Innocent, the UK’s number 1 chilled juice brand, has announced the launch of a brand new offering – innocent kids juicy water.

innocent kids juicy water is a deliciously refreshing blend of real fruit, water and natural flavours, giving kids a tasty way to stay hydrated while on the go. Each serving contains a whole portion of real fruit and comes in two mouth-watering flavours: apples & strawberries and apples & mangoes. Best of all? They contain no added sugar and are made with only natural ingredients – just delicious and refreshing goodness in a handy 200ml pack.

The product is being launched onto the menus of family favourite spots across the UK in time for the Easter holidays. Parents will be able to find these little drinks in leisure sites like Legoland and Butlins, family pub chains up and down the country like Greene King sites and beyond, and even with a King Jr. Meal in Burger King.

Charlie Swinburn, Senior Brand Manager at innocent, said: “We know parents and caregivers are looking for products that refresh and hydrate their kids but also gives them some goodness. Which is why we created innocent kids juicy water. This tasty little drink is made with only natural ingredients and contains a whole portion of fruit – meaning it will be easier for parents to get a little goodness into their kids when they are out and about.”

With only 12% of UK children getting their ‘5-a-day’, and 63% of parents in the UK worrying that their child does not get enough nutrients from their diet, the launch aims to offer kids another great way to enjoy the goodness in fruit and veg.*

kids juicy water will be making a splash at some of the country’s top family destinations across the next few months, keeping little adventurers (and their parents of course) hydrated while on the move this Easter, and beyond. For more information, please head to www.innocentdrinks.co.uk/things-we-make/kids.

Lolo’s son is non-speaking at present, and as a parent it is heartbreaking to know how crucial early intervention is for children with SEN needs, but to not have any access to such facilities. I dread to think of what the families who have children waiting years for diagnosis and ECHPs feel and experience. With two older children aged 12 and 13, one of whom also has SEN needs, I’ve seen first-hand the rapid decline in support in schools and the lack of funding and support from the local authority; you can feel the frustration from the teachers too.

Maybe instead of the local authorities concentrating so much of their admin time into fining parents – who most of the time are hard working parents who just want to give their children life-enhancing experiences, spend quality family time together and simply require more flexibility as to when the can take them on holiday as more and more families have both sets of parents working, and – and let’s focus the extra time and energy into solving the real problems as to why our children are not in school. It’s always one of the first topics of conversation when I meet another other SEN parent.

Also, look at the very real issue of bullying and subsequent anxiety for young people, who are experiencing intimidating behaviour in the classroom that they cannot escape from, as it follows them online and across social media platforms into the evenings and weekends. Even if we take their phones away, they can feel anxiety thinking about what is being posted and said about them when they are offline.

We cannot accept the narrative that a skiing trip is a beneficial cultural and social experience when put on by a school, but irresponsible when part of a family trip. We need to acknowledge how much more expensive holidays are in school holidays, and how much the cost of living has risen for everyone – it is harder than ever raising a family.

If we care about our children’s education, we can support parents to ensure there is consistent learning during term-times including remote learning where needed, and build trusted relationships between families and schools. By blaming parents for absenteeism when the actual issue is that many children’s needs are not being met and there are many children that have dropped out of the education system post-Covid, this approach is not going to improve attendance levels in a meaningful way.

Children and young people need schools to be safe places, where they can have an enjoyable education and they are not fearful of going to school. Let’s focus on this and deal with actual problems we have, rather than blaming parents who are trying to give their children a balanced, happy life, that can include the occasional affordable holiday with their family.

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