magic suddenly does nothing. Plus, exhaustion takes over, patience runs thin, and suddenly, drinking coffee feels like a personality trait.

HOW TO MANAGE THE CLOCKS SPRINGING FORWARD

HOW TO MANAGE THE CLOCKS SPRINGING FORWARD

Twice a year when the clocks change, we are inundated with questions and parents asking what they can do. Although the spring clock change can play havoc with our bodies (an increase in heart attacks and strokes the day after this happen) but it can really help you if you have a little one who likes waking before 5am!

How to Handle Sleep Regressions Without Losing Your Sanity

How to Handle Sleep Regressions Without Losing Your Sanity

How to Handle Sleep Regressions Without Losing Your Sanity

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How to Handle Sleep Regressions Without Losing Your Sanity

Just when it finally feels like sleep is under control thanks to a rigid bedtime routine you made, everything falls apart. The baby who used to sleep through the night is now waking up every hour. Naps are a battle. The bedtime routine that once worked like magic suddenly does nothing. Plus, exhaustion takes over, patience runs thin, and suddenly, drinking coffee feels like a personality trait.

Well, this is the dreaded sleep regression. It sneaks up out of nowhere, wrecks everything, and leaves parents questioning their life choices (even if they did absolutely nothing wrong). But before the panic sets in, take a deep breath (sure maybe a tad easier said than done). Sleep regressions are temporary. They’re frustrating, exhausting, and at times, soul-crushing, but they always pass. But the trick is knowing how to survive them without completely losing it.

Why Babies Do This?

Well, sure, it might feel like the baby is doing this on purpose, but there is actual science behind it. For starters, sleep regressions show up at four months, eight to ten months, 12 months, 18 months, and two years because babies are going through big developmental leaps. Their little brains are working overtime learning new skills, and sleep takes a backseat.

The four-month sleep regression is the first major disaster, where newborn sleep patterns disappear and babies wake up more often between sleep cycles. The eight- to ten-month regression comes with crawling, standing, and the realization that they can scream louder than expected. So, by 12 months, they are too busy exploring the world to bother with naps.

Then comes the toddler phase, where sleep turns into a power struggle (well, technically everything is a struggle at this point). At 18 months, they test limits just because they can. The two-year regression? Well, that’s when bedtime stalls become a full-blown sport. For example, those little requests for one more bedtime story, one more sip of water, or one more hug turn into an endless cycle of delaying sleep.

But generally speaking, just keep in mind that babies don’t wake up at night to ruin lives, even though it might feel that way. They are just trying to process all the new things they are learning.

What NOT to Do

Now sure, sleep regressions make it very tempting to try anything and everything just to get a few hours of rest. This is where the biggest mistakes happen (basically massive ones happen).

Parent Sleeping

Believe it or not, but bringing the baby into bed, rocking them to sleep every time they stir, or introducing new habits out of desperation can backfire hard. But how? Well, what starts as a quick fix turns into a long-term problem. A baby who gets used to being held until they fall asleep will expect that every single time they wake up. The same goes for feeding them back to sleep when hunger is not the issue.

It is survival mode, but at the same time, it s a trap. Thankfully, sleep regressions only last a few weeks, but habits last much longer. But the key is to stay consistent, even when it feels impossible.

But What Can Save Your Sanity?

Well, it goes back to right above, sleep regression is pretty temporary and you can’t try new habits. Basically, if bath, book, and cuddles worked before, stick with it.

The environment matters too. Now chances are, you were already doing this, but a dark room, white noise, and a comfortable sleep space signal that it is time to rest. Some babies at this stage start waking up because they are outgrowing certain sleep habits, which is when many parents start wondering when to stop using a sleep sack for your baby. Plus, ff they are rolling more, trying to stand, or acting like the sleep sack is “cramping their style”, it may be time to switch to a blanket or a different sleep option.

The baby will resist at first because babies hate change. The trick is to out-stubborn them.

Nap Resistance

One of the most frustrating parts of a sleep regression is when a baby suddenly decides naps are optional. But they’re not. A baby who refuses to nap is not ready to drop naps completely, even if they think they are. What usually happens is they are so busy learning new skills that they fight sleep just because they can.

But the best way to deal with this is to stick to quiet time, even if they aren’t sleeping. Just keep the space relaxing (and predictable) for them. Plus, giving up on naps completely backfires at night, making the bedtime struggle even worse. It might take longer for naps to happen, and some days they might not happen at all (unfortunately), but the key is to keep offering them. 

Eventually, the baby will crash out of exhaustion, and sleep will start balancing out again.

What About Night Wakings?

This might be the worst of them all, right? It’s like the newborn phase all over again. But yeah, middle-of-the-night wake-ups during a sleep regression feel personal. One second, they are sleeping soundly, and the next, they are wide awake, crying like they have never slept before.

So, the instinct is to rush in and fix it, but pausing for a moment can be a good idea. Babies cycle through sleep stages, and sometimes they fuss for a few minutes before settling back down. So, if you think about it, running in at the first sound can actually wake them up more. But of course, every baby is different, but responding consistently without overstimulating makes it easier for them to adjust.

How to Keep It Together, Even When It Feels Impossible

By all means, sleep regressions are rough. The exhaustion, frustration, and feeling of running on fumes can make it seem like sleep will never return. This is the part where self-care actually matters. If a partner is available, tag them in, maybe even ask your partner if you have one. Some people will use night time nanny services, so this could even be an option. 

But the biggest sanity-saver is keeping perspective. It feels never-ending, but it is not. It might last for a month to a month in a half at most.

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Interview with Mother Pukka – AKA Anna Whitehouse

Interview with Mother Pukka – AKA Anna Whitehouse

Anna is formidable in her pursuit for equality in the workplace, fuelled by her passion to ensure that her girls, or any girls, don’t face a future where you can have your career snatched away from you just because you dared to have a baby; sadly this is something that Anna experienced first hand.

School Attendance at an all time low, but what’s the reason?

School Attendance at an all time low, but what’s the reason?

School attendance is at a crisis level, but the key issue is not a cheaper couple of days at Center Parcs, but the very serious issue educational settings not being able to meet children’s needs be that for children with SEN needs, or the who are experiencing bullying and experiencing anxiety, especially post-Covid and the experience of lockdowns on children and young people.

How to Handle Sleep Regressions Without Losing Your Sanity

How to Handle Sleep Regressions Without Losing Your Sanity

Just when it finally feels like sleep is under control thanks to a rigid bedtime routine you made, everything falls apart. The baby who used to sleep through the night is now waking up every hour. Naps are a battle. The bedtime routine that once worked like magic suddenly does nothing. Plus, exhaustion takes over, patience runs thin, and suddenly, drinking coffee feels like a personality trait.

HOW TO MANAGE THE CLOCKS SPRINGING FORWARD

HOW TO MANAGE THE CLOCKS SPRINGING FORWARD

Twice a year when the clocks change, we are inundated with questions and parents asking what they can do. Although the spring clock change can play havoc with our bodies (an increase in heart attacks and strokes the day after this happen) but it can really help you if you have a little one who likes waking before 5am!

HOW TO MANAGE THE CLOCKS SPRINGING FORWARD

HOW TO MANAGE THE CLOCKS SPRINGING FORWARD

HOW TO MANAGE THE CLOCKS SPRINGING FORWARD THIS WEEKEND

Twice a year when the clocks change, we are inundated with questions and parents asking what they can do. Although the spring clock change can play havoc with our bodies (an increase in heart attacks and strokes the day after this happen) but it can really help you if you have a little one who likes waking before 5am!

If you happen to have an early riser just don’t take any action and stick to their current body clock – this means that the clocks change but their body clock wont and 5am magically became 6am!

If, however, your routine works for you we have a guide for how to mange the upcoming clock change, depending upon the age of your little one!

For all little ones (and us adults):

Bear in mind that the clock change also brings lighter evenings. This may nt be as much of an issue for us as adults but your little one may be going to bed when it is very light outside. With this in mind, we recommend you make your child’s bedroom as dark as possible to limit any sunlight coming into their room which could make it difficult for them to fall/stay asleep. Ideally a 10/10 for darkness until they become a toddler and may need a little night light if they are scared of the dark.

Using something like a blackout blind or even blackout card/material over the window can be really helpful to block any residual light.

Daylight is the best regulator of our circadian rhythms (body clock) so ensure your little one, and you, get outside to use the daylight to help your body clock adjust.

Overall, it can take about a week for children and babies to completely adjust to a new time, some children can take up to a month. Be patient and remain consistent and it will happen!

Older children:

For children who are no longer napping we would advise you ‘split the difference’ between the old time and the new time. You don’t have to do anything until Sunday morning (and pretend you have a lie in) so start on Sunday night (first night of the change). Put your child to bed 30 minutes ‘later’ than they would usually go to bed – as an example, if their usual bedtime was 7pm you would put them to bed at 7.30pm (new ‘springtime’) instead. Do this for 3 nights and then on the 4th night put them to bed at the normal time – 7pm.

It may take a week or so to adjust (our body clocks can take it’s own sweet time) but persevere and try not to get involved too much after you have put your little one to bed It may take a little longer for them to fall asleep but, if they are happy, just leave them to it and they will naturally adjust.

Toddlers (over 1 and older):

These little ones will still be taking naps but, again, you don’t need to do anything until Sunday nap time. If they have two naps, put them down for their first nap 30 minutes later than normal. For example, if they usually nap at 9.30am you would put them down at 10am instead and do the same for the afternoon nap.

At bedtime if you usually put them down at 7pm, move this by 30mins and put them down at 7.30pm. Do this for 3 nights after the time change and then on the 4th night put them to bed at the normal time of 7pm. You can then move nap times back to normal on day 5. Again, it may take a week or so to adjust but try not to get involved too much after you have put your little one into their cot. It may take a little longer for them to fall asleep but, if they are happy, just leave them to it and they will naturally adjust. 

Infants (between 4-12 months):

For little ones of this age, we can change their internal body clock a little more gradually. They will be having between 2-4 naps per day so we will move nap time by 15 minutes each day until they are on their ‘usual’ nap time by Thursday.

You would also do the same for bedtime, if their bedtime is normally 7pm then move bedtime 15 minutes earlier each night until you reach their normal time. So, on Sunday night you would put them down at 7.45pm (‘new springtime’), next night at 7.30pm and so on. By the fourth night you should be back to their ‘normal’ time of 7pm.

Newborns:

These little ones have not developed sleep cycles or melatonin so you will find their sleep is much less predictable. If you have a newborn you can simply just jump to the new time on Sunday night as if you were traveling to a new time zone. It may take your little one a little longer to fall asleep which is expected as they might not be as tired to start with but just allow them to fall asleep independently, as much as you can.

If you are having any trouble with any aspect of your child’s sleep please do get in touch with Little Dreams Consulting – we would love to help you all get a better night’s sleep.

About Little Dreams Consulting:

Established by Jenna Wilson, a former solicitor, in 2016, Little Dreams Consulting is an award-winning baby and child sleep consultancy based in Bristol. It works with tired parents around the UK to help everybody get a better night’s sleep.

Having proved the business is profitable and sustainable, Little Dreams launched their British Franchise Association accredited and award winning franchise in December 2021 and now has 4 franchisees working around the UK. If a new career you can be proud of, whilst changing the lives of sleep deprived families, is something you have been looking for get in touch with Jenna or download a prospectus here: (Franchise Your Own Sleep Consultant Business for Children (littledreamsconsulting.com)

 

How to Reduce Operating Costs in Business

How to Reduce Operating Costs in Business

How to Reduce Operating Costs in Your Business

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How to Reduce Operating Costs in Your Business

No matter the size or industry of your business, reducing operational costs is crucial to improving profitability and long-term sustainability. Streamlining expenses not only boosts your bottom line but also allows you to reinvest in growth opportunities. By leveraging tools like data analysis and even simple visual aids, such as a line graph maker, you can track progress and make informed decisions to manage costs effectively. This guide will walk you through practical strategies to cut down on operating expenses and foster a cost-conscious culture in your organisation.

Evaluate and Analyse Current Expenses

Before you can reduce costs, you need to understand where your money is going. Evaluating your current expenses will highlight high-cost areas that need attention.

Identify High-Cost Areas

Start by conducting a financial audit to pinpoint where the majority of your funds are being spent. Focus on recurring expenses such as payroll, utilities, inventory, and administrative costs.

Leverage Your Data

Go beyond general observations—dig into financial data to identify inefficiencies. Modern tools can help you break down costs and reveal areas for improvement.

Streamline Operational Processes

Increasing efficiency within your operations not only saves time but also cuts costs significantly.

Eliminate Inefficiencies

Analyse your workflows and processes to identify bottlenecks or redundant steps. Automating repetitive tasks, like data entry or invoicing, can help streamline operations while reducing labour costs.

Outsource Non-Essential Tasks

Consider outsourcing functions such as accounting, customer service, or IT to specialised third-party providers. These tasks are often more cost-effective when handled externally, as it eliminates the need for additional hires and training.

Adopt Lean Management Techniques

By applying lean principles, you can minimise waste and focus on value-adding processes. For example, reducing the time taken to process orders or eliminating unnecessary meetings can significantly enhance productivity.

How to Reduce Operating Costs in Your Business

Optimise Your Supply Chain

An optimised supply chain can result in substantial cost savings for any business.

Negotiate Better Deals

Reach out to your current suppliers and negotiate better rates, especially for long-standing contracts. Don’t hesitate to explore alternative suppliers to get competitive quotes.

Consolidate Purchases

Buying in bulk or consolidating orders can lower per-unit costs and reduce shipping fees. However, ensure that this doesn’t lead to overstocking.

Manage Inventory More Efficiently

Improving inventory turnover can save money on storage costs. Analyse sales patterns and adjust inventory levels accordingly to avoid holding excess stock.

Use Technology to Cut Costs

Emerging technologies can help businesses save costs while improving efficiency and productivity.

Adopt Cloud Computing

Switch to cloud-based services to reduce expenses on IT infrastructure. Platforms like Google Workspace or Microsoft 365 can provide cost-effective solutions for collaboration and data storage.

Automate Tasks

Utilise automation tools to handle repetitive tasks, from payroll tracking to email campaigns. AI-powered solutions can reduce human error and free up your staff for high-value work.

Invest in Energy-Efficient Solutions

Energy-efficient equipment can make a big difference in utility costs. Consider switching to LED lighting, using energy-efficient appliances or implementing office-wide sustainability measures, like shutting systems down when not in use.

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How to Reduce Operating Costs in Your Business

Cut Labour Costs Without Sacrificing Quality

Reducing labour expenses doesn’t mean compromising on output or employee satisfaction.

Cross-Train Your Employees

Train your employees for multiple roles within your organisation. This ensures maximum versatility and reduces the need for additional hires during peak seasons.

Hire Temporary Workers

Consider bringing in freelance or temporary workers for short-term projects or to fill in during peak times. This approach eliminates the costs associated with long-term full-time employment.

Encourage Remote Work

Allowing employees to work remotely can cut overhead costs, such as rent, utilities, and equipment. A hybrid or fully remote model could be a win-win for both your business and employees.

Review and Renegotiate Existing Contracts

Revisiting your current service agreements can uncover hidden opportunities for saving.

Reassess Contracts

Regularly review contracts with service providers, such as cleaning companies, marketing agencies, or insurance providers. Better rates or alternatives might now be available.

Switch to Fixed-Price Agreements

Whenever possible, opt for fixed-price contracts to cap unforeseen expenses, especially when working with vendors and service providers.

Monitor Results and Track Progress

Continually tracking and analysing your efforts is key to ensuring your cost-cutting strategies are effective.

Set Clear Objectives

Define realistic goals for cost reduction. Clear targets provide a framework for evaluating success and maintaining direction across all departments.

Visualise Progress with a Line Graph Maker

Create visual representations of your cost-reduction efforts using a line graph maker. These graphs allow you to easily track spending trends or compare before-and-after scenarios to assess impact quickly.

Share Results with Your Team

Communicate progress with your employees to keep them engaged and motivated. Celebrate milestones as a team to reinforce the value of collective cost-saving efforts.

Foster a Cost-Conscious Culture

Lastly, a successful cost-reduction initiative requires the commitment of everyone in the organisation.

Encourage Employee Participation

Seek input from your employees—they often have first-hand insights into inefficiencies or creative solutions. Actively involving them promotes ownership and a shared commitment to the company’s goals.

Reward Cost-Saving Efforts

Recognise employees who contribute significantly to cost-saving initiatives. Whether it’s through financial incentives or public recognition, showing appreciation fosters continued engagement and innovation.

Cultivate Continuous Improvement

Encourage a mindset of ongoing efficiency within your team. Regularly revisit your processes to identify more opportunities for savings and growth.

Step Into a More Efficient Future

Implementing these strategies to reduce operating expenses can directly improve profitability and create more resources for business expansion. Tools like a line graph maker will not only help track financial progress but also provide an easy way to share your results with stakeholders and employees.

By fostering a cost-conscious culture and continuously assessing your operations, your organisation is well-positioned for long-term sustainability and success. Start taking small, actionable steps today—because small changes can lead to big savings.

 

BROOD Live
Interview with Mother Pukka – AKA Anna Whitehouse

Interview with Mother Pukka – AKA Anna Whitehouse

Anna is formidable in her pursuit for equality in the workplace, fuelled by her passion to ensure that her girls, or any girls, don’t face a future where you can have your career snatched away from you just because you dared to have a baby; sadly this is something that Anna experienced first hand.

School Attendance at an all time low, but what’s the reason?

School Attendance at an all time low, but what’s the reason?

School attendance is at a crisis level, but the key issue is not a cheaper couple of days at Center Parcs, but the very serious issue educational settings not being able to meet children’s needs be that for children with SEN needs, or the who are experiencing bullying and experiencing anxiety, especially post-Covid and the experience of lockdowns on children and young people.

How to Handle Sleep Regressions Without Losing Your Sanity

How to Handle Sleep Regressions Without Losing Your Sanity

Just when it finally feels like sleep is under control thanks to a rigid bedtime routine you made, everything falls apart. The baby who used to sleep through the night is now waking up every hour. Naps are a battle. The bedtime routine that once worked like magic suddenly does nothing. Plus, exhaustion takes over, patience runs thin, and suddenly, drinking coffee feels like a personality trait.

HOW TO MANAGE THE CLOCKS SPRINGING FORWARD

HOW TO MANAGE THE CLOCKS SPRINGING FORWARD

Twice a year when the clocks change, we are inundated with questions and parents asking what they can do. Although the spring clock change can play havoc with our bodies (an increase in heart attacks and strokes the day after this happen) but it can really help you if you have a little one who likes waking before 5am!

How To Build A Successful Website That Gets Noticed In 2025

How To Build A Successful Website That Gets Noticed In 2025

How To Build A Successful Website That Gets Noticed In 2025

Partnered post, May contain Affiliate Links
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How To Build A Successful Website That Gets Noticed In 2025

Building a website in a digital domain where there are over a billion of them in existence, is quite the challenge. With so many websites competing for the top spots or any ranking on search engines, it’s essential you do everything possible to build a great website from scratch.

Whether you’re a new business starting up or you’re an established business that’s looking to introduce itself to the digital domain, here are several tips on how to build a successful website that gets noticed in 2025.

How to build a successful website

The importance of building a strong website with an online presence

As it’s already been mentioned, building a strong website that has a great online presence will do wonders for your business. With so much happening online nowadays and businesses gravitating to a more digital-forward way of working, there are many benefits to focusing your attention on updating an existing website or building a new one.

Increased credibility

Improving the credibility of your business is always a benefit worth having. By improving your credibility, you make it easier for your new customers or prospective leads to take the plunge and trust your business with their hard-earned money.

Expands your reach

Expanding your reach has become an incredible benefit for many businesses that might have only existed locally or within their own country. For some businesses now, they’ve managed to tread the boards across the sea and exist for customers in multiple countries.

 

Being able to expand your reach gives you unlimited potential for improving sales and awareness of the brand.

Improves brand awareness

Brand awareness is something that is worthwhile having, especially when there’s so much competition online to pick from. Customers are in a privileged position of having the pick of businesses to choose from, which is why you need to be able to stand out as a company to attract all of the customers.

Helpful for SEO purposes

Search engine optimisation helps to boost your online presence and by following the best practices, you give yourself ample opportunity to get higher on the search engine.

 

While it might seem alien if you’re not familiar with SEO, it’s easy to learn the basics and outsource it where required.

Enhanced customer engagement

Customer engagement is an important one, especially when it comes to keeping your customers loyal to the brand and business in general. With a great website, you’re going to see an improvement in how engaged your customers are as a result.

Reduces marketing costs

Reducing marketing costs is always a good way to save some money and when it comes to running a new business, it’s important

8 tips to build a successful website that gets noticed

Building a successful website takes an understanding of your audience, using the right software, and knowing what will help make it relevant in relation to the rest of the internet. Here are eight tips to help inspire and build a website that gets your business noticed in 2025.

  1. Get to know your audience

First and foremost, you want to get to know your audience. Who are they? Do you have buyer personas that create clear profiles for who your audience is, what they enjoy, etc? The more you know about your audience, the more you can influence the design of your website for them specifically.

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The design and functionality of your website should be suited to your ideal customers. Whether that’s the type of font you choose or the layout and colour schemes, there’s a lot to think about when it comes to adapting a site design that appeals to your audience.

 

To get a better insight into your customers, get to know your audience in general. Do focus groups, conduct feedback opportunities, and get suggestions on what your typical customer looks for when navigating a website in 2025.

  1. Create a backlog of content ready for publishing

When it comes to building a successful website, you want to ensure there’s a backlog of content ready to publish, even if the site has launched already. The content you publish needs to be high-quality and SEO optimised – more information on that in the next point. 

 

It’s certainly useful to have a blog element to your site, that way you have an opportunity to always put new content out on the internet. That helps to boost your ranking as a result. While you might have new landing pages such as product pages or announcements, these might not be as frequent, which is why blogs are a usual feature for a lot of company sites.

 

By creating a backlog of content, you get ahead of yourself and provide consistency within your content schedule by being ahead in what’s already written and ready to go.

  1. Optimise with effective SEO practices

SEO, as mentioned above, is a crucial part of building a successful website and that’s why it’s important to incorporate it into your strategy when building the website or updating it.

 

The more you optimise your website with effective SEO practices, the better your site is likely to perform via Google’s search engine. For example, think about adding internal and external links throughout your website’s pages. 

 

Look to add in media that is engaging but isn’t going to slow down your site’s speed, as that can put users off. Consider bounce rate – the rate at which customers spend on your site before going off it – and improve it where required.

 

There are many different SEO practices you could get started on in order to improve your efforts to climb up the search engine rankings.

  1. Make sure the website design is responsive on all devices

Your website design needs to be responsive on all devices. That means not just desktops and laptops but also mobile devices and tablets. A lot of businesses don’t make their sites mobile-friendly and as such, lose their users.

 

It might not be something you’ve considered, but not using mobile-friendly websites or designs when most people nowadays use their smartphones for browsing online is short-sighted.

 

With that being said, make sure your website functions via mobile just like it does on any other device. If it doesn’t, then you’re going to want to update it where possible to ensure it functions correctly. This might mean you have to remove one or two functionalities currently on the main site for it to work.

  1. Create a cohesive branding that’s recognisable

Branding is highly important, especially as it takes multiple interactions with a user before they recognise the brand. 

 

Cohesive branding should be cohesive, meaning it looks the same whether it’s on your website, social media, or any marketing materials you put out into the world, online or offline.

 

Is that cohesive branding currently in place across your company assets? If not, then make sure it’s something to change as you build or update your website. By keeping it cohesive, it’ll take less time for users to recognise you from the times before and ultimately improve the interactions they have with the business from then on out.

  1. Integrate your socials

Integrating your socials is a great method of promoting your business across all of your channels. While your website might be the main contact for customers and new users alike, your social media handles might also be where customers are originating from. 

 

social media

Therefore, you should look to integrate your socials, making sure all of your platforms are connected to other social media handles. Do this with your website too by putting the icons of your social media feeds at the bottom or top of the page. This will allow for easy navigation back and forth from your website to your social media profiles.

  1. Add a chatbot service for customer interactions

Chatbots are great for businesses, especially when the demand for interactions is going beyond what your internal resources can provide right now. If you’re revolutionising chat bot for business, make sure you add as much knowledge to your knowledge base as possible for the chatbot technology to work from.

 

That way, your chatbots will be more knowledgeable about answering questions, even if they’re quite complex. The more questions the chatbots can answer, the lighter the workload will be for your customer support agents.

  1. Utilise analytics to track your website’s traffic and general performance

Finally, make sure you’re implementing some form of user analytics to understand how much of your traffic is coming from various external sources. You’ll be able to get a deeper insight into who your users are, and how they’re interacting with the site, and from this you can make the necessary improvements.

 

Analytics software is for the most part, free to use. However, there are some tools and platforms worth paying a small premium for in order to get better insights where necessary.

 

With these tips, you’ll be able to build up a successful website that gets your brand and business noticed in 2025. Use these tips to leverage your success and improve upon your website too.

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Famous landmarks around europe you can see when you book a cruise

Famous landmarks around europe you can see when you book a cruise

Famous landmarks around Europe you can see when booking a cruise

By Guest Contributor

If you have been longing for the open seas, but have limited time to plan for your exclusive experience, why not book a spontaneous getaway to treat yourself and your family to an unforgettable cruise vacation.

 

Whether its the Eiffel Tower in Paris or the Leaning Tower of Pisa in Rome, you can hardly turn a corner in Europe without stumbling upon an incredible landmark.

 

So go ahead and browse the cheapest option with last-minute cruise deals which will whisk you away on an unforgettable adventure to some of the most sought-after destinations of Europe.

<br />
La Sagrada Familia, Barcelona

1:

La Sagrada Familia, Barcelona

An unparalleled achievement of the famous Spanish architect Antoni Gaudi, La Sagrada Familia is the most grandest of all landmarks in Europe and probably on the planet as well.

 

The stunning exterior is a vivid display of spires, towers, sculptures and carvings that extend skywards to heights of 566 feet while the interior is reminiscent of a forest canopy. Scheduled to be completed in 2026, it will mark the 100 th death anniversary of Gaudi, buried in the script underneath.

 

Rome-colosseum

2:

Colosseum, Rome

 

Constructed more than two thousand years ago, the enormity of the Colosseum in Rome can be envisaged by its look which even resembles what it was when originally built, just east of the Palatine Hill.

 

This incredible engineering feat can be felt when walking the perimeter of this massive stone and concrete structure and its elliptical bowl shape. Note the retractable awning above which acted as as a shield from the elements for the 50,000 spectators who watched the brutal combat scenes.

Trip-to-paris

3:

Eiffel Tower, Paris

The 1063 feet high Eiffel Tower stands like a beacon over the City of Lights and has become a landmark synonymous not only with Paris, but the whole of France as well. Initially a concept of Gustave Eiffel, a French engineer, for the 1889 World Fair, it only escaped demolition as it was considered to be a potential telecommunication tower.

No visit to Paris can be deemed complete without a selfie against the backdrop of this colossal iron frame towering in the distance. Moreover, the views of the city from the top, accessed by a combination of lifts and stairs, are unsurpassable,

This incredible engineering feat can be felt when walking the perimeter of this massive stone and concrete structure and its elliptical bowl shape. Note the retractable awning above which acted as as a shield from the elements for the 50,000 spectators who watched the brutal combat scenes.

Pisa, Italy 2025

4:

The Leaning Tower of Pisa, Italy

Built way back in 1173, this unique bell tower built for the Pisa Cathedral was lopsided right from the start due to the uneven settling of the foundation below it. Despite efforts from architects to correct the tilt, this 185 tower still leans today to about 4 degrees off the vertical.

Alas, this engineering destabilization, has made the tower one of the most significant landmarks in Italy and one of the most famous monument in Europe. Thankfully, the white marble arcades have ensured that it is very much stable still and safe to climb its 251 steps as well.

Visitors are rewarded with excellent views of the entire cathedral complex and the surrounding Tuscan scenery from the top.

 

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Benefits & Considerations of Pensions for Children

Benefits & Considerations of Pensions for Children

Benefits & Considerations of Pensions for Children

By Liam Hunt – Managing Director of Prestfield Wealth Management & Dad of One.

Liam has 20 years of experience working for Retail and Private Banks in both an advisory and managerial capacity. In 2017 Liam co-founded Prestfield Wealth Management and he is responsible for the vision and growth of the Practice.

As parents, many of us have the desire to save for our children’s future, but we may also have concerns about giving them full access to the money at a young age. This is a common dilemma I’ve seen by parents over the years. We want to ensure that the money we put away for our children is not wasted, and that it can truly benefit them in the long run and not spent on their first trip to Ibiza!

One solution that often goes unnoticed is setting up a pension for your children. It may come as a surprise, but even newborns are eligible for a pension, just like working adults. Parents and guardians have the option to establish pensions for their little ones and make contributions on their behalf. What’s more, the money invested in the pension receives a tax boost from the government. For example, every £80 you contribute, the government adds £20 to the pot, allowing for a maximum annual contribution of £2,880, which would give a boost of £720 within the tax year. If you start making contributions from day one for 18 years, you would have contributed £51,840, with the government boosting it by just under £13,000 (£12,960).

So why consider a pension for someone so young? Apart from the government boost, there are several reasons why parents should consider a pension for their children. Firstly, it addresses the concern of giving the child control over the money. While the child will be able to take control of the pension at the age of 18, they cannot withdraw the funds until they reach 57. This ensures that the money remains intact for a considerable period of time, allowing for potential growth and preventing impulsive spending during the teenage years. The age at which you can access a private pension (defined contribution pension) is 57 and this is 11 years before the current proposed state pension age of 68 that many of our children will face, this gives them a head start on retirement or ability to use the money at a wiser age.

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Another advantage is the long-term investment potential. The contributions made along with the government top-up, can be invested over a significant time span. This opens up opportunities for capital growth and the potential to accumulate wealth over the long term. By thinking ahead and setting up a pension for your children, you could provide them with the possibility of retiring early or passing on generational wealth in a tax-efficient manner.

However, it is important to consider the downsides of using a pension for children. One key drawback is the restriction on accessing the funds until the age of 57. While this ensures the money is preserved for the future, it may limit flexibility in case of unforeseen circumstances or financial emergencies. Although anyone can make contributions to a child’s pension only a parent or guardian can open it, this is sometimes why we see less uptake compared to other easier to open products. Another thing to consider is at 18 the pension passes to your child who is now expected to make the decisions on what to do with the monies and how they could be invested.

In summary, pensions for children offer significant benefits for parents who wish to save for their children’s future while maintaining control over the funds. The tax boost from the government, along with the potential for long-term capital growth, provides a solid foundation for financial security. However, it is essential to weigh up the limitations, such as restricted access, financial emergencies, and market risks. 

For anyone who is considering a child’s pension I would suggest speaking to a financial adviser who can go through all the pro’s and cons as well as alternatives available.

 

Liam Hunt is the Managing Director of Prestfield Wealth Management & Dad of one.

For the purposes of this article his views are his own. The tax treatment of the products discussed are correct at the time of writing (July 2024) and it is recommended that you seek your own financial advice from a qualified Financial Adviser.

If you wish to view the St. James’s Place Partnership email disclaimer, please access the link below:

https://www.sjp.co.uk/site-services/site-disclaimer/sjpp-email-disclaimer

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How To Make New Year’s Resolutions That Will Actually Work

How To Make New Year’s Resolutions That Will Actually Work

How To Make New Year’s Resolutions That Will Actually Work

By Ric Moylan

We’ve all been there, haven’t we?

 

This year is going to be my year, this year is the year I will get rich.

And for many of us the most common one:

This year I’m going to lose weight and smash my goals with my training and exercise.

 

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Now this article is certainly not to criticise anybody for their intentions or for trying their best.  But equally this article is also not going to be another one offering tips for 2025 that you’ve read a thousand times before, or that would take you 5 seconds to find on the internet with advice such as:

 

  • Set Clear Goals:
  • Break Goals into Smaller Tasks:
  • Create a Vision Board:
  • Develop a Routine:
  • Stay Positive:
  • Reward Yourself:
  • Find an Accountability Partner:
  • Reflect Regularly:
  • Learn from Setbacks:
  • Mix Things Up:
  • Stay Healthy:
  • Practice Mindfulness:
  • Celebrate the New Year:

 

All of which is valid advice.

 

Yet why is it that for many people year after year, the above advice doesn’t work?

 

Why are we motivated for a week or two or even a day or two, but then the motivation passes and the ‘new year new me’, becomes a distant memory?

 

More importantly what can we do about it?

 

It starts with understanding 2 key elements:

 

1 – Understanding Yourself, & Be Kind

 

To you.  First of all, I must remind you that you are but a mere human being.  You will always have ups and downs and highs and lows, and that (I’m sure you’re very close), you are not perfect.  With that in mind, try and be nice to yourself about yourself.  Give yourself a pat on the back when things are going well and heading in the right direction.  Equally, try not to be too tough on yourself if you fall off the training and exercise wagon.

 

Take the lessons from the good and the indifferent and keep taking small steps forward.  Remember the saying that “there is no such thing as failure, only feedback”.

 

2 – Understand The Challenges

 

There are 3 key challenges we are faced with.

 

/ – There are many of us who don’t enjoy training & exercise – and often struggle to connect with the ‘rewards’ of training and exercise whilst we are participating in the moment, but also before heading to the gym.  When we are not connected to the rewards, it’s easy to replace training and exercise for something that our mind believes is far more rewarding.  That can include ticking off tasks from our task list that we tell ourselves are a “higher priority”, doing jobs we perceive have to be done “right now” or anything other reason to give yourself permission not to attend.  Achieving these important tasks gives us a blast of dopamine and we feel great for the very short term.  However, that’s soon replaced by feeling of guilt, self-loathing, and angst for our non-attendance.  As I always say – ‘short term pleasure = long term pain’.

 

// – We are busier than ever – trying to find the time to balance a family life, a career, running a home, and more.  Never mind finding time for ourselves.  In this fast paced and busy world, it’s not easy.

 

/// – Today’s solutions have become tomorrow’s problems – Modern day life is detraining an extremely crucial skill in pretty much all of us, and that is the ability to handle frustration.  We can purchase our latest gadget online fast; we can order food and have it delivered fast, and the world of technology means everything is instant and at the click of our fingers.  This however is not the case for your training and exercise results in the gym.  Your results take time, effort, and hard work.  Lasting change is something that will not happen overnight.

 

Putting all this together means it’s easy to forget our best intentions, or simply find something that is more important or more of a priority than training and exercise in the given moment, and then simply cancel.  The frustration from non-attendance builds, and before we know it the cycle of non-attendance continues, the negative feedback loop continues, and despite us not feeling too good in ourselves, the task at hand appears too great, and we quit.

 

But again, what can we do about it?

 

Because that’s enough of the doom and gloom (understanding all of this about yourself is a huge step forward in breaking this negative loop).

 

But also because I believe there is another solution.

 

And it’s a fairly simple one that will enable you to achieve everything you’ve ever wanted with your training and exercise goals.

 

And that is to search for a higher purpose.

 

By that I mean – to train for something that you perceive is more “important” than many of the things that take hold of your time each day.

 

I.E – a charity event.

 

Many charities have events that are linked to their fundraising.  So today, why not search online and sign up to raise some money for a charity that’s close to your heart?  Why not let 2024 be the year that you run your first 5k or 10k.  Or 2024 be the year that you cycle from Manchester to Blackpool or participate in any number of the other events that are out there in your local community.

 

I have seen first-hand the desire, drive, determination, commitment, and effort displayed by the participants each year in my annual charity event ‘Charity Boxing Nights’.  The participants have jobs, often have families, are busy and like many of us they don’t have much spare time.  I am sure there are also days when they are tired, don’t feel like it or are lacking in motivation.

 

But they have made a commitment.

 

Firstly, to themselves, as this commitment requires them getting super fit to compete and give themselves every chance of success.  The biproduct of their commitment is increased training and exercise sessions which will get them much closer to their overall goals.

 

But their commitment is to something much bigger and far greater than they are (in their mindset).

 

Their commitment is to the cause.

 

The charity they are competing for and raising money for.

 

And that overrides pretty much anything. Busy, tired, feeling achy or just don’t feel like it – it doesn’t matter as the cause is more important.

 

So much so that they don’t need to be motivated.

 

Instead, they are completely focused on what it is they must do, and they get it done.

 

I’d highly recommend you read the book ’Start With Why’ by Simon Sinek.  It’s an epic read and whilst some might say is for business goals, it can be adapted to any goals and targets in life (some good videos and talks are available online also).

 

To quote the book, our annual event gives our participants “their why”.

 

Because when they find their why, have connected with it, and then committed to it they can override fatigue or lack of motivation, and instead become relentless with their training and exercise.

 

The charity wins as you can raise some money (any amount is amazing no matter how big or small), and you will equally benefit by becoming the fittest, fastest, and strongest version of you.

 

I would encourage every one of you to explore having a higher purpose or your ‘why’ with your training and exercise in the new year. To consider participating in something that has deeper meaning to you.

 

When you do this, you can make a huge difference to others, as well as yourself.

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Interview: Ashley James 

__________________________________

“there’s no such thing as Dad guilt, and we never shamed Dad’s for going back to work?!” 

Talented Ashley James is a TV presenter, model, DJ and Mum of two. Ashley is a familiar face on TV, but she is perhaps most well known at the moment for her presenting role on This Morning and her inspirational, honest and relatable content on social media which has led to Ashley gaining a large social media following of loyal fans. 

Ashley’s openness about her mental health battles and her frank approach to the struggles of motherhood have provided comfort to many. It was clear to us that Ashley embodied everything that we are about at BROOD and therefore she would make the perfect cover feature. So we headed to London to do a photoshoot with Ashley and her two beautiful children. During this photoshoot and interview, Ashley further cemented the synergy between her and BROOD and it was a day to remember! During the shoot her son Alf, was getting very upset that he didn’t have a dress like his Mummy and Ada – we don’t blame him the dresses were AMAZING! Ashley promised that she would get Alf a dress when they got home, as none of the ones at the shoot would fit him. So we absolutely loved seeing Alf get his dress, when Ashley shared what had happened on social media. His little face was priceless! 

“Yesterday we had a photoshoot for @broodmagazine and I got to bring the kiddies. I’m SO excited to show you the pics! Tatiana was styling us as per usual and she dressed me in some absolutely knockout dresses – even Ada got some cute little frocks! We were so excited about Alf’s outfits too but when we got ready, Alf was SO upset that he couldn’t wear a dress.

Russell Kane and his wife Lindsey founders of Jolt my world
Ashley James

Ashley James images by Tom Pitfield © BROOD Magazine

Ashley James

He’s never really expressed interest in dresses before but we’ve always let him openly explore whatever makes him happy regardless of what gender they have been traditionally assigned to: dolls, pushchairs, pink etc. I’ve always thought it was weird that dolls and pushchairs are considered “girly” given that it’s also modelling being a dad!

Anyway, I promised him he could have a dress and texted Tommy asking him to pick one up. He didn’t question it and was so enthusiastic to share Alf’s excitement! It made me so sad to think of all the generations of boys that aren’t allowed to be themselves. But on a deeper level – why do we discourage boys from having female role models and from “girly” things?

Anyway, it turns out Alf decided that dresses are not that comfortable – but I feel so happy that he gets to grow up with such a strong male role model in his dad that he does not try to force him into a box of masculinity!

How wonderful would the world be if we allowed our sons and daughters the space and freedom to be whoever they want to be. 

And we couldn’t agree more! Now onto the interview…

At what point in your career did you become a Mum and how did you find that transition? 

 “I became a mum right in the middle of lockdown really. So my pregnancy and lockdown were pretty much In Sync. So it was quite a weird time because obviously the TV studios sort of shut down and I was doing a lot of things on Zoom, and then of course I lost all my DJ gigs overnight with lockdown because there wasn’t any. So then when lockdown lifted and I had Alfie I had to kind of like find my feet again in like a double sense of the word. And I felt this huge pressure to go back to everything really quickly because I’d already not worked for over a year. So I did feel pressure on myself more than anything, I guess, but I wanted to be back DJing. I wanted to see people dancing again, I wanted to be able to do what I loved and also I think it really hit me when the lockdown was lifted that everyone else’s world kind of went back to normal, but I didn’t recognise my world anymore. So, yeah, I think the transition was really hard. 

So when I had Ada, one thing I was quite certain about – which I think people can be quite judgmental of –  is that I was going back to work straight away, and obviously I’m very lucky in this industry, that that can be accommodated. So Ada has been to the Ministry of Sound, she went to all my fashion brand DJ gigs, and she was there with Dyson headphones on when I was digging for Dyson. She came to Steph’s Packed lunch back when I was doing that up in Leeds. So we’d get the train together, and obviously the great thing about the Doona is that it’s so easy to transport her anywhere. We would stay in the Holiday Inn, doing the TV shows. So she came with me everywhere for the first six months and then after that, I had her in full-time childcare, which again lots of people are quite judgemental of, especially given that she was six months old. But I think there’s no such thing as Dad guilt, and we never shame Dad’s for going back to work and especially in this climate where not all Mum’s want to work, but a lot of Mums need to work. And actually, she was in the best place for her and I was in the best place for me and I really think it has made me a better mum because I get to do what I love and get to be a Mum as well.”

What do you think the hardest thing about being a working parent is, especially as your career is rapidly growing, and going from strength to strength? 

“I think there’s quite a cliche quote where it says something like, ‘You have to work as if you don’t have children and have children like you don’t have a job’, and It does feel like you’ve got two full time jobs that run side by side, but you’re not allowed to tell the other one about the other!  So you find yourself trying to show that, when you’re at work – you’re at work, and that role doesn’t care really if you’ve been up all night, or that your kids sick or, about any of the things that you’re facing, because even if they’re in childcare, like the work doesn’t stop! Even if that thinking, ‘Oh, I need to get them some new clothes’, or ‘I need to book their vaccinations’ – which you can only do during office hours –  so you know all that maternal mental load that you carry around is still there. And equally then when you’re at home, your kids don’t care if you’ve got any work to do. Obviously, a lot of my jobs are on Instagram, and if I have to post at a certain time and that happens to be bedtime, my kids don’t understand, I can’t say ‘Sorry Mum’s just got work quickly’, they want your full attention and of course, they deserve your full attention. So it’s trying to find that almost impossible balance within that juggle. And what I find really hard is I think there’s a lot more expectation on the Mums, like there’s an almost impossible expectation and pressure. For example, if I’m ever out, the first thing people will say is,  ‘Who’s looking after the kids?’ whereas no one would ever ask Tommy that, and actually he went away for work for a whole week to LA and not a single person asked him who had the kids. So I think, you know, I feel very lucky that I’m in a very 50/50 relationship in terms of our co-parenting, but I don’t think personally that it can never be 50/50 because societal expectation is all on the Mums and we judged mums that stay at home, we judge mums for going back to work, we judged mums really for anything, which is why I always say that you may as well find your own lane and feel comfortable and confident in that. And if that’s what you want to be a stay at home mum, then I take my hat off to you, because I think it’s the hardest thing in the world. I think stay at home Mums don’t get enough credit. But if you want to be a working Mum, or if you want to do both, whatever it is, I think as a society we need to hold Mums in much more esteem, and give them a bit of a break. 

Ashley James

Ashley James images by Tom Pitfield © BROOD Magazine

BROOD Live

Do you think that’s why Mum’s feel so much ‘Mum guilt’ and is it something that you have experienced? 

“I’m going to say I actually don’t feel Mum guilt. I never feel mum guilt. And it’s funny because I think that’s always what people say when you are working, ‘Oh you must feel really guilty?’, but it’s like, well, no, I don’t because I get to do what I love and I get to be a mum. I know that if I was at home all the time with them, I would find it so overstimulating.

I could go into a talk at Parliament, I could go on live TV on This Morning and you know, talk about news topics that I only found out about 5 minutes before and I would find it all a lot easier than being at home all the time, especially with a three and a one year old, because I feel like they both love danger and want to kill themselves in separate places [she laughs] so I find out next to impossible. So I don’t feel guilty about pulling in resources and getting to go to work and as we’ve said there is no such thing as Dad guilt, so I don’t think we should have to feel guilty either.

Has there been anything in particular that you have found especially challenging?

“What I do find really hard though, is that, if you’re lucky, you get a year maternity leave, but I was self-employed so technically I was very lucky, but I didn’t get that maternity leave. And I mean I was lucky in the sense that I got to take Ada with me, but what I did find hard was that I ended up breastfeeding Alf for a year and Ada for 15 months, and I didn’t really have a plan with feeding, that’s just how it happened and that was the option that was easiest for me, Alf didn’t even take a bottle, but there is kind of this expectation that when you first have the baby, you sort of get six weeks where people are very kind to you and they kind of they know that you’re occupied, but then I feel like the patience runs out, people kind of expect you to be able to go out and to be able to do all the things that you were doing before. You kind of hear things like, ‘I hope you’re not going to be one of those Mums who only talks about their kids’ and I found myself when I was 8 months in with the perception that lots of other mums (who had given birth at a similar time to me), had got their normal life back because, they were able to share feeds or give the baby a bottle, therefore they can have babysitters and I did feel a real sense of frustration or loneliness and isolation that my body was still the source of food and it was really hard to navigate that. Obviously, retrospectively, you’re like, it’s just a year it doesn’t matter, but I feel like society doesn’t even give you that time and it doesn’t kind of have much empathy, because if you said it out loud you would just be met with well give them a bottle then, and obviously it’s not that simple. I don’t know, I just think feeding in general is such a sadly controversial thing no matter how you feed and I think it’s just a shame that we don’t support people no matter which way they choose to feed.”

Have you ever had what we call a BROOD moment where your career and parenthood collide?

“Yes, it was when Alf was a baby, I was a new mum and I was battling identity struggles and I was paranoid I’d never work again, because I’d be written off as just a mum. So when Jeremy Vine invited me back on his show, I jumped at the chance! It was a chance to still be me, not Ashley the mum, just Ashley. But the problem was the logistics as Alfie was only six-month-old, he was still breastfeeding and wouldn’t take a bottle. So Tommy took a day’s holiday and said he would sit with Alfie in the green room, provided he wouldn’t have to be on camera. He wanted to support my career. But I was still scared that Alf would need me as he was a big baby and fed regularly, plus it had been lockdown, so I’d never really been away from him. The production team were amazing and they promised me if he needed me, we’d make it work. Things were going smoothly until Alf had a huge poo explosion all over my dress moments before I went live! Jeremy asked if we could introduce him to everyone on air, and whilst we were talking, Alf started to want to feed. At first, I panicked, but then my maternal instinct kicked in, and I thought his hunger was more important than anything else. Initially, I was gutted that it had happened as I wanted to be Ashley the professional, not Ashley the mum, and now I was being Ashley the mum on TV. I came off the show to so many comments about how I was attention-seeking, and it struck me as strange that I’d want attention, or that it was even worthy of something you do for attention. Feeding a baby should be unremarkable. But then I realised that’s why it’s so important to normalise breastfeeding, to fight against the hypersexualisation of boobs, and the stigma of feeding a baby in public, and to show the reality of juggling motherhood and a career. And now I’m actually really proud to have breastfed on TV!”

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Are you camp Dry January or camp Ginuary? Cocktail Recipes for both!

Are you camp Dry January or camp Ginuary? Cocktail Recipes for both!

Dry January or Ginuary? – Cocktail recipes for both

By Lolo Stubbs

Are you in camp Dry January or camp Ginuary? It’s the first year we’d heard about Ginuary, not sure how we’ve missed it in previous years, but we were keen to find out more about it – is it just another hashtag or is there more to it than? Effectively Ginuary is simply a counterpoint to Dry January or Dryanuary. 

Rather than campaigning for people to stop drinking during January, Ginuary – or Dry Ginuary – provides reasons to drink gin (in moderation of course!) 

Cocktails

As January is deemed one of the hardest months of the year, many of us don’t want to have a month without alcohol especially when we’ve already lost our Christmas trees, fairy lights and we’re on the healthy eating wagon. Gin lovers claim the juniper berries in Gin offer a wide range of benefits to our well-being, as the juniper berries contain antioxidants, flavonoids, and enzymes that may help with digestion, blood circulation, and heart health. so it’s another reason to sway towards Ginuary! 

But if you have stronger willpower than us we’ve asked our friends at George’s to include a mocktail in our Cocktail Hour feature, along with some cocktails to celebrate making it through Dry January with easy to make recipes, to add a little fun to your Valentines weekend! 

No-jito

All cocktail Recipes courtesy of @georges_worsley

No-jito 

Ingredients:

  • 7 mint leaves 
  • 50ml elderflower cordial 
  • 25ml lime juice 
  • Topped with soda,
  • Crushed Ice

Method:

Muddle the mint at the bottom of your shaker, Add the lime juice, elderflower cordial, and a handful of ice to the cocktail shaker, and shake it vigorously. 

Strain the contents of the cocktail shaker over a glass filled with ice. Top your glass with soda water, and garnish it with lime slices and more fresh mint sprigs.

Pink Gin 75

All cocktail Recipes courtesy of @georges_worsley

Pink Gin 75 

Ingredients:

  • 50ml pink gin
  • 3 muddled raspberries
  • 1 tablespoon of grapefruit juice
  • 1 tablespoon sugar syrup 

Method:

All shaken in a cocktail shaker

Vodka Martini ingredients

All cocktail Recipes courtesy of @georges_worsley

Classic Vodka Martini with added Blue Curacao 

Ingredients:

  • 50ml Grey goose vodka,

  • 25ml martini dry

  • Blue Curacao

Method:

All shaken in a cocktail shaker

Campari Spritz

Ingredients:

  • 50ml Campari

  • Top with Prosecco

  • Top with Sparkling water

  • Garnish with an orange peel

Method:

All shaken in a cocktail shaker

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Some Simple Ways To Make A Wedding Less Stressful

Weddings are famously stressful to plan for, but this doesn’t actually mean that they have to be. If you are planning a wedding and you want to try and make sure it goes to plan, but that it is also not so stressful throughout, there are a lot of things you might want to bear in mind here. If you can do the following, you should find that you are going to have a much less stressful wedding, and that it really makes a huge difference to your whole experience, so let’s take a look right now.

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Balancing Fatherhood Ambition: Danny Miller and Nige Clucas

Balancing Fatherhood Ambition: Danny Miller and Nige Clucas

Interview: BALANCING FATHERHOOD AND AMBITION – Dads in business – Danny Miller and Nige ‘Wingman’ Clucas

By Lolo Stubbs

__________________________________

“Don’t be afraid to ask for help, don’t be afraid to make mistakes and grow along the way!” 

Danny Miller

Dad of two, and Actor Danny Miller, and Dad of one, Capital FM’s Nige “Wingman” Cluclas joined forces to create Albert’s bookshelf earlier this year. 

Albert’s bookshelf is a delightful collection of children’s audio books brought to life through the magic of audio narration. Bringing popular timeless tales, vibrant characters, and thrilling adventures to life – all at the touch of a button perfect for helping your little ones wind down at bedtime on those days you’re not able to read them a bedtime story!

Inspired by the fact that Danny didn’t always make it home in time for his son Albert’s bedtime, we caught up with this dynamic duo to ask them about life in business and how they manage to juggle everything day to day!

Danny Miller & Nigel Wingman Clucas<br />

Danny Miller, Nige ‘Wingman’ Clucas. Images by Tom Pitfield for BROOD Magazine Limited ©

Oliver Piotrowski and Jorgie Porter

What inspired you to start Alberts Bookshelf? 

Danny: “Albert, was always at the heart of why I wanted to start it and so we chose the name based on that, and whenever we couldn’t find him in the house! He was usually working his way through his bookshelf in the playroom. So the two sat nicely together. Alberts Bookshelf. But the reason for starting it was because I was adamant to keep books and literature at the centre of his education. Nigel agreed, that a lot of the time these days iPads and tablets are used for the wrong reasons. Whilst it’s a good distraction for the children so the adults/parents can have some time to sort through house chores or catch up with each other – the two can marry up to allow the child access to tablets but in an educational format and we wanted to try and be a part of that by bringing some brilliant books to children’s homes and use their imagination to listen and invent what’s happening in their own heads. Rather than mindless videos on YouTube or other platforms that are proven to have no benefit other than distracting their attention rather than helping the mind grow.”

How do you manage the juggle of your busy work schedule, building Albert’s Bookshelf and your Dad duties? 

Nige: “We’re both lucky to be on the same page and whilst family undoubtedly comes first, we try to keep in mind we’d love to pass this business down to Albert and to my daughter Lyla as well as Danny’s daughter Edith and any more in the future to come. It means we can say that they were the reason for starting something so brilliant and unique in Albert’s Bookshelf that books and words and literature can be just as fun as anything you’d find on YouTube whilst helping to educate and carve a path of interest and love for books and learning. Whether that be on a tablet or in a hardback book, the two can go together”

BROOD Live

What have you found to be the most challenging part of running a business to be? 

Danny:: “The hardest thing, I’d say, is the distance between my house and the recording studio. Being in Yorkshire it can be quite hard whilst downtime from filming to balance family life and helping Alberts Bookshelf to grow. That said, it shows how much of a brilliant team Nigel and I are together, we manage to find time and work around each other’s schedules to get a batch of books done in one go so it becomes easier to release them weekly, whilst not needing to be in the studio every day. Something we hope one day will be a lot easier to do when we have our own facilities to record and entertain, educate and socialise with other like-minded children and parents – all under one roof!” 

What’s your favourite thing about building Alberts Bookshelf? 

Nige: “For me, it’s seeing the growth. From a small, almost silly idea of Danny’s, it blossomed into a huge and quite honestly, brilliant idea from both of us. In over 124 countries and now being downloaded every single day by thousands is mind-boggling as well as humbling and also, overwhelming. We try to keep growing because we know there is so much more to overcome and achieve. We’re not here for the short term.

What would you say to someone thinking of taking the plunge into the business world?

Danny: “I personally would say that if you have an idea then work on it and go for it. And learn along the way. That’s what we’ve done so well, we’ve learnt as we go. Trial and error. Not everything works, but that doesn’t mean it won’t work a different way. Family life can be busy, but if you find someone who can bounce off you like me and Nige, it makes it all the easier. Don’t be afraid to ask for help, don’t be afraid to make mistakes and grow along the way and finally, don’t expect it to be an overnight success, because when it becomes a success it’s all the more surprising and rewarding knowing that genuine hard work, commitment and determination, will pay off.”

Since the interview, Entrepreneur Ryan Williams has also joined Alberts Bookshelf after meeting at one of our BROOD Live Events

Danny Miller, Nige Wingman Clucas and their families

Danny Miller, Nige ‘Wingman’ Clucas and their family. Images by Tom Pitfield for BROOD Magazine Limited ©

BROOD magazine podcast

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Helping Your Child’s Hair Grow Faster: Simple Tips

Helping Your Child’s Hair Grow Faster: Simple Tips

Helping Your Child’s Hair Grow Faster: Simple Tips

As parents, we want the best for our children, including healthy, strong hair. If you’re looking to help your child’s hair grow faster, here are a few easy tips that can make a big difference.

 

  1. Healthy Diet for Healthy Hair

A balanced diet rich in vitamins and proteins is key for hair growth. Include:

  • Protein: Eggs, fish, lean meat
  • Iron and Zinc: Leafy greens, beans, nuts
  • Vitamins A & C: Carrots, oranges, sweet potatoes
  • Biotin & Omega-3: Avocados, seeds, salmon

Good nutrition supports strong hair from the inside out.

 

  1. Gentle Hair Care
  • Mild Shampoo: Wash hair 2-3 times a week with gentle, sulfate-free shampoo.
  • Condition Regularly: Keep hair soft by conditioning, focusing on the ends.
  • Detangle Gently: Use a wide-tooth comb or detangling brush, starting at the ends.
  • Regular Trims: Trim every 8-12 weeks to remove split ends and keep hair healthy.

curly hair care
Hair Made Easi
curly hair care
  1. Scalp Care
  • Massage the Scalp: Gentle scalp massages increase blood flow, promoting growth.
  • Keep It Clean: Ensure the scalp stays clean and moisturized to prevent issues like dryness.

 

  1. Bedtime Routine
  • Silk Pillowcase: Reduce friction and tangles by using silk or satin pillowcases.
  • Loose Hairstyles: Keep hair tied loosely or leave it down to avoid breakage.
  • Moisturize: Apply a little leave-in conditioner or oil before bed to keep hair hydrated.

 

  1. Make It Fun

Turn hair care into a positive experience. Use fun accessories or let them play while you brush their hair to make it enjoyable.

With these simple habits, you’ll encourage healthy hair growth and create a routine that your child can enjoy too!

 

By Nicola Wood, Hair Made Easi

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Sitting is the new smoking

Sitting is the new smoking

Sitting Is The New Smoking

By Ric Moylan

The landscape of life changed in 2020 in many areas due to the Covid 19 Pandemic that swept across the globe.  There were a number of different situations and circumstances that were classified as ‘the new normal’ and working from home was most certainly one of them.

 

Some of these new normals were just a short-term requirement (thankfully), whereas others such as working from home have remained.  Now I don’t know about you, but prior to 2020 working from home was something that I had never considered or ever done.  Zoom or Teams, what were they?!

 

Helen Skelton
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Putting aside that perhaps I was a bit of a dinosaur, research has shown that working from home offers several health benefits, which can positively impact both physical and mental well-being.

 

These include: –

 

The potential for better nutrition intake

Improved sleep

Increased physical activity (hmmm I’m not so sure about this)

A comfortable work environment

Reduced stress due to less commute time

Better work-life balance

Increased productivity

More family time

Ability to take breaks as needed

Decreased social anxiety

 

As is often the case however, there is also counter research that has stated that whilst working from home does offer many benefits, it can also present several challenges and potential negative effects on both physical and mental health.

 

Some of these include:

 

An increased sedentary lifestyle (let’s talk a little more about this)

Poor ergonomics (and this!)

Increased screen time leading to digital eye strain/computer vision syndrome, headaches, blurred vision, and dry eyes

Isolation and loneliness

Stress and burnout

Presenteeism

Distractions and lack of focus

Reduced social interaction

Communication challenges

Technology issues

Lack of access to resources

Potential for decreased professional development

 

I must state that the purpose of this article is not to sway opinion on whether I believe that working from home is a good or bad thing or should or shouldn’t happen. I am also as always certainly not here to judge.

 

What I do personally believe (whether this is caused by increased working from home or not) is that quite simply we are moving less than we ever have, and spending more time sat on our lovely backsides than we also ever have.  Both our movement volume and movement quality are at an all-time low. When given the choice whether to jump in a lift or on an escalator or take the stairs, data from the USA states that only 2% of people will take the stairs (Easter., 2021).  This is backed by further research showing that we exercise 14 x less than our ancestors – who moved fast for 2 hours daily (O’Keefe et al., 2010).  For context, we’re living in a world where some people don’t even go to collect their take aways anymore!!  It’s a slippery slope, it’s only getting worse, and this is causing major problems to both our physical and mental health.  So much so, that statistically, the links to long-term sitting down and poor health issues show that:

large lady working from home

SITTING IS THE NEW SMOKING.

 

Yes, you read that right.

 

And that is frightening.

 

Long-term sitting down is now linked to more chronic illness and ill health such as heart disease, lung disease, diabetes etc than smoking is.

 

  • People who spend more than 6 hours per day sitting with low levels of physical activity have a 71% increase in mortality rate.

 

  • Sitting for more than 7 hours daily increases the risk of depression by 47% compared to those who only sit for 4 hours a day or less.

 

(Chau et al., 2013)

 

  • A sedentary lifestyle can increase the risk of developing Alzheimer’s by up to 12 times.

(Yan et al., 2020)

 

And I could carry on.

 

Whether you like it or not, or even realise it or not, long-term sitting down is destroying your health, is ruining your body, and the decline is frightening and dramatic especially as each year passes by. 

 

With reduced physical mobility you get higher rates of disease, as well as increases in disability, hospitalization, and an early visit to your maker – the data shows that society is literally sitting itself to death!!!

 

From a musculoskeletal perspective, the damage is extremely evident.  Recent studies show that we have less mobility and range of motion in our joints than we ever have, and this is playing havoc and causing increased pain in our back, hips, shoulders and knee joints.  It’s causing increased sarcopenia (muscle and strength loss), and again it only gets worse with age. 

 

Poor levels of mobility are also directly linked to low levels of performance.  With poor mobility, you will perform worse in the gym, in your sports, and in the workplace.  Your body will overwork potentially leading to fatigue and or injury.  Basically put, in every area, you will have a poorer quality of life.

 

Now I’m sorry to be all doom and gloom.

 

But we must accept that this part of our lifestyle is doing us no favours at all.  The good news, however, is that you can do something about it, and you must start getting yourself moving more today to undo this. 

 

Because, as the saying goes: –

 

Movement is medicine.

 

I can testify to this as I have personal experience of the damage that too much sitting and a lack of the correct and specific movements each day can cause. This is not because of the thousands of clients I have worked with, from beginner right through to elite athlete.  This is a journey I am all too familiar with.  You see, due to Covid-19 a lot more of my work and daily life had transferred to Zoom and being sat on my laptop.  Meetings and seminars that were in person went virtual, face to face coaching sessions where I would often take clients walking and in the outdoors were exchanged for the screen, and I spent far more time sitting down than I ever had.  After ignoring some warning signs, I developed a pretty serious injury in my lower back and was diagnosed that I had ‘slipped a disc’.

 

I don’t mind telling you, it was absolute agony.

 

Basic functions such as walking a few steps, tying my shoelaces, picking my bag up off the floor and even going to the toilet (!!!) were almost impossible.  They were extremely painful if nothing else.  Whilst of course these things can occasionally happen, I’d love to tell you that my injury and subsequent severe pain couldn’t have been avoided, but it’s likely that it could.  You see I was aware that my posture and overall mobility had been poor for a number of years, and I was also aware that this was causing me discomfort at times in my life.  But it ‘wasn’t too bad’, so if I’m honest, I ignored it. 

 

Slowly and steadily, I had developed what is known as ‘Lower Crossed Syndrome’.   This presents as having an anterior (forward) pelvic tilt, tightness in the hip flexors, and weakness in the gluteal muscles (Sahu & Phansopkar., 2021). I suppose you could say that my arch in my back was noticeable, and my posture looked a little bit like a duck!!  And you guessed it, this condition is caused by inactivity, too much sitting down, and is linked and known to cause pain in a variety of areas, especially chronic and intense pain in the lower back!  Sadly, the statistics show that Lower Crossed Syndrome, the symptoms of this, the pain especially in the lower back, and the posture this makes your body look like (duck posture) may be familiar to some of you?

 

So, what must you do about it??

 

A quick Google search about tips to counterbalance increased inactivity and too much sitting down will tell you to:

 

  • Stay active
  • Maintain a routine
  • Eat healthy
  • Get your 10,000 steps in each day etc.

 

And all of that is absolutely correct.  But you must go further and focus on specific work to improve your mobility, posture, and undo the effects of inactivity and long-term sitting. This work can be a little painful,** it can most certainly be boring, but you must make it a priority and do it every single day.  It’s also likely that you will do this work for the rest of your life.

 

You should work on all joints and muscles within your body, however a saying I came across many years ago is that “the hips are the bully of the body” and this is true with your mobility.  You must target the hips, in particularly the psoas major (known as hip flexors) and work on them directly.  When tightened the psoas muscles begin to “bully” other areas of the body.  The pelvis tilts forwards, your core strength is reduced, your glute strength is reduced, the discs in the lower back are compressed amongst other things, and the journey towards being in pain begins.

 

Stretching alone will not do the trick to fix you.  You must attend and perform Pilates based exercises, and include strengthening exercises such as glute bridges, with rear elevated split squats being the leading exercise to reverse these negative effects.  Remember, you should perform these under supervision if you have not done them previously.

 

The final challenge is your focusing on your mindset.  Being in pain is debilitating and can affect your mood, and you must be aware of this.  Again, remember that movement is medicine.  Make a commitment to start and end your day with some mobility and strength-based work, and you will soon start to feel much better both physically and mentally.  I’ve already mentioned that the corrective movements and exercises can be boring and will often provide very minimal instant reward or muscular feedback (they often hurt, and you don’t always get that ‘pump’ or training high).  Being aware of this will help.  Instead of seeking the short-term pleasure ‘feeling’ associated with training, commit to a personal code of completing your mobility and postural based exercises every day whether you feel like it or not.  Focus on the long-term gains, instead of the short-term quick fixes and commit to intentional and correctional movements every day.

 

Get out of the chair, and off the sofa. Mobilise the tight areas in your body and strengthen the weaker areas.  Every day, prioritise the micro tasks that are so effective such as sitting on the floor, on an exercise ball, on in a deep squat position as often as you can. 

 

Be mindful of the stories you tell yourself, about yourself. You are not lacking in mobility or strength because of age, or because you are ‘getting older’.  It is not a done deal, and it is not too late.  Your body is tight, weak and in pain because you are not doing enough of what your body is designed to do, and that is purposeful and intentional movement each and every day.

 

It’s time to take responsibility for this and it’s time to change. 

 

So that with the gift of age, you will not just ‘cope’ or survive, but instead, physically and mentally, you will thrive.

 

Best wishes.

 

Ric

 *Always consult a qualified physician or doctor before participating in any form of physical activity.

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Jorgie Porter became a household name when she burst onto the screen as feisty Theresa McQueen in Hollyoaks in. 2008, and most recently people have got an insight into Jorgie herself in the new ITV series Drama Queens. During this new series, the British public was introduced to Jorgie’s fiancé, Ollie Piotrowski. Ollie is well known within the business world for his impressive portfolio of businesses and huge success at such a young age. After leaving home at 16, Ollie spent his teenage years cycling an hour to work earning £20 a day as a roofer to scrimp and save enough from his job to buy his first property. When he bought his first terraced house for £30,000 it set into motion what has now become a hugely successful property business – Pinnacle Holding – which is celebrating its 10 year anniversary. Ollie did it all without family money or direct access to investors at the start – instead teaching himself and learning the hard way how to become a successful entrepreneur, all alongside being a single Dad to his firstborn son, Alfie. 

The couple who have been together since 2020 have been through some heartbreaking times during their time together, including the excruciating loss of their quadruplets, when Jorgie was 14 weeks pregnant in 2021. Fortunately, the heartbreak only strengthened their bond and they have since announced their engagement and welcomed their first child together in November 2022 – the adorable little Forest. 

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One of the biggest topics of discussion for Jorgie & Ollie whilst recording Drama Queens centred around childcare for Forest and the importance of each of their individual careers – the type of conversation that all BROOD readers understand all too well. Following the announcement that Jorgie and Ollie will be adding a new addition to their brood later this year, we sat down with them to hear how they currently manage the struggle of the juggle and how they each got to where they are today. 

Alfie was at school when we came to do the photoshoot at the couple’s stunning family home, and in true BROOD style little Forest fell asleep just as we started taking the pictures, so after Ollie put down Forest for a much-needed nap, and Jorgie had a quick pregnancy snack, we sat down with the inspiring and down to earth couple to chat all things career and parenthood. 

What advice would you give to fellow parents who are chasing their career dreams whilst also juggling parenthood?

Ollie – “Compromise, you’ve got to find a way to compromise.”

Jorgie – “Yeah, Ollie is really good at stuff like this. He always seems to know when I need rest, I think because when you’re pregnant and growing a baby, whilst looking after a baby you can’t do it all and end up moaning and getting emotional, but Ollie realises that I just need a rest.”

Ollie – “Yeah nothing is perfect, so you’ve to try and focus on your career whilst also trying to make the most of bringing up your kids. It is difficult, but it is achievable.”

Jorgie – “Yeah, what you’re really good at is coming home, and switching off and being a Dad, and actually giving that time to the children.”

Is that something you find easy to do though, as it’s not easy to switch off when you run a business and you run a few businesses? 

Ollie – “No, secretly it’s difficult to switch off but your kids are the best things in the world aren’t they so that overrides any feeling of stress…and then as soon as they go to bed the stress comes back!” [We all laugh] “It’s the only thing that I would say distracts me from the stresses that can come from running a business”

 What has been your career highlight to date?

Jorgie – “I’ve been so lucky to do so many incredible things, meet so many amazing people on loads of jobs. But I’d have to say that because when I was growing up as a kid, like a young little ballerina wannabe, aspirational sort of everything I wanted to be was a ballet dancer on a stage and I managed to do ballet dancing on West End stage in Fame the Musical and that I think has always been a lifelong dream as a child and I sort of look back at myself as a kid going, aww she’d be really proud of me right now.”

Ollie – “If I’m honest, I think it’s massively underrated to just celebrate growth. I am proud to have a group of companies that to date have stood the test of time, and have lasted over ten years – We’ve navigated through some tough times – Brexit, COVID, inflation and a recession!”

Hair Made Easi

What was the most challenging time in your life, and how did you navigate your work life at that time?

Ollie – “In the early days of Pinnacle after a long battle I lost my best friend, Josh, to cancer –  I channelled my grief into a way to keep pushing forward as I knew he was my number one supporter. Josh, was the only one who supported me in the concept of setting up the investment and developing the company when everyone else was telling me to work for a company. I channelled my grief into a way to keep pushing forward as I knew he was my number one supporter. At the same time, I had just had my first child and was a single parent from birth with Alfie. This in itself was a super difficult balancing act! To this day if I think of anything Pinnacle related it brings me back to Josh.”

Jorgie – “I think for me, it was when I moved to America. I was so brave and so sort of strong, I think going out there on my own. I lived there for four years back and forth, and I just did everything I needed to do, except the end goal which was to get a job. The only thing I needed to do was work and it didn’t happen. It was such hard work and I really struggled. Then I realised that actually everything I needed and everything I want is back in England. I could have kept trying in America and carrying on, but I just think I would have really, really struggled a lot and so I think that was really challenging and also I was just sort of living off my savings and then I kind of had to come back and I was able to then come back to Hollyoaks which was really really good and I’m just so grateful that I was able to come back to work after that.

So really I didn’t have a work life when I lived in America, I just kind of just spent money like it was Gonna be there and it wasn’t and so I think that was when I was like, oh right This is this way. I’ve got to really come back and work hard and save money again, and that’s what I had to do.”

What is your favourite thing about being a parent?

Ollie – “No matter what is going on in the outside world or what has happened both good or bad in business your children don’t really care. You close the door and it’s a feeling of pure love. They just want you as their Daddy to play, cuddle, be silly and feed them!”

Jorgie – “I actually didn’t think being a parent would be this good. I genuinely, you just get, like when you see him just flourish a bit or do something new or he’ll learn a new word or all of a sudden he’ll do something and you’ll be like where have you learnt that from? It’s like the biggest shock and the biggest surprise and also that when he’s so happy doing something you get really happy. I think, honestly I am so shocked every day how much I love it about being a parent. I am obsessed with Forest. I actually can’t wait for this other baby to come into our life and I think, I think yeah it’s just the surprises that come with it. I even don’t mind waking up early, which I absolutely can’t do, but when he wakes up laughing and he’s saying Mummy I think aww okay yeah. So he’s changed my life a lot and the little things I do and also just like putting a little human being first before you is kind of like new and actually really just gives you that, I don’t know it gives you that sort of need for living, like you kind of now have a different like reason to live. It sounds deep doesn’t it when you ask these questions but it really is truly that awesome and that great.”

Shayne Ward and his daughter Willow

Do you hope that watching you both follow your career dreams will inspire your children to do the same?

Ollie – “Both me and Jorgie left home very young. 16, for me! So I want them to feel they can aspire to be anything. I think the world is programmed to put people in boxes and follow the narrative – education until 18/uni or work/house/mortgage/car/debt/pension…… I want my children to understand that they can create their own narrative and have a safe home to build the foundations from if they need.”

Jorgie – “Yeah, I really really do hope that this is a thing, I’ve always worked since I was a kid like I think from the age of 14 I was working in the hairdressers I just hope that our kids will be like right we need to work in order to sort of you know get somewhere I also hope that they see that we enjoy work I want them to have a job where they can go I’ll actually I actually like going to work and I hope that you know we give that inspiration of working hard you then have the side of you can have a great life so I yeah I really do think it’s important that they will sort of see how important work is but also to enjoy it is my sort of thing is because I laugh every day at work and so I hope they do too.”

Have you ever had a BROOD moment where work and parenthood collide?

Ollie – “A BROOD moment we had was when we went to Spain, and we were only going for 48 hours as Jorge was doing some work and Forest got really ill and we couldn’t get home, but Jorgie was filming the next day.” 

Jorgie “ Oh yeah, we couldn’t have taken him on the plane he was literally going through 7-8 nappies an hour! It was the poorliest he’s ever been, but I had work the next day and it’s one of those things where you have to phone work and tell them and I wanted to film it to show them, to prove that it was actually happening, because you just think no one will ever get it! So we had to just make a decision not to get on the flight.” 

Ollie – “We were full of anxiety, thinking we’ve got to get on a plane and he’s screaming and you know what everyone is like on a plane.”

Jorgie – “Yeah, he still wasn’t happy the next day, but there was no way we could get on that first plane!” 

Ollie – “Another one is when we went out shopping for the first time after he was born, and we went to Selfridges and he had that poonami!”    

Jorgie – “Oh the Poonami! That was definitely one of those things that happen that nobody warns you about! [She laughs] He needed feeding so I took him to the toilet, and Ollie was outside somewhere, and I decided to change his nappy…and he just started pooing everywhere, but then because he was so hungry he needed feeding, so I just fed him without a nappy on and he just poonamied down my tights, my clothes, everywhere! And I was trying to phone Ollie…” 

Ollie – “But she had no signal, so I was thinking what the hell is she doing inside this bathroom! [We all laugh] I felt like I looked really weird lingering around outside the toilets.”

Jorgie – “And I was inside laughing hysterically – because what can you do! [We continue laughing] 

Ollie – “Yeah, our first time out shopping with him” 

Jorgie – “I don’t even know if we had another outfit for him!” 

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