INTRODUCING THE EYEWEAR STYLIST
By Lolo Stubbs, Editor-in-chief
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When you are suddenly told that you need glasses, it can be quite a big deal and feel quite a daunting process. When your career or running your business means attending lots of networking events and dinners etc, and it’s so important to feel comfortable in these situations. As our appearance is one of the biggest factors that can determine whether we feel confident or not, we asked The Eyewear Stylist aka Daniel Scott, on how we should approach buying eyewear and the psychological impact it can have on you.
EMBRACE
For a person that needs glasses for the first time, and let’s say that person is in their late thirties or in their forties, what generally happens is that they almost don’t want people to realise that they are wearing glasses – so will navigate towards the rimless and the understated styles. But it can have the opposite effect and it can actually age you a little bit. Essentially when you’re wearing glasses everyone can see that you’re wearing glasses, so the best thing that you can do is embrace it. And when you do, you can look younger, elegant, more like yourself, and inject a bit more of your own personality through the
eyewear that you choose.
It’s always scary the first time you have to choose glasses, it can change the way your face looks and that’s a really big thing. And that’s where I come in, I want people to be able to choose glasses with confidence and find pairs that are going to work with them and boost their self-esteem. So regardless of the colouring, what style suits you etc, it’s about what gives you that confidence.
“By choosing something that you really love, you’ll find that you get so much more happiness, and you’ll get so many more compliments, by just embracing who you truly are!”
FRAME STYLE
The greater the thickness of the frame, then the greater the contrast against the skin and the bolder you’re making it – and that’s all it is really. When you’re looking to decide, ‘Do I want a bolder style, or more understated?’ I’m personally not a fan of rimless, because I just think it can wash you out. Having said that, there are ways of doing it, you see a lot with Cartier at the moment, where they are putting a fashion tint in the lens. A lot of people think about eyewear as just being about the frame, and they forget the impact that the lens can have. It can make a huge difference, for example I’ve bought quite an understated pair, that just have a gold metal rim, but I’m putting a 25% fashion tint in it. So that gives the glasses a really luxurious edge to it.
Colour & Confidence
Psychology plays such a big part in how we style ourselves; people have said that seeing me is like seeing an optician, a personal stylist and a therapist, all rolled into one! It’s amazing how things people say can affect you and how we can all hold onto those things and how they can affect your confidence and your style choices. And I’ve experienced that myself, but the big change for me was when I did the colour analysis, because I’m a very logical person and that was a big part that I have taken into this business from my personal styling course, because it’s amazing the effect that colour can have. The wrong colours can be really draining, you can see dark circles more noticeably, but it can also have a big effect on how you feel. You don’t realise how detrimental it can be, to not be yourself.
PERSONAL BRAND
Your glasses sit in the middle of your face and are part of your first impressions. I’ve had clients that have Aston Martins, Porsche’s, but then they’re wearing a crummy pair of glasses off the rack from the local pharmacy! You can’t understand why people put such little thought into something that they have to wear every day. And when you go to networking events etc, people do notice these things, it’s part of your personal branding.
Introducing the eyewear stylist
Dan has been an optician for the last decade and decided to further enhance his client experience by also training as a personal stylist in London in 2019, meaning his service is now a holistic approach to finding the most stylish and suitable eyewear. Since starting The Eyewear Stylist, Dan, has quickly become the go to person for eyewear working with actors, musicians, tv presenters and producers.
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